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DMV!

Join your DMV Digital Coach, Sterling McKinley, for free training and coaching for your business.

Sign up for upcoming workshops below:

Grow your business with AI-powered tools  [Virtual]
Artificial Intelligence (AI) is a powerful technology that can help simplify business tasks and create new opportunities for small businesses and entrepreneurs – but knowing how to use it may seem out of reach. Developed with input from experts at Google, this workshop will explain the basics of AI and how AI-powered tools by Google can help small businesses be more efficient, enhance customer experiences, and drive growth.
Click here to register

 Use YouTube to Grow Your Business
Thursday, September 26 from 11:00 AM - 12:00 PM
Learn how to use YouTube and the power of video to promote your business or brand. In this workshop we’ll cover:
- How to create a YouTube channel
- Adding videos and organize your channel
- How to promote your business with video ads
Click here to register

Build Your Professional Brand
Saturday, September 28 from 1:00 PM - 2:00 PM ET
Having a strong professional brand and a well-thought-out career story can open many opportunities for you, especially when it comes to pursuing your next job. In this workshop you’ll learn:
- How to position your career story in a compelling way
- How to improve your online presence and build a solid network
- How to answer the common interview question “tell me about yourself” to make a strong first impression
Click here to register

Cybersecurity and Your Small Business
Tuesday, October 1 from 11:00 AM - 12:00 PM ET
Cybersecurity is an important issue for businesses of all sizes. In this workshop, we’ll introduce the basics of online security and how it applies to your business and customers. You’ll learn ways you can identify common digital threats and steps you can take to protect your business. You’ll walk away with practical tips and tools to increase your business’ cybersecurity, as well as learn about the Google Cybersecurity Career Certificate to help your employees build skills in this space. In this session we’ll talk about:
- Why cybersecurity matters for businesses of all sizes
- How to protect your business and your customers online
- What steps you can take after a potential security breach
Click here to register

Reach Customers Online with Google
Monday, October  2 from 6:00 PM - 7:00 PM ET
Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google Business Profile, Google Trends, Search Console, Google Ads, and more. In this workshop we’ll discuss best practices for:
- Improving your website’s visibility in Google’s organic search results, on all devices
- Creating a free Google Business Profile
- Advertising your business on Google
Click here to register

Learn the Basics of Google Ads
Thursday, October 31 from 11:00 AM - 12:00 PM ET
In this workshop you will learn how to reach more customers and grow your business with Google Ads. In this session we’ll talk about:
- How to create an account and set up an ad campaign
- How to write great ads, refine keywords, and include ad extensions
- How to measure success
Click here to register

Meet Sterling 

Sterling McKinley, is a successful digital marketing expert and keynote speaker who is passionate about digital equity. As the founder of Diversify Digital, he helps entrepreneurs and businesses enhance their digital skills, enabling them to thrive in the ever-changing digital landscape. Sterling has over 15 years of experience in digital marketing and has held various roles with the Department of Defense, Sprint, Bridgestone Golf, and the Maryland Department of Tourism & Commerce. He has been a sought-after speaker at over 200 conferences, including prestigious events like Digital Summit, DOD Social Media Forum, SHRM, and IAEE. You can ask him about marketing, branding, live streaming/video, building an online presence, and more.