Luke Wroblewski

Product Director, Google

LukeW is an internationally recognized digital product leader who has designed and built software used by more than one billion people worldwide. Luke is currently a Product Director at Google. Earlier he was the CEO and Co-founder of Polar (acquired by Google in 2014) and the Chief Product Officer and Co-Founder of Bagcheck (acquired by Twitter in 2011). Prior to founding start-ups, Luke was an Entrepreneur in Residence (EIR) at Benchmark Capital, the Chief Design Architect (VP) at Yahoo!, Lead User Interface Designer at eBay, and a Senior Interface Designer at NCSA: the birthplace of the first popular graphical Web browser, NCSA Mosaic. Luke is the author of three popular Web design books (Mobile First,Web Form Design & Site-Seeing: A Visual Approach to Web Usability) in addition to many articles about digital product design and strategy. He is also a consistently top-rated speaker at conferences and companies around the world, and a Co-founder and former Board member of the Interaction Design Association(IxDA). Luke also founded LukeW Ideation & Design, a product strategy and design consultancy, and taught graduate interface design courses at the University of Illinois.


Craig Sullivan

Optimiser of Everything, @OptimiseOrDie

Craig has been blending UX, Analytics, AB Testing, Voice of Customer and Conversion Optimisation techniques for over 15 years.  He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay, The FT and more. Using a mixture of design thinking, lean, agile, analytics and AB testing - he's helped coach clients to grow by £2Bn in new revenue streams within the last 5 years. 

Craig lives in Blackheath, London, with his daughter and an entourage of pets.  He likes to relax growing organic veg, doing the odd spot of DJing badly and reading hard boiled Crime Fiction. You can find him tweeting as @OptimiseOrDie on everything to do with Analytics, Statistics, UX and Psychology.


Scott Field

Sector Leader, Google

In previous roles, Scott was the Director of Search at both a media agency and a direct online advertiser, so he has been on the receiving end of Google customer service! While trying to maximise performance from Google's suite of ad products, Scott became convinced that Conversion Rate Optimisation techniques and better User Experience design were just as important to improving performance as smarter ad buying. This eventually led to the inaugral Conversions at Google event in 2012 which is now happily in entering it's 5th year of existence. During the daytime, Scott leads a team of account managers who work with the top French retail and travel brands.


Martin Wagner

Web Developer, bü

Martin has been a web developer since the early 2000s and loves the fast growing ecosystem around JavaScript. He has more than 7 years of experience in developing for eCommerce and for the last 3 years has been at bü focusing on the front end, including the build of the responsive part of the site.

Improving performance has been passion for him since his first days as a developer and his goal is to provide one of the fastest shops in the market. He has been working to continuously over the last few years to improve the loading time of bü and achieve his goal. 

Andrey Lipattsev

Andrey Lipattsev 

Strategic Partner Development Manager at Google 

Andrey is a Partner Manager at Google and a Web Evangelist. He's been trying to make Search better for 6 years, and then decided that the only way to do that was by making the Web even greater than it is. So now he travels the world with AMP components, Service Workers and Web APIs in his backpack handing them out to anyone who'll have them.

Krista Seiden

Krista Seiden

Product Manager for Google Analytics & Analytics Advocate for Google

Krista Seiden is a Product Manager for Google Analytics and the Analytics Advocate for Google, advocating for all things data, web, mobile, optimization and more. Keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at and on twitter @kristaseiden.

Max van der Heijden

Max van der Heijden

Product Owner at

Max van der Heijden is a Product Owner at where he has led a team responsible for app acquisition and app user onboarding. By focusing on the key benefits of the mobile app and by making customers aware of these at the right time, Max's team empowered millions of people to use the app to better explore the world. Recently he switched to a new team with the mission to improve the customer experience for travellers interested in new and more specific property types across the platform. Combined these teams have run 1000s of A/B tests. 

Bart Schutz

Bart Schutz

Chief Inspirational Officer at Online Dialogue

Bart is a worldwide renowned consumer psychologist. He devotes his career on finding the true drivers and influencers of humanity’s online behavior. Bart co-founded CRO agency Online Dialogue in 2009, is active board member within the Dutch Psychologists Institute (advisory board for its magazine), chairs the EU-advisory group on 'Internet & Psychology' and is renowned for his practical and mind disturbing keynotes, as well as his blog and online course at

Eimear McCurry

Eimear McCurry

Customer Solutions Engineering Manager, Google

Eimear leads teams of Customer Solutions engineers across Europe. The teams focus on building engineering solutions to deliver insights and growth to clients. In previous roles, Eimear has worked as an engineer, consultant and project manager at Google. Pre-Google she developed systems at a number of financial services institutions.