Learn how to get started setting up your Google Ad Manager account.
This webinar covers:
- How Ad Manager works
- Structuring your inventory
- Creating orders, line items, and adding creatives
Get your account setup right. Download the setup guide.
Create your inventory structure
Inventory in Google Ad Manager is the space on your website or app where you display ads. Ad units are the components for your inventory and represent the main sections of your content. You can also use placements to group ad units together and key-values to provide more targeting granularity within an ad unit.
You can define your networks' inventory structure in the Inventory section of your Ad Manager network.
Plan your inventory structure
We recommend planning your inventory structure before creating ad units, placements, or key-values. The inventory you create will define all the spaces available for ads across your site, so the structure should mirror the organization of your site’s content.
Create inventory in Ad Manager
Now that you’ve planned your inventory structure, you can:
Create an order
Follow these steps to create an order.
Learn about Google Ad Manager best practices and how to clean up your inventory settings.
This webinar covers:
- Ad Technologies
- In-Article / In-Feed Video
- Multi-size Ads
- Page Performance
- Viewability
- Expanding AdX Competition
- Opportunities & Experiments
It's the most wonderful time of the year! And it could be the most important for your business. Learn how to make the most of increased internet traffic and CPMs during the holiday season to grow your business.
Learn about how Google Ad Manager determines which opportunities to suggest, how we calculate uplift, and how you can set up your own experiments.
This livestream is part of our Ad Manager Summer Livestream Series.
Learn about Unified Pricing Rules and the new 1st Price Auction in Google Ad Manager.
This livestream is part of our Ad Manager Summer Livestream Series.
Learn how to add native formats, enable out-stream video, and use multi-size pricing across your inventory.
Follow along with the implementation guide.
Increase your inventory demand through Ad Technologies, First Look, and Optimized Competition.
Follow along with the implementation guide.
Use Target CPM and First Look pricing rules to help increase your CPMs. Use Dynamic Allocation to get the most value for each impression and reduce unfilled impressions.
Follow along with the implementation guide.
Increase your viewability rates across your display inventory to improve your CPMs and advertiser demand.
Follow along with the implementation guide and use Think with Google's interactive viewability guide.
Learn about video viewability best practices for Google Ad Manager in this webinar.
Download the Video Viewability Guide and read about ways to improve your revenue with video viewability.
Viewability best practices
Read more about viewability best practices to improve your inventory quality.
Insights from Think with Google’s “The Importance of Being Seen”
To optimize your viewability, here are some ideas to keep in mind:
- Position on the page matters--the most viewable position for an ad is right above the fold, not at the top of the page.
- The most viewable ad sizes are the vertical sizes units, for example, 160x600.
- Above-the-fold is not always viewable, while many below-the-fold impressions are viewable.
- Content that holds a user’s attention has the highest viewability.
In recent studies, mobile sites that loaded within 5 seconds, versus 19 seconds, were observed to have 25% higher viewability. Learn how to improve your mobile content with the Google Ad Manager Mobile Web Speed Toolkit.
Viewability and Active View
We’re working to incorporate Active View metrics across our ad products to provide our partners the information they need to understand the viewability of their sites. This article covers the following topics:
- What viewable impressions are
- What they mean for your site
- Suggestions to improve the number of viewable impressions your site generates
To see viewability in action, check out the "Think with Google" real-time viewability demo
What is a viewable impression and viewability?
An impression is considered a viewable impression when it has appeared within a user’s browser and had the opportunity to be seen. The Interactive Advertising Bureau (IAB) defines a viewable impression as an ad that meets the following criteria:
- For ads, 50% of the ad’s pixels are visible in the browser window for a continuous 1 second.
- For larger ads (those greater than 242,000 pixels), 30% of the ad’s pixels are visible in the browser window.
- For in-stream video ads, 50% of the ad’s pixels must be visible in the browser window for a continuous 2 seconds.
Active View reporting provides measurement data to inform publishers of the number of viewable impressions their site generated. Publishers can use this data to understand and enhance their site’s viewability.
Why is viewability important to me?
Viewability data can help publishers increase the long-term value of their display inventory. Advertisers are increasingly asking to buy viewable impressions, and publishers with the most viewable inventory will be in the best position to earn more revenue from this trend. Maximizing the number of viewable impressions on your site will:
- Make additional inventory eligible to brand advertisers buying viewable impressions on the Google Display Network.
- Reveal high and low areas of viewability on your site so you can focus on increasing your viewability rate.
- Help you understand how likely an ad is to be clicked; after all, an ad needs to be viewable to be clicked.
In recent studies, mobile sites that loaded within 5 seconds, versus 19 seconds, were observed to have 25% higher viewability. Learn how to improve your mobile content with the Google Ad Manager Mobile Web Speed Toolkit.
Accelerated Mobile Pages (AMP) is an open source project that aims to improve the Web for mobile devices by providing a framework for creating content pages that load quickly.
Browse through the select contents to find more about:
1. AMP and ad implementation
2. How to create your first AMP page
3. Creating an AMP-compliant ad unit
AMP pages and monetization
The AMP (Accelerated Mobile Pages) Project is an open-source initiative that aims to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful, and high-performing across devices and distribution patterns.
- Learn about display ads on AMP.
- Learn more about the benefits of AMP.
- Learn how to create AMP pages.
AMPHTML ads
AMPHTML ads are a new, better way of building, delivering and measuring ads that are faster, lighter and more secure. AMPHTML ads are ads built using AMPHTML and use many of the smart components that make AMP pages fast (like <amp-analytics>).
These ads are only delivered after being validated, ensuring that they’re free of malware. Most of all, these ads can be delivered anywhere on the web, not just on AMP pages. AMPHTML ads achieves the goal of making ads themselves as fast as the rest of the AMP page.
- Learn more about the benefits of AMPHTML ads.
- Learn how to create AMPHTML ads.
Report on AMP pages
You can run a report to see how your AMP pages are performing, and another report to confirm that your AMP pages are using the <amp-ad> tag.
Follow these steps to run your report.