YouTube for Action campaigns use a dedicated ad format, new audience types, and improved measurement to drive sales and generate leads. These best practices will help you target the right audience, set up, and optimize your campaigns for strong results.

Video offers a creative space for you to tell the story of your business, but it can also be used to drive action. This episode will focus on the creation of video assets, and share a simple story structure to create compelling video ads. We’ll also make sure you’ve got everything you need to make your ads pop on mobile, with expert design and editing tips.

YouTube for Action campaigns allow you to dive deeper into measurement and understand the full impact of your video ads. This livestream will guide you towards optimizing the right conversions to track your business performance, helping you unlock the full value of YouTube for Action.