What is the Cloud for Marketing Bootcamp?
Join this bootcamp to learn how Cloud for Marketing (C4M) solutions are empowering marketers to achieve the full value of their customer data through the power of machine learning with real use cases that can apply to your business.
Industry experts from Google and our partners will present solutions that can have a tangible impact to your business and cover several examples on how Data can be taken into consideration in marketing initiatives in a more automated way.
In our hands-on workshop you will architect a C4M solution that addresses one of your business's core challenges. To help you along, Google experts will provide support.
This initiative is brought to you in a collaboration between Google Marketing Platform and Cloud teams, as we aim to bring together Marketing and Data Science teams in the same room, for half day of inspiration and interactive architecture scenarios.
After the bootcamp you'll be able to
- Identify business challenges that can be addressed with Cloud and GMP Solutions
- Understand what assets you need to consider in order to undertake a successful implementation
- Tell what skills you and your partners need to design and implement your solution
- Have numerous project ideas that you can bring back and implement for your organization
- Know how to progress your organization's Digital Maturity Journey by building sophisticated marketing solutions
Learn from the Experts
Experienced partners will inspire you with the innovative Cloud for Marketing solutions they've developed.
Google specialists will demo exciting products and tools that showcase how you can bring data from GMP and Google ADs into Google Cloud with a few clicks, alongside your first-party data and third-party datta, allowing you to create a single source for your marketing.
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Mightyhive
Jellyfish
Workshop Agenda
| Timeline | Topic | |
| 9.00 | Check in and registation | |
| 9.30 | Introduction to Google Cloud | |
| 9.45 | Introduction to Cloud for Marketing (C4M) | |
| 10.00 | C4M Use Cases | |
| 10.45 | Break and Questions | |
| 11.00 | Real examples from our partners | |
| 12:00 | Lunch | |
| 12.30 | Hands-on Workshop | |
| 1:30 | Closing |
Hands-on Activities
Turn what you learn into a project architecture taking into account your business goals and data sets.
Inspiring Demos
Hear from our Customer Solutions Engineers about the C4M products and solutions you can implement for your business
C4M Bootcamp will be held at Google Digital Academy in Victoria, London. A photo ID will be required to enter the building.
Questions? Please reach out to your Google representative or c4m-bootcamp-london@google.com.