Agenda

9.30 - 9.35

Welcome and opening remarks from Google

Lucy Molan, Head of Sales, Google Ireland and Lynden Breatnach, Principle AM & Industry Manager, LCS, Google Ireland

9.35 - 9.50

Staying informed with Google Trends

Tools like Google Trends and Google Alerts can help you better understand the impact of fluctuations in consumer demand and the needs of your customers. In this 15 minute training, you’ll discover how Google Trends can help you to understand these shifts in consumer behaviours and needs, and also unlock fresh insights to drive your business.

9.50 - 10.15

Improve your online visibility with Google My Business

Learn how you can use the Google My Business platform to manage your business presence and to ensure customers can find accurate, updated information about your business on Google Search and Google Maps; no matter which device they use. 

10.15 - 10.40

Get your business ready for the shopping season

We’ve seen a steep change in ecommerce penetration. With most shops closed more than they have been open this year, it is no surprise that we've been shopping online a lot. This training will focus on the key themes that can help you plan for peak in an ever changing and volatile environment.

10.40 - 11.05

An Post Commerce: Helping SMEs thrive

Learn about some of the helpful An Post Commerce resources that are available to help your business thrive, including the advantage card, e-commerce support hub, click and post online labelling solution, over the counter solutions, and pre-paid packaging.

Have a question for An Post Commerce? Get in touch here.

11.05 - 11.30

An Post Commerce: E-commerce and delivery solutions

Discover how to get started with An Post Commerce's e-commerce and logistics solutions. This training will dive into the key solutions and considerations for your business, including returns, out of home delivery, parcel lockers, how to deliver on your business growth, customer experence, and predictions for 2021 and beyond.

Have a question for An Post Commerce? Get in touch here.

11.30 - 11.45

Stripe: Making payments easy for customers in the mobile age

In this training, you will learn about the importance of frictionless payment pages, with a particular emphasis on how valuable a good checkout is for customers purchasing on their phones. We'll also discuss the balance between smooth checkout pages and protecting against fraud.

11.45 - 12.10

Identifying future opportunities for growth

Discover how Google can help you plan, build and scale your way to international growth. We’ll take a look at how Market Finder and other free Google tools can support you on your journey.

12.10 - 12.30

Live Q&A panel

Our seven speakers will join again for the live Q&A panel, to answer your questions from the live chat.

12.30

Closing remarks