Join your New York Digital Coach, Sandra Garcia, for free training and coaching for your business.

Sign up for Sandra's upcoming workshops below.


Use YouTube to Grow Your Business
Tuesday, January 24 from 2:00 PM - 3:00 PM ET
In this workshop, you’ll learn how to create and organize a YouTube Channel, add videos, and promote your business with video ads.
Click here to register

Seek Business Financing and Overcome Objections
Wednesday, January 25 from 2:00 PM - 3:00 PM ET
Women Will is a Grow with Google program that focuses on economic empowerment for women across the world. In this two-part workshop tailored to aspiring women entrepreneurs, you will learn how to plan, launch and grow your business. In Part 2 we will discuss how to seek finances, boost sales, and improve your negotiation strategies. Plus, learn how to turn objections and criticisms into powerful tools to improve your business.
Click here to register 

Create a Project Plan with Google Sheets
Monday, January 30 from 6:30 PM - 7:30 PM ET
In this two-part workshop, you will learn how to create a successful project plan, organize your work, and track and share progress from start to finish using Google Docs and Google Sheets. This first part will focus on building an effective project plan.
Click here to register

Track Your Project with Google Sheets
Tuesday, January 31 from 6:30 PM - 7:30 PM ET
In this two-part workshop, you will learn how to create a successful project plan, organize your work, and track and share progress from start to finish using Google Docs and Google Sheets. This second part will focus on tracking your project plan and sharing with collaborators.
Click here to register

Make Your Small Business More Accessible
Wednesday, February 1 from 6:00 PM - 7:00 PM ET
When businesses build digital communications that allow people with disabilities to perceive, understand, navigate, and interact with products and services, it expands their market. Implementing accessibility best practices can help businesses grow,and improve the experience for all users.
Click here to register

Make Your Website Work for You
Tuesday, February 7 from 2:00 PM - 3:00 PM ET
Learn how to create a search-friendly website that drives user action and supports your goals. Whether you’re launching a new website or sprucing up an old one, this workshop will help.
Click here to register

Dale utilidad a tu sitio web
Martes, 14 de febrero a las 2:00 PM - 3:00 PM ET
Aprenda a crear un sitio web apto de búsqueda amigable que impulse la acción de usuarios y respalde sus objetivos. Si está lanzando un nuevo sitio web o arreglando uno antiguo, este taller lo ayudará.
Haz clic aquí para registrarte

Launch Your Business with Customer-Focused Marketing - (Combined)
Tuesday, February 21 from 2:00 PM - 3:00 PM ET
As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers. In  this workshop, you will learn how to create a compelling brand, define your audience, convert customers, and build loyalty and advocacy.
Click here to register

Boost Your Money Management Skills for Your Small Business - Part 1
Wednesday, February 22 from 6:00 PM - 7:00 PM ET
Whether you're starting a new business or already managing one, it’s important to understand how to manage your business finances. Having good money management skills will help increase your business’s opportunity for success. Part 1 will show you how to separate business and personal finances, and track your business finances. Plus, you'll learn about money management mistakes to avoid.
Click here to register

Meet Sandra 

Sandra is a results-driven and self-motivated Afro-Latina with a passion for workplace diversity. As the founder of Encounter Your Potential, she’s helped businesses grow, sustain, and transform. Sandra combines her diversity and inclusion leadership experience with her sales and marketing background to create, execute, and enhance organizational diversity, equity, and inclusion initiatives. As an Afro-Latina, she’s experienced the multicultural world, which drove her to create a virtual space where businesswomen like her could share their own experiences.

You can ask her about marketing, brand elevation strategies, diverse equity, consulting, business, sales, brand building, and much more.

If you have any questions, please email Sandra at


Who are Grow with Google Digital Coaches?

We are mentors, teachers, leaders; we are entrepreneurs who have achieved our goals, and we want to help you achieve yours. We are excited to provide the digital skills training and coaching that Black and Latino small businesses need to reach new customers, thrive online, and grow.

Want more resources?

For more small business resources, check out (English) or (Español).

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