DoubleClick Search University Munich

Schedule

09.30

Registrierung & Einführung

10.00

Reporting & Measurement

 

30min

 

Custom Conversions
Floodlight Metriken 
Formula Columns
Roadmap

10.30

DS Social

30min

Functionality
Remarketing 
Reporting 
Attribution
PMD vs. direct 

11.15

DS SmartBidding

60min • TBD

Overview Different bidding strategy
Performance bidding pre implementation
Performance bidding implementation
Performance bidding post implementation

 

12.15

Mittagspause

45min

13.00

Attribution 

60min • Alexander Ellert

Overview Rule based (GA, DCM) vs. DDA
DDA pre implementation
DDA implementation
DDA post implementation