August Founder Fridays

On August 6th, Google’s Developer Ecosystems invites you to join a digital Founder Fridays focused on Scaling Sales Impact Across Your Startup.

Who holds the responsibility of ‘Sales’ across your startup? Is it you? The Founder? An official Sales Lead? Well, the answer should be everyone. Learn how to scale sales efforts and processes across your company to enable everyone to be a seller. Whether you’re the founder, hold an official sales role within your startup, or spend your days coding, this session will ensure you’re well equipped to represent your company to potential customers.

Join us on August 6th for lightning talks and a live Q&A panel with Google Sales Leadership, our official Google for Startups Sales Academy partner - Accelerate Performance - and startup founders to discuss how to make the most of your sales efforts.  


Who Should Attend?

Anyone from a North American startup team interested in scaling the impact of sales efforts and processes across your company.


  • Founder Fridays lightning talks will go live on Friday, August 6 at 12:00pm EST
  • The live Q&A will begin right after the content at 12:45pm EST so be sure to stay tuned!



Ashley Francisco

Head of Startup Developer Ecosystems, Canada

Ashley Francisco currently serves as the Head of Startup Developer Ecosystems for Google Canada. She manages Google Canada's Accelerator programs, scaled startup ecosystem events, and Canadian partner engagement. Her goal is to bring the best of Google's people, programs, products and technology to startup teams across the country. Ashley is a professional marketer by trade with a diverse background in local and global brand building at Google, Visa, Mondelez and Kraft Foods.  


Marshall Self

Managing Director, Finance & Travel

Marshall is an accomplished leader with 20 years of sales, strategy and marketing experience. He currently leads Google Canada’s Financial Services and Travel sales teams. He has held several roles at Google, most recently leading the agency sales organization. He also held positions leading product specialist teams and led the Display (YouTube, Google Display Network) sales organization for Google Canada. Marshall is passionate about building the future of Canadian business and using digital skills to accelerate Canada’s leadership position globally.


Fernando Belfort

Head of North America, Waze SMB

Fernando has always been passionate about building businesses and teams from the ground up. He holds intense experience with both planning and executing marketing, channel and sales go-to-market strategies in both North and Latin America.

Previously, Fernando was a business consultant, working in Tech markets since 2005 and with digital media sales since 2014. He is a curious, high-energy and results-driven professional who has exponentially grown business unit's market shares, revenues, and margins both rapidly and sustainably.


Adam Shaivitz

Accelerate Performance Sales Consulting

Adam has initiated and developed many of Accelerate Performance Sales Consulting’s long-term relationships. He has built, delivered, and coached sales/service/leadership development programs at Google, PIMCO, ADP, BlackRock, Sony, and Enterprise Rent-A-Car. Adam is also the co-author of the best-seller, Selling is Everyone’s Business. Importantly, Adam’s grandmother once claimed that he is one of the top sales coaches on earth.


Ablorde Ashigbi

Founder & CEO

Ablorde is the CEO of 4Degrees, a Chicago-based technology company, building relationship management software for relationship-driven industries. Before 4Degrees, he was an investor at Pritzker Group, and a consultant at Bain & Company.


Greg Boyd

Vice President Customer Excellence

Greg is the VP, Customer Excellence at Uvaro, a tech sales career accelerator. A proud Alumni of Wilfrid Laurier University, Greg built his foundation in tech with IBM’s Tech and Strategy consulting practice, then held sales leadership roles with multiple early and mid-stage education tech companies. Greg is a leading voice in shaping how companies build and execute Customer Success strategies that drive value for and with their customers. Alongside these efforts, he is an active proponent for social justice and community development initiatives in Waterloo Region and across the country. 

Can’t make it to this month’s Founder Fridays? No problem! Sign up to stay informed about our future events!

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