2020 Cross Product ON AIR

Date: 5 Nov 2020

Learn about newly launched features in CM and how to enhance your measurement and workflows.

Date: 9 July 2020

First-party data can help businesses not only keep pace with evolving consumer behaviour during changing times but also deliver more relevant experiences. In this session, we'll share best practices from new research with the Boston Consulting Group, looking at how responsible first-party data use can drive digital maturity

Date: 25 June 2020 

Best in class examples of how your business can use your 1P data to enable LTV & predictive models to reach the right user at the right time.

Date: 21 April 2020 

Tune in to learn about impactful Google Marketing Platform Features & Strategies for an Omnichannel business to set you up for success.

Date: 9 April 2020 

An attribution model is a rule, set of rules, or model, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. Learn how to make use of a variety of Google tools to tailor an attribution solution to your needs. 

Date: 26 March 2020 

Purchasing paths keep getting more and more complex. Learn how to merge the online and offline worlds in order to (1) understand the impact of your online advertising on offline sales and (2) activate for bidding and audiences

Date: 27 February 2020 

Join us to learn how to get the most out of your tech infrastructure, define goals and opportunities and align them with your business goals for a more consolidated tech stack.

Date: 6 February 2020 

Data Capture drives analysis maturity through ensuring a robust tagging system that allows the client to capture data across a variety of sources in order to empower machine learning algorithms, activate advanced audience strategies in a privacy-first world and gain valuable insights.

2019 Cross Product ON AIR

Date: 31 Oct 2019

What are the most successful digital marketers doing in order to maximise their revenue and efficiencies? Between 2017-2019 Google partnered with BCG to find out through a global piece of research that has now been translated into a strategic framework for building tailored roadmaps with your clients. Tune in to find out more. 

Speakers: Jenny Thompson (Programme Manager), Giuseppe Brofferio (GA360 Account Manager) and Elvira Sarieva-Griffin (SA360 Account Manager).

Date: 24 July 2019

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session we will deep dive into the different APIs available in Display & Video 360, Campaign Manager, Search Ads 360 and Google Analytics 360 and how to connect them to your operations to make your business more efficient.

  • What is API?
  • Accessing the Google APIs
  • GMP APIs available
  • Use Cases (Display & Video 360, Campaign Manager, Search Ads 360 and Google Analytics 360)  
  • Q&A

Speakers: Peter Lafferty and Kingsley Kelly (Customer Solutions Engineers).

Date: 6 June 2019

It's no secret that "data" and "the cloud" presents a huge opportunity for marketers - but often it's difficult to understand how exactly these famous buzzwords can really help step change performance for a business. In this livestream you will learn how Google thinks about marketing in the cloud, what the key use cases are and best practices that will help advertisers prepare for the future.

  • Understanding the Cloud opportunity
  • Data Integration & Analysis
  • Live Demo: Dataprep, BigQuery
  • Q&A

Speakers: Carl Fernandes (Cloud/Data Solutions Lead) and Tom Oczos (Customer Solutions Engineer).