DoubleClick Search University - Hamburg

15. June 2018 9:30 - 16:00

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Zukunftswerkstatt @ Google, Hamburg, Germany

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Schedule

09.30

Registrierung & Einführung

10.00

Reporting & Measurement

30min 

Custom Conversions
Floodlight Metriken 
Formula Columns
Roadmap

10.30

Attribution 

60min • Alexander Ellert

Overview Rule based (GA, DCM) vs. DDA
DDA pre implementation
DDA implementation
DDA post implementation

11.30

DS SmartBidding

60min • TBD

Overview Different bidding strategy
Performance bidding pre implementation
Performance bidding implementation
Performance bidding post implementation

 

12.30

Mittagspause

60min

13.30

DS Social

30min

Functionality
Remarketing 
Reporting 
Attribution
PMD vs. direct