Join your DMV Digital Coach, Sterling McKinley, for free training and coaching for your business.

Sign up for upcoming workshops below:

Build Your Professional Brand
Saturday, March 30 from 10:00 AM - 11:00 AM ET
Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job. In this workshop you’ll learn:
- How to position your career story in a compelling way
- How to improve your online presence and build a solid network
- How to answer the common interview question “tell me about yourself” to make a strong first impression 
Click here to register

Build Your Professional Brand
Tuesday, April 16 from 12:00 PM - 1:00 PM ET
Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job.
In this workshop you’ll learn:
- How to position your career story in a compelling way
- How to improve your online presence and build a solid network
- How to answer the common interview question “tell me about yourself” to make a strong first impression
Click here to register

Reach Customers Online with Google
Tuesday, April 23 from 4:30 PM - 5:30 PM ET
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more.
Click here to register

Build Your Professional Brand

Tuesday, April 30 from12:00 PM - 1:00 PM ET
Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job. In this workshop you’ll learn:
- How to position your career story in a compelling way
- How to improve your online presence and build a solid network
- How to answer the common interview question “tell me about yourself” to make a strong first impression
Click here to register

Reach Customers Online with Google

Tuesday, May 15 from 12:00 PM - 1:00 PM ET
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more. In this workshop we’ll discuss best practices for:
- Improving your website’s visibility in Google’s organic search results, on all devices
- Creating a free Google Business Profile
- Advertising your business on Google
Click here to register

Make Better Business Decisions with Analytics
Tuesday, May 28 from 12:00 PM - 1:00 PM ET
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. In this session we’ll cover:
- An introduction to Google Analytics
- Creating and understanding reports
- Making goals
- Using Analytics with other Google tools 
Click here to register

DMV

Meet Sterling 

Sterling McKinley, is a successful digital marketing expert and keynote speaker who is passionate about digital equity. As the founder of Diversify Digital, he helps entrepreneurs and businesses enhance their digital skills, enabling them to thrive in the ever-changing digital landscape. Sterling has over 15 years of experience in digital marketing and has held various roles with the Department of Defense, Sprint, Bridgestone Golf, and the Maryland Department of Tourism & Commerce. He has been a sought-after speaker at over 200 conferences, including prestigious events like Digital Summit, DOD Social Media Forum, SHRM, and IAEE. You can ask him about marketing, branding, live streaming/video, building an online presence, and more. 

 


 

What is a Grow with Google Digital Coach?

We are mentors, teachers, leaders; we are entrepreneurs who have achieved our goals, and we want to help you achieve yours. We are excited to provide the digital skills training and coaching to help small businesses in our states reach new customers, thrive online, and grow.

Where else do you have Digital Coaches?

Visit grow.google/digital-coaches to find your closest Digital Coach. 

Want more resources?

For more small business resources, check out grow.google/smallbusiness (English) or grow.google/pasoapaso (Español).