Event Calendar
Check out the monthly themes and weekly topics for our upcoming Livestreams below, then register to reserve your spot.
Missed a Livestream that you were interested in? No problem.
Find recordings of our past Livestreams on the Google Partners Advertiser Community, where you can comment, ask questions, and engage with Google experts and other Google Partners.
Title: Project Oxygen: Why Managers Matter
Date: Thursday, February 2, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: In 2008, a team of researchers set out to prove what some at Google speculated - that managers don’t matter. The research effort, called Project Oxygen, focused on two questions: 1) Do managers matter? and 2) What if every employee at Google had an awesome manager? Spoiler alert: Managers matter, a lot. Findings concluded that the best managers exhibited a core set of behaviors; those behaviors now guide many of the management development programs at Google. Join us to learn more about the research behind Google's Project Oxygen, and how Google uses data to better understand and develop people managers..
Title: Communication: Making your Message Stick with Clients II
Date: Thursday, February 16, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Regardless of your role, you want to be heard, you want to be understood, and you want to be remembered. Join this Livestream to learn to become more influential and make your messages stick with clients.
Title: Making your Message Stick with Clients I
Date: Thursday, February 9, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Regardless of your role, you want to be heard, you want to be understood, and you want to be remembered. Join this Livestream to learn to become more influential and make your messages stick with clients.
Title: Failing Forward: Google's Approach to Leadership
Date: Thursday, February 23, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Join us for a discussion on how mantras like "fail forward" and "be uncomfortably excited" foster leadership at every level and add to Google's unique culture.
Title: Measurement: What Clients are Doing After the Click
Date: Thursday, March 2, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Clicks and visits to the website are just the beginning. Learn how deeper measurement with conversion tracking can uncover what potential clients are doing after the click.
Title: Implementation: How to Act on Measurement Insights
Date: Thursday, March 16, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Data is critical for setting up and optimizing an AdWords campaign. Learn how to use your data to drive better performance through bidding, budgeting, and targeting optimization.
Title: Attribution: Understanding All Levels of the Funnel
Date: Thursday, March 9, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: The majority of marketers only utilize last click attribution which can undervalue upper-funnel advertising. We will explore the different types of attribution models and how they can provide a deeper understanding of the value of all advertising efforts.
Title: Advanced Measurement: Solutions for Deeper Insights
Date: Thursday, March 23, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Interested in going beyond the basics of measurement and attribution? Join us as we explore advanced measurement solutions that provide even deeper insights into your advertising efforts.
Title: Create: Optimize ad creatives and settings to get your business noticed
Date: Thursday, April 13, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Join us this week as we discuss best practices for writing text ads as well as optimizing campaign settings to better engage potential customers and drive higher quality visitors to your site.
Title: Capture: Be There for Your Customer
Date: Thursday, April 27, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Not showing up for relevant searches is like having a closed sign up during business hours. Join us to learn the importance of a proper budget and how to communicate this to clients.
Title: Complement: Increase CTR with ad extensions
Date: Thursday, April 20, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: By including more relevant information and increasing visibility, ad extensions can increase click-through rate by over 20%. Join us as we walk through ad extension options, best practices, and strategies to make the most of this valuable feature.
Title: Mobile UX: Drive Conversions with Core Mobile UX Principles and Recommendations
Date: Thursday, May 4, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Mobile users are typically multitasking or on the go, have a short amount of time to complete a task, and use a small screen. Designing for mobile must cater to these unique needs. Help your clients delight users and drive conversions by following effective design principles and recommendations.
Title: Mobile Video: Make the Most of Video Advertising Through Mobile
Date: Thursday, May 18, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: In the US, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network, and we do that on mobile alone. Learn how to reach and capture the attention of your audience with Mobile Video.
Title: Mobile Speed: Making the Most of Mobile Marketing
Date: Thursday, May 11, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Mobile marketing efforts can be impeded by a slow Mobile Site. Every second of improved load time on a mobile site increases conversion rate by up to 27%. Learn how to increase your Mobile Site speed.
Title: Mobile Measurement: Understanding the True Value of Mobile
Date: Thursday, May 25, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Although more customers are comfortable converting on mobile devices, their primary function remains research, providing a lift to desktop conversions. Join us as we discuss why mobile advertising is often undervalued and how to show its true impact.
Title: Mobile strategy and RLSA for Google Shopping
Date: Thursday, June 15, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: There has been a 160% increase in mobile shopping in the last year. A direct mobile strategy is crucial to develop. We will also discuss how you can leverage RLSA for shopping ads to maximize the success of your campaigns.
Title: Optimizing your Google Shopping campaigns
Date: Thursday, June 8, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Campaign structure is everything when it comes to shopping. In this session we will teach you shopping optimzation as well as tips and tricks on bidding according to your products value.
Title: Advanced Shopping solutions to win the moments that matter
Date: Thursday, June 22, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: During this live stream we will deep dive into the shopping solutions funnel so we can understand how to win the moments that matter most for our clients.
Title: Identify: Building Customer Profiles for Better Targeting
Date: Thursday, July 13, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Potential customers respond to advertising differently depending on many demographic and buying signals. Learn how to increase engagement by utilizing existing campaign data and business knowledge to build customer profiles for better targeting.
Title: Expand: Expand Beyond your Remarketing Efforts with High-Value Customer Lists
Date: Thursday, July 27, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Looking to reach more highly-engaged prospects like previous site visitors? Google's best-in-class data can help you build high-value customer lists that expand beyond your remarketing efforts with similar results.
Title: Re-engage: Reconnect with Customers to Maximize Conversions and ROI
Date: Thursday, July 20, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: 96% of website visitors don't take any action on the first visit. Join us as we discuss the best ways to reconnect with those who are familiar with your brand or products to maximize conversions and ROI.
Title: YouTube: Winning Attention in a Mobile, 'Skippable' World
Date: Thursday, August 3, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: In today's mobile world, it's not hard to reach people but it's harder than ever to actually win their attention. Learn how to leverage YouTube's rare combination of both viewer reach and viewer attention to win new customers.
Title: YouTube: Audience Targeting that Leverages all of Google
Date: Thursday, August 17, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Learn how YouTube uses signals from across Google Search, Maps, and the Google Display Network to help you target the right people at scale based on their real-time intent, not just demographics.
Title: The New Adwords Experience: Best practices and implementation
Date: Thursday, August 31, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: An in depth look at the new features available with the "New Adwords Experience", including best practices around when you should implement them.
Title: YouTube: How to Make Your Video Creative Unskippable
Date: Thursday, August 10, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: What makes great creative video on YouTube? Whether you're a media agency or creative agency, we'll break down the tips for effective video ads and show how to mix-and-match different ad formats to make creative work harder.
Title: The New Adwords Experience: Best practices and implementation
Date: Thursday, August 24, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Learn all about the "New Adwords Experience." We will give a navigation overview as well as a live demo into some great shortcuts, insights and reporting in the new interface.
Title: Measuring Success - What's the Best Attribution Model for You
Date: Thursday, September 7, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Prepare for the Holiday Season and learn how to choose a non-last click attribution model so you can value your customers during their whole search and shopping conversion path.
Title: Useful tips for for the Holiday Season - Search and Shopping Campaigns
Date: Thursday, September 21, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Shoppers today are more informed, purposeful, and better prepared than ever before. Learn the key trends and useful tips shaping 2018 holiday shoppers.
Title: Audience Strategies for the Holiday Season
Date: Thursday, September 14, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: The holiday season is the perfect time to re-engage with your previous customers, and expand into new audiences to grow your business. Join us as we dig into audience strategies for the holiday season and discuss best practices for targeting, bids, creatives, and more.
Title: Dashboards to show off Holiday data
Date: Thursday, September 28, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Learn how to use Google Data Studio to help transform your Holiday data into informative dashboards and reports that are easy to read, easy to share and fully customizable."
Title: Mobile App-Install: Getting started as an agency
Date: Thursday, October 5, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: The multi-billion app-install ad market is still the fastest growing area in digital advertising, and no agency should miss out on this opportunity. This session will introduce the app-install market and the fundamentals of starting an app-install business as an agency. By partnering with Google's Mobile Partnership team, app-install advertising can be a significant new revenue stream for your business.
Title: User Acquisition: Business with both web and app
Date: Thursday, October 19, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: In this session you'll how to maximize app user acquisition through your website. We'll also talk about the fundamentals of app measurement and how to maximize the value of your users with your mobile app.
Title: Universal App Campaigns: Deep dive and best practices
Date: Thursday, October 12, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: Learn more about Google's app install opportunity and how to leverage machine learning to drive success for clients. The primary levers in UAC are bid, budget, and creative. This session will cover best practices on how to utilize those inputs to reach your clients goals.
Title: Gaming App Campaigns: Optmizing towards in-app events
Date: Thursday, October 26, 2017
Time: 11AM - 12PM Pacific | 2PM - 3PM Eastern
Description: With Google's flexibility of allowing UAC campaigns to optimize for valuable users, it's becoming much more important to understand what kind of events to utilize in order to help achieve your goals. Whether it's retention, revenue, or something else entirely, our team will talk about how you can leverage different in-app events in your game to to drive value. We will go over many of the genres represented in the industry and provide specific examples based on best practices.