Creativity: the last unfair advantage.

Good creative is good for business.

Discover our latest research around the four key creative-levers you can pull to drive impact.

On December 7, Noël Paasch, Creative Director at Google will discuss Google's ABCD's for effective video ads.

Program

Introduction by Rico Gade
Creativity, The Last Unfair Advantage by Noël Paasch, Creative Director
Q&A with Rico Gade and Noel Paasch

Noël Paasch - Creative Director at Google New York

Noël is a Creative Director with 10 years of in-depth video and digital experience, rooted in creative effectiveness. At Creative Works, Noël focuses on creative experimentation, analyzing how ads and viewer attention are evolving. Through experimentation, she works to drive breakthroughs in video that enable advertisers to elevate the best of media and storytelling. Previously, she worked as the Head of Creative Partnerships on the YouTube Ads Marketing team.