Speaker Line-Up

Friday 30 August

9.30am

Impact of digital on the Retail industry

1hr • Lionel Soccal & Maxime Heutz

Description: At the end of this presentation you will know the digital trends and have an idea on how they will impact the Belgian retail industry

Target audience: Anyone active or with an interest in the retail industry

Things you'll learn: Join us for a deep dive in omnichannel measurement capabilities and cases. Learn how to make your organisation omnichannel and discover new digital solutions for the retailers.

Main stage

9.30am

Search engine marketing: SEO & SEA

1hr • Lucile Grislain

Description: During this workshop you learn how you can utilize search engine marketing for your business. You gain insights in how search engines help you reach your online goals.

Target audience: This training is suitable for anyone looking for an introduction into search engine marketing. Would you like to know how search engine marketing can help you to increase the number of visitors to your website? Do you have limited experience on the subject? Then join us!

Things you'll learn: What are the principles of search engine marketing (SEM)? What are the characteristics of search engine optimization (SEO)? What are the characteristics of search engine advertising (SEA) How do SEA and SEO differ from one another? 

Glass room

11.00am

Building your Digital Strategy with the Digital Marketing Canvas

1.5hr • Jeremy Corman

Description: At the end of this workshop you have a better understanding of how to build a digital strategy by leveraging the marketing fundamentals and the customer journey with concrete examples. You will be able to use the Digital Marketing Canvas.

Target audience: The training is for everyone who is working in an organisation.

Things you'll learn: What’s the Digital Transformation? How to improve the creative thinking in your company? How to leverage the marketing fundamentals and the customer journey?

Main stage

11.00am

Boost your marketing mix with paid digital channels

1hr • Lucile Grislain

Description: In this workshop we give a strategic overview on how you can use paid advertising for your company. We show that different communication styles fit in with different phases in which your customer is located. We will make things practical, and let you think critically which paid advertising channels best suit your business. Because you also spend money for paid campaigns, it is important that you can calculate your return on investment. That is why we end this session with a part about 'evaluating your campaigns'.

Target audience: This training is for anyone who starts with paid digital advertising, or who already has experience but is looking for a strategic mix that suits his or her company.

Things you'll learn: Which paid digital advertising channels are available for the Belgian market? How can these channels be used in a strategic way? How do I learn more about the impact of my campaigns and how can I make adjustments?

Glass room

1.30pm

Pragmatic audience strategies - how not to get lost in the audience catalog

1.5hr • Olivier Mannekens

Description: At the end of this talk, you'll have a better understanding of how you can leverage audience strategies to increase the success of your marketing/business campaigns.

Target audience: Anyone who is interested in/willing to leverage paid advertising campaigns for business growth and customer retainment.

Things you'll learn: What are audiences? How do you define your audience blueprint/strategy? How do you set up your audience strategy? How do you measure success?

Main stage

1.30pm

The next steps in online marketing: choose the right channels

1hr • Lucile Grislain

Description: In this training you will learn how to use multiple online channels to achieve your business objectives.

Target audience: This training is for anyone who wants to get a better understanding of the channels that help improve your online visibility. Are you curious about what these skills can mean for your business and career? Then this session is certainly interesting for you.

Things you'll learn: You will be coached to answer questions such as: ‘Who are you as a company?’, ‘What do you want to achieve?’ , ‘Why do you do what you do?’, ‘How can you distinguish yourself from the competition?’, ‘ What are your objectives and what are the USPs of your company?’On which type of online channels should you be active? Which channels are the best fit for each phase of the customer journey? How to connect the different channels and messages at each stage of the customer journey?

Glass room

3.30pm

Boosting your online visibility in the search engine through Paid Search

1.5hr • Bart Delvaux

Description: You will be introduced to all SEA related topics you should be aware of as an entrepreneur.

Target audience: This workshop is helpful whether you'll be the one who'll be setting up the campaigns or whether you are outsourcing your SEA activities.

Things you'll learn: We will focus on how SEA works and what makes a good SEA account stand out from the crowd.

Main stage

3.30pm

An introduction to the social media landscape

1hr • Lucile Grislain

Description: During this training we will discuss Belgium’s current social media landscape. You will get an introduction into the most popular social media platforms and will learn how these platforms can add to your business’ success.

Target audience: This session is suitable for anyone who would like to use social media for their business. You don’t know where to start or would like to know how to improve your presence on social media? Then this is the perfect training for you.

Things you'll learn: The characteristics of the most used networks. How to develop a content plan on social media. How to advertise on social media. How to analyse and optimize the impact of social media.

Glass room

Saturday 31 August

9.30am

Growth Hacking: run your marketing team like a startup

1hr • Anais Bouzidi

Description: During this workshop you'll get a better understanding on how to accelerate your growth by using a data driven full funnel marketing approach backed up by rapid experimentation.

Target audience: This training is for everyone who's interested to set up a growth process for success.

Things you'll learn: What is the Lean Startup Method. From the lean startup method to a Lean Marketing team. The Growth Hacking Canvas. How to set up a growth experiment with Pipefy.

Main stage

9.30am

Email Marketing - How to communicate with clients

1hr • Candice Vanhacht

Description: In this workshop you will learn how to use email marketing for your company. We show you what it is, how you can use it and what rules you need to take into account before sending out your newsletters. We also teach you tips and tricks to achieve more success with your email marketing strategy.

Target audience: This training is for anyone who starts with email marketing, or who has already sent out newsletters, but wants to learn more about the topic and wants to become more successful in email marketing.

Things you'll learn: To which people are you allowed to send emails? How do you ensure that you reach the right person with the right message at the right time? Which email marketing platforms are popular? What suits your company?

Glass room

11.00am

How to apply the Build-Measure-Learn Methodology to create impactful content

1.5hr • Ties Gijzel

Description: During this presentation you will learn how Google’s product development tools can be used for content creation.

Target audience: This training is for everyone who is interested in shaping their organisation’s story with content on their website or social media.

Things you'll learn: What is the Build-Measure-Learn Methodology? How does the Methodology apply to storytelling? How it can be used for your own organisation?

Main stage

11.00am

Growing with search optimization (SEO)

1hr • Candice Vanhacht

Description: In this training you will learn how to use search engine optimization to achieve your online goals. Specific attention will be paid to improving your position in the organic search results of the popular search engines.

Target audience: This training is intended for anyone who is interested in the most important elements of SEO in search engine optimization. Would you like to know how you can increase the number of visitors to your website thanks to your position in organic search results? Do you want to know how to attract the right visitors? Then this session is certainly interesting for you.

Things you'll learn: The importance of a good position in organic search results; What to look out for in the analysis of the content of your website; How you can optimize the content of your website for search engines.

Glass room

1.30pm

Mastering G-Suite: using the Google Apps to your advantage

1.5hr • Michael Van Leemputten

Description: At the end of the workshop you will know how G Suite can help you get to results faster, collaborate better together and how you can best deploy G Suite.

Target audience: The training is for everyone who is using or is interested in G Suite wants to know how to use it to their advantage.

Things you'll learn: What is G Suite? How can you use it and what is the best way to deploy it?

Main stage

1.30pm

Get Insights in data via Google Analytics

1hr • Anais Bouzidi

Description: In this workshop you will get a practical deep-dive in Google Analytics. The trainer goes with you through an active Google Analytics account and shows various visualisations of data through a demo. During the workshop you can follow along on the screen, or participate on your own device. In this way you learn to find answers to very practical data questions. We also give a few handy tips & tricks for people who already use Google Analytics. At the end of the session we will show you the importance of a good dashboard.

Target audience: This training is for anyone interested in how to use Google Analytics. Even people who do not have active Google Analytics can follow this session, via the publicly accessible demo account. Are you curious how you can retrieve data on your business objectives based on the data from your web analysis. Then this session is certainly interesting for you.

Things you'll learn: What are the 4 basic reports of Google Analytics, and how do I get started with this? What is Segmentation and how can I use this feature in data analysis? What are conversion paths and attribution? How do I use this to better understand my marketing campaigns? What is the importance of Dashboards and how do I get started with them?

Glass room

3.30pm

Be the Hero of your Communication: Storytelling in the Customer Journey

1.5hr • Mathias Ervyn

Description: At the end of the workshop, you’ll be able to fully understand the implications of StoryTelling and apply it to every step of your customer journey, dealing with creativity without sacrificing your performances.

Target audience: This workshop is for people who want to convey a meaningful story in their communication, either corporate, entrepreneurs or individuals, while at the same time increasing their performances.

Things you'll learn: How to make your story percolate in every step of your customer journey. How to use every tool correctly while keeping meaningful story as a central point of your strategies. That stories are the most important weapon in your arsenal and that you need to become your own hero.

Main stage

3.30pm

How do you present yourself online as a person or freelancer?

1hr • Anais Bouzidi

Description: This session introduces the ‘HHH’ model from Google to help you profile yourself online in a professional way. The 3 letters "H" are model for 3 different layers in your communication: the "Help" or "Hygiene" layer, the ‘Hub’ layer and the "Hero" layer. With each layer, you will receive hands-on tips and tricks to put into practice. At the end of the session you have a good idea of ​​the layers of professional profiling, and where the opportunities and opportunities lie for you.

Target audience: This session is suitable for anyone who would like to know how to profile themselves online. For example, to make yourself more visible to HR managers of the company you would like to work for or, as a freelancer, to bring your portfolio to the attention of potential clients.

Things you'll learn: How you can maintain professional communication on a day-to-day basis; Which channels to use to shape your 'personal brand'; At what times and in what ways you can really draw attention to you.

Glass room