Best Practices for Successful Video Campaigns

YouTube for Action campaigns use a dedicated ad format, new audience types, and improved measurement to drive sales and generate leads. These best practices will help you target the right audience, set up, and optimize your campaigns for strong results.

May 5th

Thu May 2 11:00:00 2019

Capture Attention with Best-In-Class Video Ads

Video offers a creative space for you to tell the story of your business, but it can also be used to drive action. This episode will focus on the creation of video assets, and share a simple story structure to create compelling video ads. We’ll also make sure you’ve got everything you need to make your ads pop on mobile, with expert design and editing tips.

May 16th

Thu May 16 11:00:00 2019

Understand the Impact of your YouTube for Action Campaign

YouTube for Action campaigns allow you to dive deeper into measurement and understand the full impact of your video ads. This livestream will guide you towards optimizing the right conversions to track your business performance, helping you unlock the full value of YouTube for Action.

May 30th

Thu May 30 11:00:00 2019

3 Simple Strategies to Enhance your Search Ads

Looking for ways to improve the performance of your Search campaigns? These three simple solutions will help you create compelling Search ads that can increase your Quality Score and drive user engagement. Join us to learn how to create, test, and optimize ads to attract your ideal customer.

June 13th

Thu Jun 13 11:00:00 2019

Make the World your Storefront: The Basics of Google Shopping

Google Shopping gives you the best of both worlds - the power of Google Search along with rich and enticing visuals. This livestream is full of best practices to help you set-up your product feeds, and engage customers with product-focused ads.

June 27th

Thu Jun 27 11:00:00 2019

Measurement Best Practices for Omni-Channel Customers

For many retailers, there’s a direct correlation between online traffic and in-store sales. This livestream will show you how to measure online and offline actions to paint a complete picture of your customer journey across the physical and digital worlds.

July 11th

Thu Jul 11 11:00:00 2019