Design Is [Speculative]
Join us for the January session of our monthly series, Design Is [...] with special guest Experience Design Director at McKinsey Design and founder of the Speculative Futures/PRIMER Conference, Phil Balagtas.
Speculative Design is an approach that considers alternate futures for technology and society. Through prototyping and or defining scenarios, important discussions about ethics or the impact of design on the environment and culture can be brought to the forefront of the design process. Sometimes considered alarmist and sensational, it’s still a powerful tool for design.
Companies are applying this approach to business strategies or articulating visions for emerging technologies. They are speculating on everything from the future of their products to eliciting communities for input to developing new services. Speculative Design’s potential for application is so diverse that it can be used as a lens to consider a more holistic approach to problems and uncover new questions about the future that we may have never asked.
Phil will share several projects from Apple’s early vision of the iPad to how governments are using it to design new services today. He’ll also cover some basic frameworks for how to begin looking at the future and consider all the potential factors and environments that could influence your products or services.