Fundamentals: Google Ads

This training event is a great opportunity to learn from a Google Expert, while networking with your peers.

Improve your foundational knowledge of Google performance advertising and make better, more informed strategic decisions for your clients. Learn how to build an audience strategy for your client, and how to build a successful Search strategy that uses Machine Learning.

You will also get an introduction to the latest digital marketing trends, and learn implementation best practices to make sure you’re ready to translate your knowledge into action. 

Who is it for?

Agency Account Managers - who have less than a year of Google Ads experience and need a more complete understanding of the products they work with.

Google Ads Practitioners – who want to keep their skills fresh and gain insights into what they can achieve with new features. 


What you’ll learn

This section covers the advanced capabilities of Machine Learning, the need for assistive and personalized experiences, and new tech which will be a factor in the near future.

This module takes a look at new features that make it easier than ever to create successful, high-performing Search campaigns.

We’ll cover how to use Smart Bidding to improve your bids through intelligent automation, and how Dynamic Search Ads can help you find valuable traffic that you’d normally have missed out on.

We’ll also examine the keys to creating powerful, relevant, and successful ads in our section on creative excellence. 

Learn how to use Remarketing Lists for Search Ads (RLSAs) to build tailored ads and bids for people that have already visited your site. We’ll also cover how Custom Intent Audiences can help you define and reach the ideal customer for your business.

Get familiar with different data attribution models, and figure out which one makes the most sense for each of your clients.

This will give you a much clearer indication of the steps along your client’s sales path that drive conversions.

Recommended pre-work:

To get the most out of this training, it is highly recommended participants are Google Ads certified. You can find all certification courses on Academy for Ads.

Scedule for the day:

09.00 - Registration and breakfast 

09.30 - Session 1

10.30 - 15 min break 

10:45 - Session 2

12.00 - Lunch 

12.30 - Session 3 

14.00 - 15 min break 

14:15 - Session 4

15.30 - Wrap up/ Q&A 




Aida Oghabi.

Working in Google as Strategic Account Manager.

She is based in Dublin but from Sweden.


When and where

24/01/2019 | 09:00 - 15:30
Google Stockholm, Kungsbron 2

Other useful resources: 


Google Ads Tutorials 

The Google Ads Tutorial program is an video series on how to implement and optimize features in Google Ads.

The collection of 3-6 minute videos include step-by-step visuals and implementation of best practices and product launches.