About Mastermind Sessions
About Mastermind Sessions
We’re bringing the very best agency minds together to solve your hurdles to achieving video success. Before each session, we’ll send you a survey on the challenges you want us to cover — then your coaches will be on-hand to drive the discussion and drill into the detail. You’ll hear from peers who have been there and done it, gain clarity and insight into what works (and what doesn’t), and come away feeling confident about your next actions and road to agency growth.
These sessions will feature:
- Hot Seats: A challenge that a group member is experiencing is presented to the group. Through a series of questions around the challenge the group will establish potential solutions to help the member in the Hot Seat.
- Gold Seats: One person shares a process or system that has accelerated the agency’s video progress.
- Roundtables: Focusing on broader subjects, such as platforms, systems, barriers or enablers for the group.
Program Schedule
Starting April
[Time of sessions TBC with your coach]
1:1 Business Coaching
4x one-hour sessions • Janusz Stabik
Frequency: One session per month
Using the insights and learnings from the group sessions, you’ll work with your personal coach to continue building your agency’s plan. You’ll be challenged to meet your specific goals and KPIs, as you adjust and adapt your team and operations to meet your vision — and complete the transition to video.
Thursday, April 22
10am-12pm
Mastermind Session 1
2 Hours
Robert Craven and Janusz Stabik
See description above.
Thursday, May 13
10-11:30am
Learn from the Pros | Creative video production with Middle Table
1.5 Hours
[Optional]
Middle Table, a top video production agency, will walk you through their team’s creative video production and costing processes, tell you which creative approaches convert best, share tips on working with limited timescales, and, of course, reveal the essential internal skills your agency will need to be successful.
Thursday, May 27
10am-12pm
Mastermind Session 2
2 Hours
Robert Craven and Janusz Stabik
See description above.
Thursday, June 17
10-11am
Learn from the Pros | Q+A with Google’s YouTube Product Lead
1 Hour
[Optional]
Spoiler alert: In May, your agency’s practitioners will be invited to a separate YouTube educational series. Your Agency Development Manager will be in touch with more information closer to the time.
We will host our YouTube Q+A exclusive to Elevator agencies after this practitioner series ends, and our resident YouTube expert will answer any remaining product-specific questions that you or your team may have.
Thursday, July 8
10am-12pm
Mastermind Session 3
2 Hours
Robert Craven and Janusz Stabik
See description above.
August
[Time of sessions TBC with your coach]
1:1 Scorecard Wrap-up Session
Janusz Stabik
30 Mins
With your coach, you’ll identify how you’ve increased your agency’s scorecard over phase 2 of the program.