Digital Signage Masterclass

10 May 2017 10:00 - 13:30

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Google UK Ltd
Belgrave House
76 Buckingham Palace Road
London SW1W 9TQ
United Kingdom

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When and where

Wed May 10, 10am - 1.30pm
Google UK Ltd, Belgrave House, 76 Buckingham Palace Road, London SW1W 9TQ, United Kingdom, London
London Digital Signage Week


As part of London Digital Signage Week 2017, Google and Beaver Group are providing this free-to-attend masterclass session. 

There's more to a successful, compelling digital signage project than turning on your brand new screens... Beaver Group will help you become a Digital Expert, detailing the secrets of how to plan, deploy and maintain state-of-the-art digital signage solutions, including intelligent technologies to help dynamically track and respond to customers with relevant offers in real-time. 

Join us to hear directly from Google and Beaver Group about how and why Chrome is the perfect fit for digital signage, including demonstrations of the very latest Chrome hardware solutions for 2017.

NEW for May: Contactless content management technology, contextual content and analytics


10:00 - 10:20

 Registration & Coffee

10:20 - 10:30

Welcome to Google - An Introduction to Chrome for Digital Signage

(Mark Grady: Head of Android & Chrome for Work Channel - EMEA, Google)

10:30 - 10:50

The changing digital signage landscape - TOM NIX KEYNOTE

Tom Nix is a visionary technology executive who has a broad and deep understanding of how digital technologies, analytics and emerging trends including Augmented Reality and the Internet of Things are driving the objectives and outcomes for the projects being deployed today. 

This keynote session will frame the opportunities presented and provide real insight into the importance and opportunities of the digital signage landscape




Managing the Commercial Risks and Realities of Digital Signage

What should you really be thinking about when planning your digital signage deployment? Peter takes a look ‘under the hood’ of successful solutions and provides insight on how to give yourself the best chance to get it right first time around.


(Peter Critchley: Managing Director, Beaver Group)

11:10 - 11:30


Managing your Resources and Technology

A project doesn't end once everything is installed. Learn about Content Management, Software Options, Servicing Day 2 and beyond - How can you make sure that once the launch party is over, the solution keeps on delivering?


(Robin Critchley: Operations Director, Beaver Group) 

11:30 - 11.50

Coffee Break

11.50 - 12.10

Become a Digital Expert - Content strategy

Learn how you can use live content for digital signage - drive engagement, return on investment, and fully use the medium for your brand messages, with live examples from real-world solutions and clients.

(Peter Critchley, Beaver Group)


12.10 - 12.30

Choosing the Right Chrome Hardware and Software

What software and hardware options are there and how does Chrome make the perfect partner for digital signage?

(Peter Critchley, Managing Director, Beaver Group and AOpen)

12:30 - 12.45


Panel Session with Q&A
Chaired by Barry Thurston, Beaver Group Chairman

12.45 - 13.30

Lunch & Networking


Google UK Ltd
Belgrave House
76 Buckingham Palace Road
London SW1W 9TQ
United Kingdom