Introduction

Google and Beaver Group are, once again, delivering a free-to-attend Masterclass session at Google’s amazing King's Cross Headquarters! For the 3rd year in a row, this event marks the beginning of London’s Digital Signage week and sports a variety of industry-leading speakers.

This year we are focusing upon Storytelling with Digital Signage with a fabulous Brand Storytelling packed Agenda, followed by drinks, nibbles and piano music up on the famous Google roof terrace overlooking London's Skyline!

In an increasingly competitive market place, the next generation of consumers will associate with Brands With Meaning.

A big part of that meaning is derived from the Brand Stories which are being told and how they are communicated successfully, in an increasingly Digital World.