Did you know Multicultural consumers are 120 million strong with $4.1 Trillion in buying power? Many of today’s marketers are losing relevance marketing to a world of a few decades ago, not the one today, one of multiculturalism.
Every year, Google creates a forum where top advertisers and agencies come together to learn about the most important topics of Multicultural Marketing. And, this year we have a new roster of “culture disruptors” who’ll share insights about the changing demographics in America and how to think, create and execute differently to position their brand for current and future success.
To jumpstart our Upfront Week, Multicultural Marketing Next will not disappoint with a good mix of provocations and entertainment. We look forward to seeing you there!
- Sarah Carberry, Head of US Multicultural Strategy & Sales