Join our New York City Digital Coach, Sandra Garcia, for free training and coaching for your business.

Sign up for Sandra's upcoming virtual workshops below.


Latinas in Business Women Entrepreneurs Empowerment Summit - Upgrading your Tech to Optimize your Business Performance
Thursday, June 10 from 2:00 PM - 3:00 PM ET
Grow with Google is excited to bring a special workshop to the Latinas in Business Women Entrepreneurs Empowerment Summit. This workshop will teach you how your business can be found online with Google. It will also explain how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google My Business, Google Trends, Search Console, Google Analytics, Google Ads, and more.
Please use code WEES100 when registering to this partner-organized event. 
Click here to register.

Seek Business Financing and Overcome Objections
Tuesday, June 22 from 4:00 PM - 5:30 PM ET 
Women Will is a Grow with Google program that focuses on economic empowerment for women across the world. In this two-part workshop tailored to aspiring women entrepreneurs, you will learn how to plan, launch and grow your business. In Part 2 we will discuss how to seek finances, boost sales, and improve your negotiation strategies. Plus, learn how to turn objections and criticisms into powerful tools to improve your business.
Click here to register.

Aspectos Básicos del Marketing en Línea
Martes, 22 de junio a las 6:00 PM - 7:00 PM ET
Descubre cómo los clientes encuentran tu empresa en línea y aprende a promocionar tu negocio con la optimización por motores de búsqueda (SEO) y las campañas inteligentes de Google Ads.
Haz clic aquí para registrarte.

Toma mejores decisiones de negocio con Google Analytics
Martes, 29 de junio a las 6:00 PM - 7:00 PM ET
Conozca las mejores prácticas y analice las tendencias sobre cómo los clientes interactúan con su negocio en línea, luego convierta estos conocimientos en decisiones prácticas y bien informadas.
Haz clic aquí para registrarte.

Make Better Business Decisions with Analytics

Tuesday, July 20 from 4:00 PM - 5:30 PM ET 
Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.
Click here to register.

Meet Sandra 

Sandra is a results-driven and self-motivated Afro-Latina with a passion for workplace diversity. As the founder of Encounter Your Potential, she’s helped businesses grow, sustain, and transform. Sandra combines her diversity and inclusion leadership experience with her sales and marketing background to create, execute, and enhance organizational diversity, equity, and inclusion initiatives. As an Afro-Latina, she’s experienced the multicultural world, which drove her to create a virtual space where businesswomen like her could share their own experiences.

You can ask her about marketing, brand elevation strategies, diverse equity, consulting, business, sales, brand building, and much more.

If you have any questions, please email Sandra at


Who are Grow with Google Digital Coaches?

We are mentors, teachers, leaders; we are entrepreneurs who have achieved our goals, and we want to help you achieve yours. We are excited to provide the digital skills training and coaching that Black and Latino small businesses need to reach new customers, thrive online, and grow.

Want more resources?

For more small business resources, check out (English) or (Español).

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