2020 Display & Video ON AIR

Date: 12th November

Not all impressions or conversions are created equal, and instead of optimizing on traditional CPC or CPA, you can now optimize on CP-whatever-you-want using Custom Bidding! Join us to learn how to use your own data and Google’s Machine Learning capabilities to create a tailored made automation for your campaign.

Brand Lift allows you to seamlessly measure the impact of your YouTube and Cross-exchange Video campaigns and analyze the results directly in DV360. Join this session to understand how Brand Lift works, and to learn best practices for setting up studies, and interpreting the results.

In this session you will learn about the Marketplace and different Deal Types in DV360. We will talk about how to enhance your media buying with different features within DV360.

Date: 11 June 2020

Join us in this session to discover creative formats you can access via Display & Video 360! Simple or advanced, you will find solutions and tools for every business need.

Date: 26 May 2020

Join us for our second “Ask Me Anything” session with PMs on DV360. Don't miss the opportunity to hear the expert opinions on questions that matter to Display & Video 350 users.

 

Date: 21 May 2020

What you believe to be true about App ads are… in the past. Join us to understand recent developments, which now mean that when done right, advertising in apps is successful at reaching decision makers along with driving action and brand lift, and performs better than web!

 

Date: 30 April 2020

This 40 min session is focused on Campaign setup & Bidding Automation. Participants will learn about easy ways to set up campaigns in Bulk and how to use bidding automation in Display & Video 360 to improve campaign performance and save time on campaign management.

 

Date: 23 April 2020

In this session, we had the opportunity to learn what is top of mind for Display & Video 360 users and hear the expert opinions on questions that matter to you.

 

Date: 7 April 2020

Tune in to learn about how to set your brand up for success in times of crisis with the best in class Brand controls in DV360. We will run you through the Brand Control features in DV360, and give recommendations how to get most out of them. We will also go into Creative considerations for Video and Display campaigns. After this training you will be able to use DV360 to its full potential to get the most out of your brand.

 

 

Date: 20 February 2020

Discover how audience features in DV360 can assist with each step of your customers' online journey in your full funnel digital strategy through our See, Think , Do, Care approach to audience.

 

 

2019 Display & Video ON AIR

Welcome to Display & Video 360 ON AIR, a Livestream series guided by our team of product experts covering the topics that matter most to marketers. Every episode, our experts will help in making the most of your marketing activities, using key Google DV360 solutions.

Date: 17 December 2019

In this session you will learn how to enhance your standard programmatic guaranteed buys with custom creative &/or first party audience lists.

Speakers: Irmak Donmezler and Aaron Eloie (DV360 Account Managers).

 

Date: 22 November 2019

Campaign Manager is Google's ad management and ad serving solution. Watch this video to learn all the foundamentals, from trafficking and reporting to floodlights and attribution, and how to get the most out of this platform.

Speakers: Wilhelm Hagemann and Sara Carabantes (DV360 Media Managers).  

Date: 24 October 2019

Learn how marketers and agencies can bring together all their data from different sources, build customised, visually appealing and real-time reports and share them with their entire organization.

Speakers: David Steyaert and Rachel Gibbons (DV360 Account Managers).

Date: 3 October 2019

Join us to learn more about the DV360 measurement solutions and how to unlock the potential of your programmatic advertising. We will start reviewing the reporting capabilities within the platform and move on to see how you can automatize and visualise reporting with our more advanced tools.

Speakers: Magda Wojtowicz and Lorenzo Cattaneo (GMP Tech Managers).

Date: 12 September 2019

Studies show that 70% of campaign success can be attributed to the creative, and while the majority of advertisers are using advanced segmentation and data-driven strategies for media targeting, they still use a single display creative to reach their audience. Join our next Livestream to learn how can you get the most of Data Driven Creatives with the GMP Stack: DV360, CM and Studio.

Speakers: Alix Greaume and Siddharth Jerath (GMP Tech Managers). 

Date: 11 July 2019

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.

Speakers: Marc-antoine Simon and Pavels Petrovs (Programmatic Account Strategist).

Date: 19 June 2019

Learn about bidding automation in Display & Video 360 and how to improve campaign performance and save campaign management time thanks to our powerful machine learning algorithms.

Speakers: Irmak Donmezler (DV360 Tech Partner Manager) and Iva Uzunov (Programmatic Account Strategist).  

Date: 30 May 2019

To find more valuable customers, it’s no longer enough to know broad generalities about who someone is - like age and gender. You need to know what they want (or might want). You need to know their intent. No one is better at this than Google. With 7 properties that reach over 1 billion users, we have more signals, from more sources than ever before. These signals enable you to meet consumers where they are, at the moment of intention. Watch the video to learn more.

Speakers: Killian Grimes (DV360 Tech Partner Manager) and Mirjam Schuster (DV360 Tech Partner Manager).

Date: 2 May 2019

With DV360 Audience module, we’re aiming to provide a new centralized Audience management, building, and analysis experience. This will enable advertisers and agencies to organize, study and create powerful audiences and activate them seamlessly across channels and Google platforms. To help them reach great campaign performance thanks to new, improved, and unique Audience features.

Speakers: Giulia Moreira (DV360 Tech Partner Manager) and Maikel van Huet (DV360 Tech Partner Manager).

2018 Display & Video ON AIR

This session will guide you through the most common scenarios why deals don't run, and what you can do about this. This edition will be hosted with our Programmatic Strategist, and will bring you:

  • Product updates for DV360
  • Most common Scenarios with Deal Issues
  • Tips how to best setup deals
  • Live Demo
  • Q&A

Presenters: Dick Nijhuis and Francesca Koense (Programmatic Account Managers). 

This 30 minute session will show you all the Best-in-class Audience strategies to use in DV360, leveraging Analytics 360 . This will be hosted with our Analytics 360 specialist in Northern Europe, and will bring you:

  • Product updates for DV360
  • Showcase Best-in-class audience strategies
  • Live Demo
  • Q&A

Presenters: Dick Nijhuis (Programmatic Account Manager) and John Doyle (GA360 Tech Manager).

This session will cover the new Audience Module in DV360.

Presenters: Dick Nijhuis (Programmatic Account Manager) and Maikel Van Huet (GMP Tech Manager).

This session will guide you through the new creative module in DV360. Creating data driven creatives has never been easier, with our new module and we will spend these 30 minutes to showcase this to you.

  • Product updates for DV360
  • Dynamic Creatives in DV360
  • Live Demo
  • Q&A

Presenters: Dick Nijhuis (Programmatic). 

This one hour session will give you the chance to catch up on the latest automation developments.

  • Google Marketing Platform & DV360
  • Why Automated Bidding
  • Deepdive
  • Cases
  • Q&A

Presenters: Dick Nijhuis (Programmatic Account Manager) and Peter Andersen (Global Product Manager Automation).