Speakers - Patrick Spath & Justus Mallach
Patrick is the EMEA Expert for Measurement, Attribution and Automation in Google's European Headquarters in Dublin. He has 4 years of experience working in this exciting space, and is responsible for training, events, workshops and direct engagement with SMB advertisers and agencies. Patrick is a Data Analysis enthusiast and drives the strategy around Attribution and Automation in EMEA.
Justus is the EMEA Lead for Google’s Measurement, Attribution and Smart-Bidding solutions, based out of Google’s European Headquarters in Dublin, Ireland. With a background in banking, consulting and experience within startups, Justus has insights into how advertisers from diverse industries and organizational structures work with data to improve their bottom line.