Join Deloitte and Google for a research discussion.
Business owners across America know they need to be online, but many struggle with how to do it, which tools to use and measuring success. So Google and Deloitte undertook a project to better understand what is preventing small businesses from using digital tools.
In 2017, Deloitte conducted a nationally representative survey of over 2,000 small business decision makers in the US to develop the Connected Small Businesses report. In this livestream, be one of the first to learn about the additional analysis of the Connected Small Businesses report, that details the internal dividends from using digital tools, the perceived benefits of using digital tools, where small businesses were more or less likely to be using digital tools, and what barriers small businesses cite in not using digital tools more fully.