Where and When

Friday September 6, 2019 - 8:30 AM - 12:30 PM
51 Briethaupt St, Kitchener - Google, Waterloo


The second event in the series will be hosted at Google Waterloo on September 6, 2019. Please follow the signs to the Supercollider Tech Talk.

Please note, there is restricted parking and no access to the lot across the Google Waterloo building.


Leveraging Google Tools for Business Insights

Lightning Talk 1: Getting the most out of Google Analytics

Google Speaker: Gordon Guay

Gordy Guay is Google's Lottery Lead with over six years experience in digital marketing and analytics. He has worked across new business, SMB and large customer sales - and has worked with many startups and scaleups on getting the most from Google. Today, he works with Canada's Provincial Lottery Corporation on their transition to Digital.


Lightning Talk 2: Insights from your Google Ads Account 

 Google Speaker: Mark Shnabel

As part of Google Canada's Business Development team, Mark consults with some of Canada's top brands as they look for strategic guidance on adapting, inspiring and building digital-first marketing programs. Mark's team focuses on education, strategy, measurement and execution to help partners meet their business objectives through the use of Google Ads platforms. 


Lightning Talk 3: Other Google Tools to Power your Startup 

Google Speaker: Sam Reisler

Sam works with Google in sales supporting some of Canada's largest companies as an account executive and consultant. Recently he's been focused on the emerging technology vertical, but has collaborated with major brands across telecom, retail, entertainment and gaming over the last few years. Prior to Google, Sam spent 5 years at a digital agency, working with large and small clients on their digital analytics and paid media. Sam earned his Bachelor of Arts at McGill University where he also co-founded Delta Lambda Phi, Canada's first LGBTQ fraternity.



This session is ideal for early-stage and pre-seed startup companies, who are relatively new on their journey with Google Analytics, customer development including audience and targeting, and overall Google Ads literacy.  

Questions? Contact us at first-fridays@google.com