Alex is Founder and co-CEO of Cardinal Path, a premier digital data analytics firm working with the world’s leading organizations to create, implement and action advanced analytics. He previously founded and led PublicInsite, an analytics firm, prior to its merger to form Cardinal Path. A seasoned Executive Coach, Alex has developed and led coaching sessions for small to medium sized businesses in the US, Canada, Australia, New Zealand and Europe and is passionate about helping entrepreneurs learn the skills that create a step change in their business operations.

Alex is the past-President and Director Emeritus of the Digital Analytics Association (DAA), teaches digital marketing optimization for the University of British Columbia, and is on the Board of Advisors for McMaster University Analytics Program. He is a frequent speaker at conferences and has been published in journals and magazines including Government IT Week, Government Executive, CNN Money and others. He is currently the host of Podcasts for Agencies by Google Partners and has led the Google Partners Business Coaching program since its inception.

Alex lives in Boston with his wife, two sons and golden retriever.