Content

BUILDING A BRAND THAT SCALES

Join us for a First Fridays dedicated entirely to brand building! We’ll cover the brand fundamentals that you should think about across the lifecycle of your company, we’ll demystify some of the misconceptions associated with ‘branding’, and we’ll talk about how you can actually get started on your journey to building a powerful brand. 

Keynote: Demystifying "Brand" 

What is a “brand”, really, and why is it important? Rosie Gentile (SVP Experience Design, Cossette) shares considerations for creating, building, and evaluating your brand. 

Rosie Gentile, SVP Experience Design at Cossette

Rosie is one of Canada’s top 1:1 marketing strategic leaders with more than 20 years of Integrated, Direct and Digital marketing experience. She currently leads experience design for Cossette in Toronto, a fully integrated marketing communications agency.

Her client experience encompasses all sectors including retail, telecommunications, automotive, financial services, consumer packaged goods and not-for-profit. She has worked with large and small brands, disruptors and start-ups throughout her career. During her time at VISA Canada she worked on the launch of e-commerce solutions and the creation of small business-centric products and payment solutions. She has also been involved in the development of new products and go to market strategies for brands like Joe Fresh, PC Plus for Loblaw, eBay Canada, Virgin Mobile and Nintendo Canada.

Her current passion is narrative design and connections planning, how to best leverage data and insights to create powerful experiences between brands and consumers across paid, owned and earned channels.

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Lightning Talk: Building Your YouTube Presence 

Susan Charles, Brand Strategy with Google Canada

Susan helps organizations achieve their marketing objectives by helping them understand YouTube and building strong brand stories. She has over 15 years experience in both traditional organizations and creative agencies. She holds an MBA from the Schulich School of Business and also teaches Brand Strategy at George Brown College. 

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Lightning Talks: Activating your 'paid' brand strategy

Ross Tom, Brand Strategy Lead with Google Canada 

Ross Tom is passionate about leading every interaction with empathy and perspective, especially as it relates to simplifying the complex world of digital brand building on YouTube. Ross has over 10 years experience in both digital marketing and strategy consulting across the technology, learning & development and advertising industries. He holds an MBA from the Ivey Business School and guest lectures there on the topic of Transformational Leadership. 

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Speed Mentorship:
Brand Pitch

Pitch your brand in 1-minute and have experts from Cossette & Google provide feedback on how to improve. Critiques can be on value proposition, name/logo identity, sample marketing materials, and/or website experience.

Who can attend?

You should only register for this First Fridays if you are a founder, executive or employee at your startup and fit the following criteria:

  • Your startup has a marketing team (however big or small).
  • Your startup has a marketing budget ($10,000 USD annually and above) and are already or planning to invest in paid advertising for growth.

Where and When

Friday December 6, 2019 - Doors open at 8:30 AM, Content starts at 9:30 AM, Event ends at 12:30 PM
111 Richmond Street, 9th Floor - Google, Toronto

Please follow signs to the 9th floor

Questions? Contact us at first-fridays@google.com