Whilst there is no obligatory pre-work Mzamo Misato, Google Marketing Director Africa and our Day 1 Keynote speaker has provided an extensive list of his favorite books and authors. Use this list to either purchase these books in advance, or use the list as a basis to research the authors and unearth their work via Podcasts or YouTube videos:
The Choice Factory _ Richard Shutton
Nudge_Richard H, Thaler
Artificial Minds_ Stan Franklin
Pre_suasion _ Robert Cialdini
Dare to lead _ brene brown
Marketing: theory, evidence , practise _ Byron Sharp
How Brands Grow part 1,2 _ Byron Sharp
The advertised Mind_ Erik du Plessis
The colonizer and the colonised _ Memmi
Decolonising the Mind _ Ngugi
All Marketers are liars: tell stories _ Seth Godin
Good Strategy Bad Strategy _ Richard Rumelt
Growing Greatness _ Pepe Marais
The perils of perception _ Bobby Duffy
Everybody Lies _ Seth Stephens_Davidowitz
Factfullness_ Hans Rosling
The nature of human creativity _ Sternberg Kaufman
Measure what Matters _ John Doerr Hooked_ Nir Eyal Misbehaving _ Richard H Thaler Discourse on colonialism _ Aime Cesaire
Black Skin White Mask _ Frantz Fanon
I write what I like _ Steve Biko
The Souls of Black Folk _ duBois
The Isis Papers: Cress Theory _ Dr Frances Cress Welsing
The will to change: men, masculinity, and love _ bell hooks
The age of surveillance capitalism_ Shoshana Zuboff Surely
You're joking Mr Feynman_ Richard P Feynam
Mindset _ Carol S Dweck
The jazz of physics _ Stephon Alexander
Freedom: the end of human condition_ Jeremy Griffith
Strenghtfinder_ Tom Rath
Sapiens _ Yuval Noah Harari
Trust _ Francis Fukuyama