About the event

Understanding your customers, their behaviors, and how your products fit in the market boils down to leveraging the right analytics on day one. This early business intelligence can become a force multiplier for startups and help founders answer critical questions like: “How many repeat users do we have?”, “How are they finding us?”, and most importantly, “Is there product market fit?” Google Cloud for Startups is pleased to team up with Ilya Volodarsky, Co-founder at Segment – a customer data infrastructure startup. He will share how startups can leverage analytics to answer the tough questions and enable growth.

What you'll learn

  • What is the ROI of collecting user behavior data
  • What metrics matter and what to do with them
  • How to set and measure analytics goals
  • How to build conversion funnels and your marketing stack
  • How to create a tracking plan for growing startups

About Ilya Volodarsky

Ilya is co-founder and head of strategy at Segment, the customer data infrastructure company. He works on infrastructure engineering, new products, and the Segment Startup Program, which is focused on helping early-stage startups implement analytics and reach product-market fit.


6:00 pm - 6:30 pm: Networking and cocktails 

6:30 pm- 7:30 pm: Finding Product Market Fit

7:30 pm - 8:00 pm: Networking   

Ilya Volodarsky