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Scroll down here for full recordings of all our past livestreams.


Creative Excellence in the Age of Automation

Do you think your App Campaigns are creative excellent? Join us for our next livestream and we will show you how to get the most out of App Campaigns with your creative assets and how to improve performance using the Creative Asset Report. We will talk about your assets optimization strategy, how to evaluate them and how and interpret the results. Best practices and tips will be shared for text, image and video assets.

Improving monetization with smart analytics

Smart Segmentation enables you to increase average revenue per user with ads using a low-risk implementation that wont hurt your IAP revenues. Tune in to hear how Firebase and AdMob can help you gather valuable insights on your ad setup. Our specialists will walk you through how to make the most out of the products together for an intelligent monetization strategy in your apps. 

Finding the right mobile app users: Google Best Practices

App campaigns uses Google’s machine learning technology to optimize your bids, build ads and match them with the right people for your app. With machine learning, App campaigns is able to analyze hundreds of millions of data signal combinations — like where and how people are engaging with an ad to make the smartest decisions for that ad — like which creative assets would perform best and how much to bid. Learn about the key steps to running a successful App campaign from Google Growth Manager.


Join members of Google Play’s Product Management and Business Development teams to learn how factors such as stability, rendering and battery consumption affect your app’s performance from a technical and business perspective. Learn how you can use the information in the Android vitals section of the Google Play Console to better understand that performance, and to identify and troubleshoot issues.