Friday 16th November, 12:30 – 2:30 - How to reach new customers using Search Engine Marketing
Join us on this special session with Katrin Werres, a Googler who will run an introduction to search engine marketing (SEM) using Google Ads.
We will cover the key principles of SEM including
> search auction 101 (incl. bidding & quality score)
> how to set up an effective Adwords campaign
> how to select the right keywords for your business