Keynote: Demystifying "Brand"
What is a “brand”, really, and why is it important? Rosie Gentile (SVP Experience Design, Cossette) shares considerations for creating, building, and evaluating your brand.
Rosie Gentile, SVP Experience Design at Cossette
Rosie is one of Canada’s top 1:1 marketing strategic leaders with more than 20 years of Integrated, Direct and Digital marketing experience. She currently leads experience design for Cossette in Toronto, a fully integrated marketing communications agency.
Her client experience encompasses all sectors including retail, telecommunications, automotive, financial services, consumer packaged goods and not-for-profit. She has worked with large and small brands, disruptors and start-ups throughout her career. During her time at VISA Canada she worked on the launch of e-commerce solutions and the creation of small business-centric products and payment solutions. She has also been involved in the development of new products and go to market strategies for brands like Joe Fresh, PC Plus for Loblaw, eBay Canada, Virgin Mobile and Nintendo Canada.
Her current passion is narrative design and connections planning, how to best leverage data and insights to create powerful experiences between brands and consumers across paid, owned and earned channels.