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Finding the right mobile app users: Google Best Practices

App campaigns uses Google’s machine learning technology to optimize your bids, build ads and match them with the right people for your app. With machine learning, App campaigns is able to analyze hundreds of millions of data signal combinations — like where and how people are engaging with an ad to make the smartest decisions for that ad — like which creative assets would perform best and how much to bid. Learn about the key steps to running a successful App campaign from Google Growth Manager.


Join members of Google Play’s Product Management and Business Development teams to learn how factors such as stability, rendering and battery consumption affect your app’s performance from a technical and business perspective. Learn how you can use the information in the Android vitals section of the Google Play Console to better understand that performance, and to identify and troubleshoot issues.