Design is [...] September

Design is [Immersive]

Design is [...] is a speaker series that brings respected innovators from a broad range of fields to Google for a public montly talk to engage in a discussion on the future of design and creativity from a variety of perspectives. This month, we have Autodesk’s Marsha Haverty (@mjane_h) speaking about how to tune what it feels like for actors to engage the flow of meaning in a design.

Meaning Modes in Design 

Meaning emerges as an actor engages a design. What the engagement feels like varies greatly depending on the situation. We’ll look at qualities that support different meaning modes of a design, or the amount and kind of attention, and the cadence and precision of behavior a design requires, to ensure our designs—whether they involve gesturing to holograms, tapping screens, speaking to a voice UI, or any other combination—are immersive in the right ways to feel new, yet natural.