The speed of digital is transforming possibilities for retailers - leading marketers are now able to take advantage of real-time data in their advertising campaigns to great effect.
Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was… opportunity, with most retailers not taking advantage of existing real-time capabilities in their digital marketing, and leaving a significant opportunity on the table for savvy marketers who do.
Join Google and Forrester on February 18th to hear about:
Results from Forrester’s retail search study
Insights about the retail search market, and how you can take advantage
How to infuse “real-time” into your own digital advertising
Shar VanBoskirk, Principal Analyst, Forrester Research
Henry Tappen, Retail Product Manager, DoubleClick Search