Agritech firm Terra Liquid Minerals wins the spring edition of Adopt A Startup 2018
Terra Liquid Minerals, an automated dispensing system for animal liquid supplements and medication, was named winner of Adopt A Startup 2018 Spring Edition. In the five years it has been in business, it has worked with farmers across the world to improve herd health using agritech and automation to accurately feed minerals in water.
Winner of the Adopt A Startup 2018 Spring programme, Padraig Hennessy, CEO, Terra Liquid Minerals said “We’re delighted to be named winner of Google’s Adopt A Startup programme and feel it validates the hard work we’ve put into the programme over the past twelve weeks. We set a number of OKR’s (Objectives and Key Results) at the outset of the programme and we achieved them with significant results with the help from our team of Googlers".
He added: "Our business provides smart technology to farmers across the country to ensure their herds are receiving the correct minerals on a daily basis. At the moment, the majority of our sales leads are in Ireland which is why one of our objectives for the Adopt A Startup programme was to increase the number of targeted hits to our website from International users to help us scale globally. We found out that of the international hits we already had, there was a high bounce rate because of our .ie domain, to combat this we started to localise our website domain to different jurisdictions such as .co.uk which helped us increase the number of international visitors we had.”