2020 GMP Newsletter

GMP logo

Welcome to the August 27t​h Google Marketing Platform Academy Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

  1. Create Custom Bidding scripts using Google Analytics goals
  2. Limit attribution models based on viewable impressions
  3. Universal Analytics versus App + Web data
  4. How to structure your Analytics account
  5. New! Sync and report on your Yahoo!

You can find details in the product sections below for DV360, CM, SA360 and GA360.

 

Feature of the Week

How the pandemic may affect holiday shopping

Recent shifts in consumer behavior have made it harder for retailers to plan as they normally would, and so this holiday season will be about who can respond most quickly instead. Learn how people plan to shop differently this year

Discover more

 

Case Studies

 

Why A/B testing with first-party datHow a strong agency partnership helped one retailer crack automation a is key to uncovering customer lifetime value

To prompt real change it’s often necessary to have a shift in mindset. There are occasions when that can be achieved with a few tweaks, and there are times when you must rebuild from scratch. At least that's what online shoe retailer Omoda was told by their digital agency Dept at the start of their collaboration last year.

Read the full article 


 

Display and Video

 

Product Updates

Create Custom Bidding scripts using Google Analytics goals

You are now able to use goals from a linked Google Analytics account to build Custom Bidding scripts. By using a goal with Custom Bidding, you’ll be able to optimize towards metrics from your goal to represent specific user journeys on your site. Before you get started, you’ll need to link your Google Analytics account to your Display & Video 360 advertiser.

More details

Limit attribution models based on viewable impressions

You’ll soon be able to fine tune your Floodlight group attribution models to remove view-through conversions attributed to non-viewable impressions. The attribution model settings will include a new setting that lets you indicate if the model should only look at viewable eligible impressions for attribution. There will also be a setting for the behavior for ineligible impressions.

More details

Advertiser identity verification  

To increase transparency for users, advertisers will be required to complete an identity verification program. Based on this information, Google will generate a disclosure on any ads you run, displaying your name and country. As part of our phased rollout, certain advertisers may be selected to complete this verification the week of August 28. 

More details 

Event history  

In Display & Video 360, you can now comment on event history. This is a great way to work with coworkers to optimize campaigns, set reminders or leave messages for clients. 

Learn more 

Case Study

DV360 Media Consolidation: Telefonica reduces CPA by 28%

Telefonica was challenged by disconnected campaign buys which caused a high frequency of ads to be shown to users (30 or more ads a day) and high CPAs. This led to a bad user experience, and budget inefficiencies. To improve buying efficiency and reduce CPAs, Telefonica partnered up with Havas Media and used GMP successfully to consolidate lower funnel activities in DV360. To be precise, Telefonica consolidated buyings from 5 different providers into DV360. As a result their consumer brand O2 experiences a 28% CPA reduction and 85% reduction in ad exposure. Also the agency is now able to work more time efficiently as they only have to handle one platform.

Read more!

Search Ads 360

 

Product Updates 

New! Sync and report on your Yahoo! Japan dynamic ads for search (DAS)  

campaigns, ad groups, dynamic targets, and dynamic ads in Search Ads 360 Text 

More details 

Case Study

IG supercharge UK performance with Search Ads 360 Budget Bid Strategies Auction-time bidding amid Covid-19: 217% Increase in Applications YoY

IG were leveraging Search Ads 360 Intraday bidding via Budget Bid Strategies (Revenue) in Q1 2020, with the goal of hitting spend targets while maximizing revenue. Auction-time bidding was not yet available for this bid strategy type. During Covid-19, financial markets became far more volatile and Search auctions more complex; there was thus an increased need for Auction-time bidding capability, and to bid towards the metric which best reflected the business goals.

Read the full case study

analytics 360

 

General Updates

Universal Analytics versus App + Web data

Learn about the differences between the Universal Analytics and App + Web data models in this updated HC article.

More details

How to structure your Analytics account  

Google Analytics on YouTube: A new motion-graphics video explains how to map your Analytics-account hierarchy (account, property, data stream) to your business structure so you can properly measure and analyze the data that's important to you. 

Watch it here 

Guide

Four steps to get started with App + Web properties in Google Analytics 

As customers engage with your business in new ways, it’s important that you are able to understand their journeys across multiple touchpoints and deliver better experiences that meet their evolving needs. App + Web properties in Google Analytics are designed to be a durable and flexible measurement solution built to scale with your business. 

Download PDF 

Training & Learning

GMP Academy Upcoming Livestreams

Please note there will be no sessions in August. September schedule coming soon.  

Register: On Air Series >>

Learn from home videos   

Enhancing Programmatic Media Investments through Deals in DV360  

Learn about the Marketplace and different Deal Types in DV360. We will talk about how to enhance your media buying with different features within DV360. Watch Now!  

Responsible Marketing with First Party Data  

Discover best practices from new research with the Boston Consulting Group, looking at how responsible first-party data use can drive digital maturity. Watch Now!  

The Power of Predictive Analysis and LTV modelling  

Best in class examples of how your business can use your 1P data to enable LTV & predictive models to reach the right user at the right time. Watch Now!  

Enabling Growth in an Omni-channel world with SA360  

Learn how to value and drive an Omni-Channel strategy in Search Ads 360 to win these customers in an increasingly competitive environment. Watch Now!  

The Power of Predictive Analysis and LTV modelling  

Best in class examples of how your business can use your 1P data to enable LTV & predictive models to reach the right user at the right time. Watch Now! 

Learn the benefits of App Inventory in your programmatic campaigns

Understand recent developments, which now mean that when done right, advertising in apps is successful at reaching decision makers along with driving action and brand lift, and performs better than web! Watch Now! 

Tutorials

Automation: Creation of weighted conversions and formula columns  

Thanks to this practical guide you will be able to review in detail how in Search Ads 360, a formula column applies spreadsheet-like functions to data from existing Search Ads 360 columns. Watch Now!  

Advanced Analysis feature in Google Analytics 360  

Get an insight into our enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!  

How to troubleshoot GDPR non-compliant creatives in DV360 and CM  

A step by step guide on how to troubleshoot the main GDPR-related issues in Display Video 360 and Campaign Manager hosted creatives. Related Help Center sections are also provided. Watch Now!  

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the August 17t​h Google Marketing Platform Academy Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

  1. Run audio ads easily with new tools in Display & Video 360
  2. Audio Marketplace has launched incl. Auction Packages
  3. Auction-Time Bidding: The latest novelties and updates
  4. The Future of Analytics: Firms Seek Advanced Tools to Improve Customer Experiences And Marketing Outcomes
  5. Take control of how data is used in Google Analytics

You can find details in the product sections below for DV360, CM, SA360 and GA360.

 

Feature of the Week

The marketer's playbook for navigating today's privacy environment

ICYMI: Navigate today's privacy environment with help from a new playbook. Learn steps for how to build direct customer relationships, be flexible with how you market and measure results, and invest in cloud technology to manage data.

Read the full article here! 

 

Case Studies

 

Why A/B testing with first-party data is key to uncovering customer lifetime value

Not knowing which customers to prioritise plays a key role in sub-optimal ad spend. But one Swedish fintech company has found success by investing in customer lifetime value. Discover how adopting a test and learn approach, as well as a willingness to try new things, can help you run a more efficient business.

Read the full article 


 

Display and Video

 

Product Updates

Run audio ads easily with new tools in Display & Video 360

As the audio landscape continues to shift more heavily to digital, marketers have more opportunities to reach their audiences and get their attention using a long-proven format. Google continues to help marketers embrace this shift with new and improved audio product offerings: We're introducing new audio capabilities in Display & Video 360 to simplify the ad creation process (Audio Mixer), and make it easier to find the right audio inventory for your brand (see next section).

More details

Audio Marketplace has launched incl. Auction Packages

Easy access to premium Audio publishers and auction packages has arrived in DV360's Marketplace with a dedicated tab for Audio! To reach users in new contexts where screens might not be present, you can discover and negotiate deals for distinct Audio types (Broadcast, Music Streaming, Podcast) and find the right inventory for your campaign goals, or assign Auction Packages (open auction inventory packaged in a deal ID) to your line items with only a few clicks to scale your Audio campaigns.

More details

Report

Delivering meaningful moments

Learn more about how leading businesses are gaining a competitive advantage through data-driven marketing.

Read more!

Search Ads 360

 

Case Study

Ancestry's Automation Journey

Ancestry are the category leader, and inventors of, the family history market, however they have seen this market be in decline YoY, with increased competition. With ambitious growth targets in 2020, they needed to reach a wider incremental audience, while remaining within their efficiency goals.

Read the full case study

Training

Auction-Time Bidding: The latest novelties and updates  

Watch the latest developments on Auction Time Bidding such as advertiser level warm up, default conversion goal, ROI for Ad Groups and more!

Watch now

analytics 360

 

General Updates

Take control of how data is used in Google Analytics

Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to control how their data is used. Here is an updated overview of controls in Analytics that govern how data is collected, stored, and used–all of which can be adjusted at any time.

More details

Insights

The Future of Analytics  

In new research from Forrester Consulting, commissioned by Google, marketers and digital analytics decision makers identify key challenges and opportunities for the next wave of analytics.

More details  

Training & Learning

GMP Academy Upcoming Livestreams

Please note there will be no sessions in August. September schedule coming soon.  

Register: On Air Series >>

Learn from home videos   

Enhancing Programmatic Media Investments through Deals in DV360  

Learn about the Marketplace and different Deal Types in DV360. We will talk about how to enhance your media buying with different features within DV360. Watch Now!  

Responsible Marketing with First Party Data  

Discover best practices from new research with the Boston Consulting Group, looking at how responsible first-party data use can drive digital maturity. Watch Now!  

The Power of Predictive Analysis and LTV modelling  

Best in class examples of how your business can use your 1P data to enable LTV & predictive models to reach the right user at the right time. Watch Now!  

Enabling Growth in an Omni-channel world with SA360  

Learn how to value and drive an Omni-Channel strategy in Search Ads 360 to win these customers in an increasingly competitive environment. Watch Now!  

The Power of Predictive Analysis and LTV modelling  

Best in class examples of how your business can use your 1P data to enable LTV & predictive models to reach the right user at the right time. Watch Now! 

Learn the benefits of App Inventory in your programmatic campaigns

Understand recent developments, which now mean that when done right, advertising in apps is successful at reaching decision makers along with driving action and brand lift, and performs better than web! Watch Now! 

Tutorials

Automation: Creation of weighted conversions and formula columns  

Thanks to this practical guide you will be able to review in detail how in Search Ads 360, a formula column applies spreadsheet-like functions to data from existing Search Ads 360 columns. Watch Now!  

Advanced Analysis feature in Google Analytics 360  

Get an insight into our enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!  

How to troubleshoot GDPR non-compliant creatives in DV360 and CM  

A step by step guide on how to troubleshoot the main GDPR-related issues in Display Video 360 and Campaign Manager hosted creatives. Related Help Center sections are also provided. Watch Now!  

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the J​uly 2​9​t​h Google Marketing Platform Academy Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

  1. Microsoft Advertising Parallel Tracking Migration ToolTitle
  2. Updates About Google payments center
  3. New predictive capabilities in Google Analytics
  4. All exchanges going to general availability for Programmatic Guaranteed 
  5. Structured Data Files v5.2 coming soon

You can find details in the product sections below for DV360, CM, SA360 and GA360.

 

Feature of the Week

How publishers can invest in a privacy-forward future now

It's not news that people are increasingly concerned about their privacy online; at Google we see this very clearly. In 2019, over 19 million users per day visited their Google Account, where users can choose and adjust their privacy settings across all their Google products.

Read the full article here! 

 

Case Studies

 

How one retailer unlocked first-party data to better connect with their customers

The evolution of marketing is a long, ongoing story. And as things are changing particularly quickly right now, it's important that we adapt too. Brands have had to change how they engage with consumers, and one word in this continuous journey has been key: data.

Read the full article 


 

Display and Video

 

Product Updates

Automate campaign management with Display & Video 360's API

To help your teams be more efficient and increase your speed of execution we've introduced a new read/write API, which allows you to automate the end-to-end campaign process by connecting your preferred tools directly to Display & Video 360. The API enables a broad range of opportunities to be more efficient in creating, adjusting and optimizing your campaigns

More details

Structured Data Files v5.2 coming soon

A new version of Structured Data Files (SDF) is coming soon, featuring updates including the ability to assign combined audiences to line items and set third-party measurement vendors and reporting IDs for YouTube & partners line items.

More details! 

Custom grouping coming soon to Unique Reach reports

Currently, Unique Reach metrics can only be calculated for individual entities in Display & Video 360 if you're using filters in the report. For example, if you include the Line Item dimension or use the line item filter, you'll see reach per line item. You'll soon be able to report combined reach for a custom group of entities. This will help you answer questions such as "What was the combined reach of these 3 line items?"

More details!

Unique Reach Audience reports coming soon to Display & Video 360All exchanges going to general availability for Programmatic Guaranteed

Previously new Programmatic Guaranteed integrations required a BETA testing period. As this type of integration is now very common the product integration is consistently stable to enable us to move all existing exchanges to general availability o​n A​ug 3​r​d. This also includes any new exchanges in future to skip the BETA process and go straight to GA once integrated. This removes any delay caused by the BETA activation process.

More details

Case Study  

Guerlain triples ad engagement with immersive display formats

"3D-Swirl has opened up new creative opportunities for us," said Mariani. "We are able to tell a more vivid story around our products and to give our customers a new, effective way of discovering them."

Read more!

Search Ads 360

 

Product Updates

Updates About Google payments center

We are excited to share that we are launching a real-time, online version of your monthly statement in the Google Payments Center! This new dashboard in the Payments Center, called the Online Statement of Account, not only gives you live balance and statement data, but provides direct access to all of your invoice PDFs, credits, and more.

More details 

Microsoft Advertising Parallel Tracking Migration ToolTitle

Microsoft Advertising parallel tracking improves your landing page speed by sending customers directly from your ad to your final URL while click measurement happens in the background.

You are now able to use the Migration Tool within SA360 in order to become compatible for Microsoft Ads parallel tracking. Always run the migration tool before activating parallel tracking.  

More details 

Report

Bain report: How top brands grow with timely customer connections  

Today's consumers expect brands to anticipate their needs and be there with useful information at the right moment, every time. How do leading marketers respond to this challenge? Learn more about how to make timely customer connections with the new Bain report.  

 

analytics 360

 

Product Updates

New predictive capabilities in Google Analytics

We're introducing new predictive capabilities in Analytics. With Google's Machine Learning, you can now better understand which users are likely to spend or churn.

Learn more

Predictive Metrics

Google Analytics automatically enriches your data by bringing Google machine-learning expertise to bear on your dataset to predict the future behavior of your users. With predictive metrics, you learn more about your customers just by collecting structured event data. 

More details  

Predictive Audiences

A predictive audience is an audience with at least one condition based on a predictive metric. For example, you could build an audience for 'likely 7-day purchasers' that includes users who are likely to make a purchase in the next 7 days. 

Read more 

Guide

Analytics 360: The benefits of bringing analytics and marketing insights together  

Learn how successful teams are using Analytics 360 to better understand the customer journey. 

More details 

Training & Learning

GMP Academy Upcoming Livestreams

Please note there will be no sessions in August. September schedule coming soon.  

Register: On Air Series >>

Learn from home videos   

Enhancing Programmatic Media Investments through Deals in DV360  

Learn about the Marketplace and different Deal Types in DV360. We will talk about how to enhance your media buying with different features within DV360. Watch Now!  

Responsible Marketing with First Party Data  

Discover best practices from new research with the Boston Consulting Group, looking at how responsible first-party data use can drive digital maturity. Watch Now!  

The Power of Predictive Analysis and LTV modelling  

Best in class examples of how your business can use your 1P data to enable LTV & predictive models to reach the right user at the right time. Watch Now!  

Enabling Growth in an Omni-channel world with SA360  

Learn how to value and drive an Omni-Channel strategy in Search Ads 360 to win these customers in an increasingly competitive environment. Watch Now!  

The Power of Predictive Analysis and LTV modelling  

Best in class examples of how your business can use your 1P data to enable LTV & predictive models to reach the right user at the right time. Watch Now! 

Learn the benefits of App Inventory in your programmatic campaigns

Understand recent developments, which now mean that when done right, advertising in apps is successful at reaching decision makers along with driving action and brand lift, and performs better than web! Watch Now! 

Tutorials

Automation: Creation of weighted conversions and formula columns  

Thanks to this practical guide you will be able to review in detail how in Search Ads 360, a formula column applies spreadsheet-like functions to data from existing Search Ads 360 columns. Watch Now!  

Advanced Analysis feature in Google Analytics 360  

Get an insight into our enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!  

How to troubleshoot GDPR non-compliant creatives in DV360 and CM  

A step by step guide on how to troubleshoot the main GDPR-related issues in Display Video 360 and Campaign Manager hosted creatives. Related Help Center sections are also provided. Watch Now!  

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

 Welcome to the July 15th Google Marketing Platform Academy Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

  1. Create 3D Immersive Ad Experiences on Display & Video 360
  2. Unique Reach Audience reports coming soon to Display & Video 360
  3. New Launch: Impression Share Bidding for Microsoft Advertising (Top of Page & Abs. Top of Page)
  4. Bot-traffic exclusion in App + Web properties
  5. Linking analytics and ads: The solution to today’s marketing challenges

You can find details in the product sections below for DV360, SA360 and GA360.

 

Feature of the Week

Playbook: How digital marketing transformation can help CPG brands

Google partnered with IPG in MENA to build a custom playbook for CPGs on DMT. The playbook leverages meta-analysis of IPG client performance and many great case studies to illustrate how CPGs can take actionable steps to accelerate their digital journey. Consult the playbook as a thought starter for your digital marketing transformation.

Read the full article here! 

 

Case Studies

 

Patterns and relevancy: Connecting with customers in a ‘cookieless’ world  

“Relevancy is key in the world of digital. When we deliver a better user experience we also optimise our media spend,” says Thomas Bonnich Fink, Global Data Lead for Arla Foods, Scandinavia’s largest producer of dairy products. “Our cookieless solution allows us to see relevancy at scale in a way that benefits both the user and ourselves.” 

Read the full article 

Beyond leads, ENGIE is now piloting their digital marketing towards end- contract subscriptions  

Engie and their Partner Converteo, switched their digital marketing from leads to end-contract subscription by integrating lead ID into Analytics 360. This allowed them to bridge the gap between on & off, optimizing towards offline events like new energy contract subscription. They achieved a +5% in contract value from Search, +33% in leads to sales ratio (lowering fraud) & optimized affiliates incentive 

 Read the full article


 

Display and Video

 

Product Updates

Create 3D Immersive Ad Experiences on Display & Video 360

Last year we announced the beta launch of Swirl, an immersive 3D ad format that allows people to interact with an ad in a new way. Today, we are making Swirl available to all Display & Video 360 customers globally.

More details

Automate campaign management with Display & Video 360’s API

To help your teams be more efficient and increase your speed of execution we’ve introduced a new read/write API, which allows you to automate the end-to-end campaign process by connecting your preferred tools directly to Display & Video 360. The API enables a broad range of opportunities to be more efficient in creating, adjusting and optimizing your campaigns. Here are three examples to show how the API can help.

More details! 

Understanding negative keyword targeting during COVID-19

We recommend removing COVID-19 negative keywords from your campaigns as they can significantly impact news publisher revenue and their ability to fund the essential reporting people need today. If you’re negatively targeting COVID-related keywords, you’ll soon see new warnings in the keyword targeting and advertiser’s brand control settings. By following the suggestions in the warnings, you can avoid overly constraining your targeting while still remaining brand safe.

More details!

Unique Reach Audience reports coming soon to Display & Video 360

You’ll soon be able to use a new Unique Reach Audience report type in offline reporting to help answer the question “how many unique users within a particular demographic did my ad reach?” The report includes Age and Gender dimensions along with unique reach metrics, allowing you to report on delivery goals and to assess performance across different demographic slices.

More details

Case Study  

Nestlé UK Drives Incremental Reach with Audio Ads  

“With audio ads in Display & Video 360 we are able to utilize the benefits of programmatic for audio while reaching new audiences and consolidating our buys across audio, video and display with more control. " 

Elen Brown, Digital Lead, Nestlé UK&I  

Read more!

Search Ads 360

 

Product Updates

New Launch: Impression Share Bidding for Microsoft Advertising (Top of Page & Abs. Top of Page)

Target Impression Share enables you to get your ads anywhere on the results page and assign a specific impression share target. This bid strategy provides you with clear controls and objectives for your visibility goals, also making it easy to report on performance. 

Impression Share bidding has fully launched, and is now available for Microsoft Advertising in all three metrics (Anywhere on page, Top of Page, Absolute Top of Page)

More details 

Migrate for Microsoft Ads Parallel Tracking

You are now able to use the Migration Tool within SA360 in order to become compatible for Microsoft Ads parallel tracking. Always run the migration tool before activating parallel tracking.

More details 

Setup and basics  

To continue to use Search Ads 360 to manage and report on your Yahoo! Japan campaigns, reauthorize Search Ads 360 access to each of your Yahoo! Japan accounts by July 31, 2020. Reauthorization is required because Yahoo! Japan now uses OAuth 2.0 to allow Search Ads 360 to access your campaign data. 

More details 

Feature Brief  

Merge bidding and machine learning with Smart Bidding  

To succeed with your digital marketing programs, you need efficient, effective bid management. But today’s advertising landscape is constantly in flux, and your company’s advertising goals can change just as fast. If you constantly have to set bids and evaluate bid adjustments in response to changing conditions, your program’s effectiveness may be compromised. 

Read more! 

analytics 360

 

Product Updates

Bot-traffic exclusion in App + Web properties

We have started automatically excluding bot traffic from your App + Web properties. Bot traffic is identified using a combination of Google research and the International Spiders and Bots List, maintained by the Interactive Advertising Bureau (IAB). In Universal Analytics, users had to enable bot exclusion per property. Automatic exclusion ensures, to the best of our ability, that your Analytics data in your App + Web properties does not include events from known bots.

More details

Customer Story

Google Analytics 360 helps STA Travel weigh digital’s effect on offline sales  

With 80% of transactions occurring in stores or over the phone, STA Travel faced a challenge in measuring and understanding the true value of their digital marketing investment. Find out how Analytics 360’s User ID feature helped them measure online-to-offline behaviour to make more informed marketing decisions.

More details

Guide  

Linking analytics and ads: The solution to today’s marketing challenges  

Learn how bringing Google Analytics and Google Ads together can help teams build effective campaigns for the modern customer journey. 

Read more 

Training & Learning

GMP Academy Upcoming Livestreams

Enhancing Programmatic Media Investments through Deals in DV360 | Thursday July 16th @10am GMT  

Register: On Air Series >>

Learn from home videos   

Responsible Marketing with First Party Data  

Discover best practices from new research with the Boston Consulting Group, looking at how responsible first-party data use can drive digital maturity. Watch Now!  

Enabling Growth in an Omni-channel world with SA360  

Learn how to value and drive an Omni-Channel strategy in Search Ads 360 to win these customers in an increasingly competitive environment. Watch Now!  

The Power of Predictive Analysis and LTV modelling  

Best in class examples of how your business can use your 1P data to enable LTV & predictive models to reach the right user at the right time. Watch Now!  

Learn the benefits of App Inventory in your programmatic campaigns

Understand recent developments, which now mean that when done right, advertising in apps is successful at reaching decision makers along with driving action and brand lift, and performs better than web! Watch Now!  

#2 Episode - Ask Me Anything with PMs on DV360  

This is the second “Ask Me Anything” session with PMs on DV360. Learn what is expert opinions on questions that matter to Display & Video 350 users. Watch Now!  

Tutorials

 Creation of budget management and budget bid strategy

In this video we will have a step by step implementation guide for budget management & budget bid strategy in Search Ads 360. Watch Now!

Advanced Analysis feature in Google Analytics 360  

Get an insight into our enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!  

How to troubleshoot GDPR non-compliant creatives in DV360 and CM  

A step by step guide on how to troubleshoot the main GDPR-related issues in Display Video 360 and Campaign Manager hosted creatives. Related Help Center sections are also provided. Watch Now! 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

 Welcome to the July 1st Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1. Get started with Customer Lifetime Value in Search Ads 360

2. Agency Within Uses LTV Bidding in SA360 to Increase PetFlow’s Paid Conversion Value 3x

3. Continuing to scale brand safety targeting options for connected TV globally

4. CPA bidding coming soon to audio line items

5. How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

You can find details in the product sections below for DV360, SA360 and GA360.

 

Feature of the Week

Digital Vox: Senior APAC leaders discuss the importance of first-party data and trust

Watch senior APAC leaders from Google, Boston Consulting Group, BBC Global News and Singapore Press Holdings share how they adapted their marketing to get the most out of their first-party data whilst maintaining, and even building, consumer trust.

Read the full article here! 

Global Insights

How speedig up your mobile site can improve your bottom line

Anyone who’s ever abandoned a mobile site for being too slow is familiar with the negative impact of a sluggish user experience. But a new study provides a much clearer view of the positive effect mobile site speed can have on performance metrics that matter to marketers, including conversion rates, average order values, and even page views.

Find out more


 

Display and Video

 

Product Updates

Continuing to scale brand safety targeting options for connected TV globally

Display & Video 360 is continuing to invest in labeling connected TV inventory for brand safety targeting options like digital content labels and sensitive categories. We’ll be expanding coverage across more markets, like Australia and New Zealand, to better account for local connected TV device usage. You’ll be able to use brand safety targeting controls on a larger set of connected TV inventory in the US, EMEA, and these new regions.

CPA bidding coming soon to audio line items 

You’ll soon be able to use CPA bidding with audio line items in Display & Video 360 in addition to the current fixed bidding option. You can use this bidding strategy to drive lower-funnel metrics like conversions through audio ads.

More details! 

Automate campaign management with Display & Video 360’s API

To help your teams be more efficient and increase your speed of execution we’ve introduced a new read/write API, which allows you to automate the end-to-end campaign process by connecting your preferred tools directly to Display & Video 360. The API enables a broad range of opportunities to be more efficient in creating, adjusting and optimizing your campaigns. Here are three examples to show how the API can help.

More details!

Spotlight

Display & Video 360 tools to navigate the TV streaming boom

Connected TV viewership is booming. Learn about the new Display & Video 360 tools to easily add connected TV ads to your video strategy and connect with your audience.

Read More!

Search Ads 360

 

Product Updates

Get started with Customer Lifetime Value in Search Ads 360

BCG explains that similar to PetFlow, “a few mature brands adjust their automated bidding strategies based on customer lifetime value.” Calculating and effectively predicting lifetime value is not necessarily an easy feat. Luckily, there are good resources in place to get you started. Read the full BCG study on first party data and watch our video on Lifetime Value in SA360 for more details!

Customer Story  

Agency Within Uses LTV Bidding in SA360 to Increase PetFlow’s Paid Conversion Value 3x

Pivoting to a LTV driven marketing strategy allowed PetFlow to focus on its highest value customers and that improved business results. This enabled PetFlow to promote repeat purchases, and helped make them the sole source of pet food for many new customers. Read all about the SA360 case study here »

analytics 360

 

Industry Perspectives

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Work-from-home mandates & shifts in ad spend have caused big changes in website traffic. Learn how to adjust and keep your Google Analytics 360 and Marketing Cloud journey data clean.

Read More

[Guide] The benefits of bringing Analytics and marketing insights together 

Learn how successful teams are using Analytics 360 to better understand the customer journey.

Read more

Customer Story

Groupe Renault - Connecting online and offline Insights

By leveraging the integration between Analytics 360 and Sales Cloud Groupe Renault used its offline insights from Sales Cloud to develop a more accurate attribution model that could account for offline car sales and improve the way it was building audiences in Analytics 360. The results were a boost in sales and a reduced cost per lead.

Read the full article here!

Training & Learning

GMP Academy Upcoming Livestreams  

 Plan & Forecast delivery of your media strategy with DV360s planning tool | Thursday July 2nd @10am GMT

Responsible Marketing with First Party Data | Thursday July 9th @10m GMT

Formats in Display & Video 260 | Thursday July 16th @10am GMT

Register: On Air Series >>

Learn from home videos   

Enabling growth in an Omni-channel world with SA360

Learn how to value and drive an Omni-Channel strategy in Search Ads 360 to win these customers in an increasingly competitive environment. Watch Now!

The Power of Predictive Analysis and LTV modelling  

Best in class examples of how your business can use your 1P data to enable LTV & predictive models to reach the right user at the right time Watch Now!  

Creative Excellence for DV360: How to Deliver Great Ad Experiences at Scale

Learn how to value and drive an Omni-Channel strategy in Search Ads 360 to win these customers an increasingly competitive environment . Watch Now! 

Pro-tip: Use Display & Video 360’s high impact formats to design beautiful creatives with just a few assets. Learn more >>

Learn the benefits of App Inventory in your programmatic campaigns  

Understand recent developments, which now mean that when done right, advertising in apps is successful at reaching decision makers along with driving action and brand lift, and performs better than web!. Watch Now!  

#2 Episode - Ask Me Anything wit PMs on DV360  

This is the second “Ask Me Anything” session with PMs on DV360. Learn what is expert opinions on questions that matter to Display & Video 350 users Watch Now!

Tutorials

DDA Implementation (Automatic & Personalized)  

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360. Watch Now!

Audience Builder in Google Analytics 360  

 Learn how to build your own audiences on your 1st party data with ease and how to share them across the GMP Advertising Platforms. Watch Now!  

Pro-tip: Set-up free Brand Lift measurement to evaluate if your ads still having the right type of impact on people’s perception of your brand. Learn more >>

Performance & Pacing Optimizations at Scale in Display & Video 360  

Discover top tips to help you manage your DV360 buys for performance, pacing and brand safety at scale as well as navigate through creative approvals and activate helpful automated alerts while operating in a resource-constrained, low-bandwidth environment. Watch Now!.  

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

 Welcome to the June 3rd Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

 1. Pre-defined search queries in App + Web properties

2. Search Ads 360 now supports Microsoft Advertising parallel tracking

3. Updating the TrueView name to YouTube in Display & Video 360

4. New pre-bid invalid traffic metric coming soon to offline reporting

5. Keyword targeting exclusions coming soon to TrueView line items

You can find details in the product sections below for DV360, SA360 and GA360.

 

Feature of the Week

Rising retail categories: What people are searching on Google right now

Use this new interactive tool to see fast-rising retail categories in Google Search, the locations where they’re growing, and the queries associated with them.

Read the full article here! 

Industry Perspective

Building a 'new normal': How to help your business embrace change

As we enter another month of the pandemic, many of us are wondering when things will get back to normal. But maybe going back isn’t the only option instead, Matt Rivard, Google’s Head of Strategy and Product Acceleration asks: “What do we want the new normal to look like?”

Find out more


 

Display and Video

 

Product Updates

Updating the TrueView name to YouTube in Display & Video 360

To better reflect the variety of YouTube inventory available through Display & Video 360, we’re updating the TrueView name to YouTube throughout the platform.

Starting on June 15, you’ll see updates across Display & Video 360 to support this change:

The TrueView line item will be renamed to the YouTube & partners line item. Several settings in your partner and advertiser will be renamed to match the YouTube & partners line item.

There are no workflow changes in Display & Video 360 as a result of this change, and all settings will continue to function as they do today. To enable consistent reporting and prepare your teams for these naming updates, we recommend that you prepare to take the following steps:

Familiarize yourself with the new language you’ll see in Display & Video 360. Update any reporting or dashboards, including third-party tools, that use TrueView metrics or dimensions.

More details!

Keyword targeting exclusions coming soon to TrueView line items

Keyword targeting will soon be available at the line item level for TrueView, allowing you to exclude individual keywords or negative keyword lists. You can also continue to use keyword targeting inclusions and exclusions at the ad group level for TrueView line items.

More details! 

New pre-bid invalid traffic metric coming soon to offline reporting

You’ll soon see a new metric in offline reporting, % Invalid Impressions (Pre-Bid), that will give you increased transparency into spam and invalid traffic. This metric matches the Pre-bid spam data card available in your advertiser’s Brand control settings and the Quality view of your campaigns, but will allow for reporting beyond the 30-day window shown in that card.

More details!

Insights

Create a plan for a campaign

Pro-tip: Media consumption habits are changing. Display & Video 360's planning tool gives you an updated view of where your audience is shifting to reassess your media plans.

More details!

Search Ads 360

 

Product Updates

New! Search Ads 360 now supports Microsoft Advertising parallel tracking

You are now able to use the Migration Tool in order to become compatible for Microsoft Ads parallel tracking. Reminder to always run the migration tool before activating parallel tracking.

Resources

Get started with Microsoft Advertising Parallel Tracking  

About migrating Microsoft Advertising accounts to parallel tracking  

Budget Bid Strategies now support Auction Time Bidding

Is your goal is to maximise conversions or revenue within a given budget over a specific time frame? If your answer to this question is yes, then you can now leverage Auction Time Bidding for doing so even more effectively. 

More details 

analytics 360

 

Insights

Get insights and take action on changing customer behavior

With free measurement tools from Google, you can get insights into how your business and customer behavior is changing and take action to.

Read the full article

Case Study

Toyota Canada sees 6X boost in conversions using Google Marketing Platform and Google Cloud  

Using the 1st-party data from Analytics 360 as well as the native integration with BigQuery and DV360, Toyota was able to build a predictive model to identify likely converters and re-engage them. The new audiences identified by BigQuery outperformed Toyota Canada’s previous strategy to re-engage website visitors more than six times over. At the same time, their cost-per-acquisition was reduced by 80%.

find out more

Training & Learning

GMP Academy Upcoming Webinars  

 Learn the benefits of App Inventory in your programmatic campaigns | Thursday May 21st @10am GMT

AMA (ask me anything) Session with SA360 Product Managers | hursday May 21st @5pm GMT

#2 Episode - Ask Me Anything wit PMs on DV360 | Tuesday May 26th @10am GMT

Automate campaign creation using SA360 Inventory Management | Thursday May 28th @10am GMT

The Changing Digital Ads Ecosystem | Thursday June 4th @10am GMT

Register: On Air Series >>

Learn from home videos   

Best in Class Strategy for an Omnichannel Business

Learn about impactful Google Marketing Platform Features & Strategies for an Omnichannel business to set you up for success. Watch Now!

Google Analytics 360 BigQuery export under the hood  

learn about GA360's raw data export, how to set it up and leverage it for business use cases. Watch Now!  

Manage budgets better with Forecasting tools in Search Ads 360  

Learn how our forecasting and Scenario Planning tools make budget management easier and timely. Watch Now! 

Profit, Life-Time Value and Bidding in Search Ads 360

Learn in more detail the different approaches that Search Ads 360 offers you to optimise towards Profit and Life Time Value. Watch Now!  

Campaign setup & Bidding Automation in Display & Video 360

Learn about easy ways to set up campaigns in Bulk and how to use bidding automation in Display & Video 360 to improve campaign performance and save time on campaign management. Watch Now!

Improve efficiency with Structured Data Files (SDF)

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows. Watch Now!

Tutorials

DDA Implementation (Automatic & Personalized)  

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360. Watch Now!

Advanced Analysis feature in Google Analytics 360  

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!  

Performance & Pacing Optimizations at Scale in Display & Video 360  

Discover top tips to help you manage your DV360 buys for performance, pacing and brand safety at scale as well as navigate through creative approvals and activate helpful automated alerts while operating in a resource-constrained, low-bandwidth environment. Watch Now!.  

Setting up a TrueView for Action in Display & Video 360  

Learn about campaign setup, best practices, and other helpful tips in running your TrueView for Action campaign in Display & Video 360 here.  

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the May 20th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.  

Newsletter must knows at a glance:

 1. Seasonality Adjustments can now be created for bid strategies with Auction Time Bidding enabled

2. Navigating your campaigns through COVID-19 with Search Ads 360

3. New optimization suggestion to improve pacing and performance with automated bid strategies coming soon to the Intelligence Panel

4. Troubleshooter will soon show more details about which frequency cap settings lead to lost impressions

5. Get insights and take action on changing customer behavior

You can find details in the product sections below for DV360, SA360 and GA360.

 

Feature of the Week

Reach your audience where they are now with Display & Video 360

Media consumption habits are rapidly changing. Planning tools that are tightly connected to your media buying platform can help you reass...

Read the full article here! 

Consumer Insights

Consumer behaviours are changing: 3 ways first party data can help you stay on top

Read these three tips on how to use first party data to help better understand your audience, engage with your customers, and unearth insights to create better user experiences.

Get the insights!


 

Display and Video

 

Product Updates

New optimization suggestion to improve pacing and performance with automated bid strategies coming soon to the Intelligence Panel

The Intelligence Panel will soon show new optimization suggestions to enable automated bid strategies on eligible line items. The suggestions will recommend a default bidding strategy and show an indication of expected spend improvements.

More details!

Troubleshooter will soon show more details about which frequency cap settings lead to lost impressions

In order to help you troubleshoot and fix issues with your campaign, the Troubleshooter will soon show more details related to frequency cap settings. You’ll be able to click on the Frequency link and see which frequency cap in your campaign’s hierarchy is causing lost impressions. You’ll also be able to see impression loss attributed to no cookies on a bid request.  

More details! 

Pivot conversions by Floodlight activity in standard reports to analyze conversion data more easily

You’ll soon be able to pivot conversion metrics by Floodlight activity in standard reports. The Floodlight activities you select will appear as columns in the report, showing conversions specifically recorded by that activity. You’ll be able to see how various conversion points perform relative to each other without pulling separate reports filtered by Floodlight activity.

More details!

Improvements coming soon to the default filters in the Negotiations tab, including showing incoming offers from publishers

You’ll soon see improvements to the default filters in the Negotiations tab so you can quickly see deals that need your attention when you navigate to the tab. The changes include seeing incoming offers from publishers directly on the page rather than needing to apply a filter to make these visible.

Insights

Navigating your campaigns through COVID-19 with Display & Video 360

As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions.

More details!

Search Ads 360

 

Product Updates

Seasonality Adjustments can now be created for bid strategies with Auction Time Bidding enabled

We recommend that you create a seasonality adjustment event only if your sales or promotional event is longer than 6 hours and if you expect a significant change in conversion rate (more than ±30%).

More details

Insights

Navigating your campaigns through COVID-19 with Search Ads 360

As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions.

More details!

analytics 360

 

Insights

Get insights and take action on changing customer behavior

With free measurement tools from Google, you can get insights into how your business and customer behavior is changing and take action to.

Read the full article

Case Study

Toyota Canada sees 6X boost in conversions using Google Marketing Platform and Google Cloud  

Using the 1st-party data from Analytics 360 as well as the native integration with BigQuery and DV360, Toyota was able to build a predictive model to identify likely converters and re-engage them. The new audiences identified by BigQuery outperformed Toyota Canada’s previous strategy to re-engage website visitors more than six times over. At the same time, their cost-per-acquisition was reduced by 80%.

find out more

Training & Learning

GMP Academy Upcoming Webinars  

 Learn the benefits of App Inventory in your programmatic campaigns | Thursday May 21st @10am GMT

AMA (ask me anything) Session with SA360 Product Managers | hursday May 21st @5pm GMT

#2 Episode - Ask Me Anything wit PMs on DV360 | Tuesday May 26th @10am GMT

Automate campaign creation using SA360 Inventory Management | Thursday May 28th @10am GMT

The Changing Digital Ads Ecosystem | Thursday June 4th @10am GMT

Register: On Air Series >>

Learn from home videos   

Best in Class Strategy for an Omnichannel Business

Learn about impactful Google Marketing Platform Features & Strategies for an Omnichannel business to set you up for success. Watch Now!

Google Analytics 360 BigQuery export under the hood  

learn about GA360's raw data export, how to set it up and leverage it for business use cases. Watch Now!  

Manage budgets better with Forecasting tools in Search Ads 360  

Learn how our forecasting and Scenario Planning tools make budget management easier and timely. Watch Now! 

Profit, Life-Time Value and Bidding in Search Ads 360

Learn in more detail the different approaches that Search Ads 360 offers you to optimise towards Profit and Life Time Value. Watch Now!  

Campaign setup & Bidding Automation in Display & Video 360

Learn about easy ways to set up campaigns in Bulk and how to use bidding automation in Display & Video 360 to improve campaign performance and save time on campaign management. Watch Now!

Improve efficiency with Structured Data Files (SDF)

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows. Watch Now!

Tutorials

DDA Implementation (Automatic & Personalized)  

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360. Watch Now!

Advanced Analysis feature in Google Analytics 360  

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!  

Performance & Pacing Optimizations at Scale in Display & Video 360  

Discover top tips to help you manage your DV360 buys for performance, pacing and brand safety at scale as well as navigate through creative approvals and activate helpful automated alerts while operating in a resource-constrained, low-bandwidth environment. Watch Now!.  

Setting up a TrueView for Action in Display & Video 360  

Learn about campaign setup, best practices, and other helpful tips in running your TrueView for Action campaign in Display & Video 360 here.  

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the May 20th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.  

Newsletter must knows at a glance:

 1. Seasonality Adjustments can now be created for bid strategies with Auction Time Bidding enabled

2. Navigating your campaigns through COVID-19 with Search Ads 360

3. New optimization suggestion to improve pacing and performance with automated bid strategies coming soon to the Intelligence Panel

4. Troubleshooter will soon show more details about which frequency cap settings lead to lost impressions

5. Get insights and take action on changing customer behavior

You can find details in the product sections below for DV360, SA360 and GA360.

 

Feature of the Week

Reach your audience where they are now with Display & Video 360

Media consumption habits are rapidly changing. Planning tools that are tightly connected to your media buying platform can help you reass...

Read the full article here! 

Consumer Insights

Consumer behaviours are changing: 3 ways first party data can help you stay on top

Read these three tips on how to use first party data to help better understand your audience, engage with your customers, and unearth insights to create better user experiences.

Get the insights!


 

Display and Video

 

Product Updates

New optimization suggestion to improve pacing and performance with automated bid strategies coming soon to the Intelligence Panel

The Intelligence Panel will soon show new optimization suggestions to enable automated bid strategies on eligible line items. The suggestions will recommend a default bidding strategy and show an indication of expected spend improvements.

More details!

Troubleshooter will soon show more details about which frequency cap settings lead to lost impressions

In order to help you troubleshoot and fix issues with your campaign, the Troubleshooter will soon show more details related to frequency cap settings. You’ll be able to click on the Frequency link and see which frequency cap in your campaign’s hierarchy is causing lost impressions. You’ll also be able to see impression loss attributed to no cookies on a bid request.  

More details! 

Pivot conversions by Floodlight activity in standard reports to analyze conversion data more easily

You’ll soon be able to pivot conversion metrics by Floodlight activity in standard reports. The Floodlight activities you select will appear as columns in the report, showing conversions specifically recorded by that activity. You’ll be able to see how various conversion points perform relative to each other without pulling separate reports filtered by Floodlight activity.

More details!

Improvements coming soon to the default filters in the Negotiations tab, including showing incoming offers from publishers

You’ll soon see improvements to the default filters in the Negotiations tab so you can quickly see deals that need your attention when you navigate to the tab. The changes include seeing incoming offers from publishers directly on the page rather than needing to apply a filter to make these visible.

Insights

Navigating your campaigns through COVID-19 with Display & Video 360

As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions.

More details!

Search Ads 360

 

Product Updates

Seasonality Adjustments can now be created for bid strategies with Auction Time Bidding enabled

We recommend that you create a seasonality adjustment event only if your sales or promotional event is longer than 6 hours and if you expect a significant change in conversion rate (more than ±30%).

More details

Insights

Navigating your campaigns through COVID-19 with Search Ads 360

As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions.

More details!

analytics 360

 

Insights

Get insights and take action on changing customer behavior

With free measurement tools from Google, you can get insights into how your business and customer behavior is changing and take action to.

Read the full article

Case Study

Toyota Canada sees 6X boost in conversions using Google Marketing Platform and Google Cloud  

Using the 1st-party data from Analytics 360 as well as the native integration with BigQuery and DV360, Toyota was able to build a predictive model to identify likely converters and re-engage them. The new audiences identified by BigQuery outperformed Toyota Canada’s previous strategy to re-engage website visitors more than six times over. At the same time, their cost-per-acquisition was reduced by 80%.

find out more

Training & Learning

GMP Academy Upcoming Webinars  

 Learn the benefits of App Inventory in your programmatic campaigns | Thursday May 21st @10am GMT

AMA (ask me anything) Session with SA360 Product Managers | hursday May 21st @5pm GMT

#2 Episode - Ask Me Anything wit PMs on DV360 | Tuesday May 26th @10am GMT

Automate campaign creation using SA360 Inventory Management | Thursday May 28th @10am GMT

The Changing Digital Ads Ecosystem | Thursday June 4th @10am GMT

Register: On Air Series >>

Learn from home videos   

Best in Class Strategy for an Omnichannel Business

Learn about impactful Google Marketing Platform Features & Strategies for an Omnichannel business to set you up for success. Watch Now!

Google Analytics 360 BigQuery export under the hood  

learn about GA360's raw data export, how to set it up and leverage it for business use cases. Watch Now!  

Manage budgets better with Forecasting tools in Search Ads 360  

Learn how our forecasting and Scenario Planning tools make budget management easier and timely. Watch Now! 

Profit, Life-Time Value and Bidding in Search Ads 360

Learn in more detail the different approaches that Search Ads 360 offers you to optimise towards Profit and Life Time Value. Watch Now!  

Campaign setup & Bidding Automation in Display & Video 360

Learn about easy ways to set up campaigns in Bulk and how to use bidding automation in Display & Video 360 to improve campaign performance and save time on campaign management. Watch Now!

Improve efficiency with Structured Data Files (SDF)

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows. Watch Now!

Tutorials

DDA Implementation (Automatic & Personalized)  

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360. Watch Now!

Advanced Analysis feature in Google Analytics 360  

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!  

Performance & Pacing Optimizations at Scale in Display & Video 360  

Discover top tips to help you manage your DV360 buys for performance, pacing and brand safety at scale as well as navigate through creative approvals and activate helpful automated alerts while operating in a resource-constrained, low-bandwidth environment. Watch Now!.  

Setting up a TrueView for Action in Display & Video 360  

Learn about campaign setup, best practices, and other helpful tips in running your TrueView for Action campaign in Display & Video 360 here.  

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

 Welcome to the June 3rd Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

 1. Pre-defined search queries in App + Web properties

2. Search Ads 360 now supports Microsoft Advertising parallel tracking

3. Updating the TrueView name to YouTube in Display & Video 360

4. New pre-bid invalid traffic metric coming soon to offline reporting

5. Keyword targeting exclusions coming soon to TrueView line items

You can find details in the product sections below for DV360, SA360 and GA360.

 

Feature of the Week

Rising retail categories: What people are searching on Google right now

Use this new interactive tool to see fast-rising retail categories in Google Search, the locations where they’re growing, and the queries associated with them.

Read the full article here! 

Industry Perspective

Building a 'new normal': How to help your business embrace change

As we enter another month of the pandemic, many of us are wondering when things will get back to normal. But maybe going back isn’t the only option instead, Matt Rivard, Google’s Head of Strategy and Product Acceleration asks: “What do we want the new normal to look like?”

Find out more


 

Display and Video

 

Product Updates

Updating the TrueView name to YouTube in Display & Video 360

To better reflect the variety of YouTube inventory available through Display & Video 360, we’re updating the TrueView name to YouTube throughout the platform.

Starting on June 15, you’ll see updates across Display & Video 360 to support this change:

The TrueView line item will be renamed to the YouTube & partners line item. Several settings in your partner and advertiser will be renamed to match the YouTube & partners line item.

There are no workflow changes in Display & Video 360 as a result of this change, and all settings will continue to function as they do today. To enable consistent reporting and prepare your teams for these naming updates, we recommend that you prepare to take the following steps:

Familiarize yourself with the new language you’ll see in Display & Video 360. Update any reporting or dashboards, including third-party tools, that use TrueView metrics or dimensions.

More details!

Keyword targeting exclusions coming soon to TrueView line items

Keyword targeting will soon be available at the line item level for TrueView, allowing you to exclude individual keywords or negative keyword lists. You can also continue to use keyword targeting inclusions and exclusions at the ad group level for TrueView line items.

More details! 

New pre-bid invalid traffic metric coming soon to offline reporting

You’ll soon see a new metric in offline reporting, % Invalid Impressions (Pre-Bid), that will give you increased transparency into spam and invalid traffic. This metric matches the Pre-bid spam data card available in your advertiser’s Brand control settings and the Quality view of your campaigns, but will allow for reporting beyond the 30-day window shown in that card.

More details!

Insights

Create a plan for a campaign

Pro-tip: Media consumption habits are changing. Display & Video 360's planning tool gives you an updated view of where your audience is shifting to reassess your media plans.

More details!

Search Ads 360

 

Product Updates

New! Search Ads 360 now supports Microsoft Advertising parallel tracking

You are now able to use the Migration Tool in order to become compatible for Microsoft Ads parallel tracking. Reminder to always run the migration tool before activating parallel tracking.

Resources

Get started with Microsoft Advertising Parallel Tracking  

About migrating Microsoft Advertising accounts to parallel tracking  

Budget Bid Strategies now support Auction Time Bidding

Is your goal is to maximise conversions or revenue within a given budget over a specific time frame? If your answer to this question is yes, then you can now leverage Auction Time Bidding for doing so even more effectively. 

More details 

analytics 360

 

Insights

Get insights and take action on changing customer behavior

With free measurement tools from Google, you can get insights into how your business and customer behavior is changing and take action to.

Read the full article

Case Study

Toyota Canada sees 6X boost in conversions using Google Marketing Platform and Google Cloud  

Using the 1st-party data from Analytics 360 as well as the native integration with BigQuery and DV360, Toyota was able to build a predictive model to identify likely converters and re-engage them. The new audiences identified by BigQuery outperformed Toyota Canada’s previous strategy to re-engage website visitors more than six times over. At the same time, their cost-per-acquisition was reduced by 80%.

find out more

Training & Learning

GMP Academy Upcoming Webinars  

 Learn the benefits of App Inventory in your programmatic campaigns | Thursday May 21st @10am GMT

AMA (ask me anything) Session with SA360 Product Managers | hursday May 21st @5pm GMT

#2 Episode - Ask Me Anything wit PMs on DV360 | Tuesday May 26th @10am GMT

Automate campaign creation using SA360 Inventory Management | Thursday May 28th @10am GMT

The Changing Digital Ads Ecosystem | Thursday June 4th @10am GMT

Register: On Air Series >>

Learn from home videos   

Best in Class Strategy for an Omnichannel Business

Learn about impactful Google Marketing Platform Features & Strategies for an Omnichannel business to set you up for success. Watch Now!

Google Analytics 360 BigQuery export under the hood  

learn about GA360's raw data export, how to set it up and leverage it for business use cases. Watch Now!  

Manage budgets better with Forecasting tools in Search Ads 360  

Learn how our forecasting and Scenario Planning tools make budget management easier and timely. Watch Now! 

Profit, Life-Time Value and Bidding in Search Ads 360

Learn in more detail the different approaches that Search Ads 360 offers you to optimise towards Profit and Life Time Value. Watch Now!  

Campaign setup & Bidding Automation in Display & Video 360

Learn about easy ways to set up campaigns in Bulk and how to use bidding automation in Display & Video 360 to improve campaign performance and save time on campaign management. Watch Now!

Improve efficiency with Structured Data Files (SDF)

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows. Watch Now!

Tutorials

DDA Implementation (Automatic & Personalized)  

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360. Watch Now!

Advanced Analysis feature in Google Analytics 360  

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!  

Performance & Pacing Optimizations at Scale in Display & Video 360  

Discover top tips to help you manage your DV360 buys for performance, pacing and brand safety at scale as well as navigate through creative approvals and activate helpful automated alerts while operating in a resource-constrained, low-bandwidth environment. Watch Now!.  

Setting up a TrueView for Action in Display & Video 360  

Learn about campaign setup, best practices, and other helpful tips in running your TrueView for Action campaign in Display & Video 360 here.  

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

 Welcome to the June 3rd Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

 1. Pre-defined search queries in App + Web properties

2. Search Ads 360 now supports Microsoft Advertising parallel tracking

3. Updating the TrueView name to YouTube in Display & Video 360

4. New pre-bid invalid traffic metric coming soon to offline reporting

5. Keyword targeting exclusions coming soon to TrueView line items

You can find details in the product sections below for DV360, SA360 and GA360.

 

Feature of the Week

Rising retail categories: What people are searching on Google right now

Use this new interactive tool to see fast-rising retail categories in Google Search, the locations where they’re growing, and the queries associated with them.

Read the full article here! 

Industry Perspective

Building a 'new normal': How to help your business embrace change

As we enter another month of the pandemic, many of us are wondering when things will get back to normal. But maybe going back isn’t the only option instead, Matt Rivard, Google’s Head of Strategy and Product Acceleration asks: “What do we want the new normal to look like?”

Find out more


 

Display and Video

 

Product Updates

Updating the TrueView name to YouTube in Display & Video 360

To better reflect the variety of YouTube inventory available through Display & Video 360, we’re updating the TrueView name to YouTube throughout the platform.

Starting on June 15, you’ll see updates across Display & Video 360 to support this change:

The TrueView line item will be renamed to the YouTube & partners line item. Several settings in your partner and advertiser will be renamed to match the YouTube & partners line item.

There are no workflow changes in Display & Video 360 as a result of this change, and all settings will continue to function as they do today. To enable consistent reporting and prepare your teams for these naming updates, we recommend that you prepare to take the following steps:

Familiarize yourself with the new language you’ll see in Display & Video 360. Update any reporting or dashboards, including third-party tools, that use TrueView metrics or dimensions.

More details!

Keyword targeting exclusions coming soon to TrueView line items

Keyword targeting will soon be available at the line item level for TrueView, allowing you to exclude individual keywords or negative keyword lists. You can also continue to use keyword targeting inclusions and exclusions at the ad group level for TrueView line items.

More details! 

New pre-bid invalid traffic metric coming soon to offline reporting

You’ll soon see a new metric in offline reporting, % Invalid Impressions (Pre-Bid), that will give you increased transparency into spam and invalid traffic. This metric matches the Pre-bid spam data card available in your advertiser’s Brand control settings and the Quality view of your campaigns, but will allow for reporting beyond the 30-day window shown in that card.

More details!

Insights

Create a plan for a campaign

Pro-tip: Media consumption habits are changing. Display & Video 360's planning tool gives you an updated view of where your audience is shifting to reassess your media plans.

More details!

Search Ads 360

 

Product Updates

New! Search Ads 360 now supports Microsoft Advertising parallel tracking

You are now able to use the Migration Tool in order to become compatible for Microsoft Ads parallel tracking. Reminder to always run the migration tool before activating parallel tracking.

Resources

Get started with Microsoft Advertising Parallel Tracking  

About migrating Microsoft Advertising accounts to parallel tracking  

Budget Bid Strategies now support Auction Time Bidding

Is your goal is to maximise conversions or revenue within a given budget over a specific time frame? If your answer to this question is yes, then you can now leverage Auction Time Bidding for doing so even more effectively. 

More details 

analytics 360

 

Insights

Get insights and take action on changing customer behavior

With free measurement tools from Google, you can get insights into how your business and customer behavior is changing and take action to.

Read the full article

Case Study

Toyota Canada sees 6X boost in conversions using Google Marketing Platform and Google Cloud  

Using the 1st-party data from Analytics 360 as well as the native integration with BigQuery and DV360, Toyota was able to build a predictive model to identify likely converters and re-engage them. The new audiences identified by BigQuery outperformed Toyota Canada’s previous strategy to re-engage website visitors more than six times over. At the same time, their cost-per-acquisition was reduced by 80%.

find out more

Training & Learning

GMP Academy Upcoming Webinars  

 Learn the benefits of App Inventory in your programmatic campaigns | Thursday May 21st @10am GMT

AMA (ask me anything) Session with SA360 Product Managers | hursday May 21st @5pm GMT

#2 Episode - Ask Me Anything wit PMs on DV360 | Tuesday May 26th @10am GMT

Automate campaign creation using SA360 Inventory Management | Thursday May 28th @10am GMT

The Changing Digital Ads Ecosystem | Thursday June 4th @10am GMT

Register: On Air Series >>

Learn from home videos   

Best in Class Strategy for an Omnichannel Business

Learn about impactful Google Marketing Platform Features & Strategies for an Omnichannel business to set you up for success. Watch Now!

Google Analytics 360 BigQuery export under the hood  

learn about GA360's raw data export, how to set it up and leverage it for business use cases. Watch Now!  

Manage budgets better with Forecasting tools in Search Ads 360  

Learn how our forecasting and Scenario Planning tools make budget management easier and timely. Watch Now! 

Profit, Life-Time Value and Bidding in Search Ads 360

Learn in more detail the different approaches that Search Ads 360 offers you to optimise towards Profit and Life Time Value. Watch Now!  

Campaign setup & Bidding Automation in Display & Video 360

Learn about easy ways to set up campaigns in Bulk and how to use bidding automation in Display & Video 360 to improve campaign performance and save time on campaign management. Watch Now!

Improve efficiency with Structured Data Files (SDF)

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows. Watch Now!

Tutorials

DDA Implementation (Automatic & Personalized)  

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360. Watch Now!

Advanced Analysis feature in Google Analytics 360  

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!  

Performance & Pacing Optimizations at Scale in Display & Video 360  

Discover top tips to help you manage your DV360 buys for performance, pacing and brand safety at scale as well as navigate through creative approvals and activate helpful automated alerts while operating in a resource-constrained, low-bandwidth environment. Watch Now!.  

Setting up a TrueView for Action in Display & Video 360  

Learn about campaign setup, best practices, and other helpful tips in running your TrueView for Action campaign in Display & Video 360 here.  

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the May 20th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.  

Newsletter must knows at a glance:

 1. Seasonality Adjustments can now be created for bid strategies with Auction Time Bidding enabled

2. Navigating your campaigns through COVID-19 with Search Ads 360

3. New optimization suggestion to improve pacing and performance with automated bid strategies coming soon to the Intelligence Panel

4. Troubleshooter will soon show more details about which frequency cap settings lead to lost impressions

5. Get insights and take action on changing customer behavior

You can find details in the product sections below for DV360, SA360 and GA360.

 

Feature of the Week

Reach your audience where they are now with Display & Video 360

Media consumption habits are rapidly changing. Planning tools that are tightly connected to your media buying platform can help you reass...

Read the full article here! 

Consumer Insights

Consumer behaviours are changing: 3 ways first party data can help you stay on top

Read these three tips on how to use first party data to help better understand your audience, engage with your customers, and unearth insights to create better user experiences.

Get the insights!


 

Display and Video

 

Product Updates

New optimization suggestion to improve pacing and performance with automated bid strategies coming soon to the Intelligence Panel

The Intelligence Panel will soon show new optimization suggestions to enable automated bid strategies on eligible line items. The suggestions will recommend a default bidding strategy and show an indication of expected spend improvements.

More details!

Troubleshooter will soon show more details about which frequency cap settings lead to lost impressions

In order to help you troubleshoot and fix issues with your campaign, the Troubleshooter will soon show more details related to frequency cap settings. You’ll be able to click on the Frequency link and see which frequency cap in your campaign’s hierarchy is causing lost impressions. You’ll also be able to see impression loss attributed to no cookies on a bid request.  

More details! 

Pivot conversions by Floodlight activity in standard reports to analyze conversion data more easily

You’ll soon be able to pivot conversion metrics by Floodlight activity in standard reports. The Floodlight activities you select will appear as columns in the report, showing conversions specifically recorded by that activity. You’ll be able to see how various conversion points perform relative to each other without pulling separate reports filtered by Floodlight activity.

More details!

Improvements coming soon to the default filters in the Negotiations tab, including showing incoming offers from publishers

You’ll soon see improvements to the default filters in the Negotiations tab so you can quickly see deals that need your attention when you navigate to the tab. The changes include seeing incoming offers from publishers directly on the page rather than needing to apply a filter to make these visible.

Insights

Navigating your campaigns through COVID-19 with Display & Video 360

As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions.

More details!

Search Ads 360

 

Product Updates

Seasonality Adjustments can now be created for bid strategies with Auction Time Bidding enabled

We recommend that you create a seasonality adjustment event only if your sales or promotional event is longer than 6 hours and if you expect a significant change in conversion rate (more than ±30%).

More details

Insights

Navigating your campaigns through COVID-19 with Search Ads 360

As communities respond to COVID-19, we know that this time presents unique challenges for businesses. Below are some considerations as you evaluate your ads and adapt to dynamic market conditions.

More details!

analytics 360

 

Insights

Get insights and take action on changing customer behavior

With free measurement tools from Google, you can get insights into how your business and customer behavior is changing and take action to.

Read the full article

Case Study

Toyota Canada sees 6X boost in conversions using Google Marketing Platform and Google Cloud  

Using the 1st-party data from Analytics 360 as well as the native integration with BigQuery and DV360, Toyota was able to build a predictive model to identify likely converters and re-engage them. The new audiences identified by BigQuery outperformed Toyota Canada’s previous strategy to re-engage website visitors more than six times over. At the same time, their cost-per-acquisition was reduced by 80%.

find out more

Training & Learning

GMP Academy Upcoming Webinars  

 Learn the benefits of App Inventory in your programmatic campaigns | Thursday May 21st @10am GMT

AMA (ask me anything) Session with SA360 Product Managers | hursday May 21st @5pm GMT

#2 Episode - Ask Me Anything wit PMs on DV360 | Tuesday May 26th @10am GMT

Automate campaign creation using SA360 Inventory Management | Thursday May 28th @10am GMT

The Changing Digital Ads Ecosystem | Thursday June 4th @10am GMT

Register: On Air Series >>

Learn from home videos   

Best in Class Strategy for an Omnichannel Business

Learn about impactful Google Marketing Platform Features & Strategies for an Omnichannel business to set you up for success. Watch Now!

Google Analytics 360 BigQuery export under the hood  

learn about GA360's raw data export, how to set it up and leverage it for business use cases. Watch Now!  

Manage budgets better with Forecasting tools in Search Ads 360  

Learn how our forecasting and Scenario Planning tools make budget management easier and timely. Watch Now! 

Profit, Life-Time Value and Bidding in Search Ads 360

Learn in more detail the different approaches that Search Ads 360 offers you to optimise towards Profit and Life Time Value. Watch Now!  

Campaign setup & Bidding Automation in Display & Video 360

Learn about easy ways to set up campaigns in Bulk and how to use bidding automation in Display & Video 360 to improve campaign performance and save time on campaign management. Watch Now!

Improve efficiency with Structured Data Files (SDF)

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows. Watch Now!

Tutorials

DDA Implementation (Automatic & Personalized)  

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360. Watch Now!

Advanced Analysis feature in Google Analytics 360  

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!  

Performance & Pacing Optimizations at Scale in Display & Video 360  

Discover top tips to help you manage your DV360 buys for performance, pacing and brand safety at scale as well as navigate through creative approvals and activate helpful automated alerts while operating in a resource-constrained, low-bandwidth environment. Watch Now!.  

Setting up a TrueView for Action in Display & Video 360  

Learn about campaign setup, best practices, and other helpful tips in running your TrueView for Action campaign in Display & Video 360 here.  

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the May 6th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.  

Newsletter must knows at a glance:

 1. Pre-defined templates for creating custom insights in App + Web properties

2. Portfolio bid strategies and cross-environment conversions 

3. Wind Tre delivered a 6% increase in conversions & reduced CPA by 12% through SA360 auction-time Bidding

4. Increasing transparency through advertiser identity verification

5. Bulk upload for native video creatives launched

You can find details in the product sections below for DV360, SA360 and GA360.

 

Feature of the Week

It’s faster and easier to use Ads Data Hub

We’ve made improvements to Ads Data Hub that help you more quickly and easily run analysis and better understand the consumer journey, so you can tailor your marketing measurement to your unique business needs.  

Read the full article here! 

Consumer Insights

Search insights to help you understand consumers: The U.K. saw rises in 'quietest time to go shopping' and 'app free'

See how consumer search behaviour has shifted over the past month during the coronavirus pandemic, and learn how your business can stay helpful in a dynamic market.  

Get the insights!


 

Display and Video

 

Product Updates

Increasing transparency through advertiser identity verification

Advertisers will be required to complete a verification program in order to buy ads on our network. Advertisers will need to submit personal identification, business incorporation documents or other information that proves who they are and the country in which they operate. Beginning this summer, users will start to see disclosures that list this information about the advertiser behind the ads they see.

This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.  

More details!

Facebook Server to Server Measurement in Campaign Manager

We are launching a new server-to-server integration with Facebook that allows for impression tracking across nearly all Facebook inventory, including mobile app and inventory that uses Facebook custom audience targeting.

- Create a new impression tracking tag in CM, just like normal

- Traffic the tag to Facebook as part of the campaign setup

- Impression and click data will be available for reporting in CM Report Builder. Note the Measurement Source will say “Provided” for impression data.

- No changes are required for existing tags, which will continue to work uninterrupted

More details! 

Launched: Bulk upload for native video creatives

In order for you to upload native video creatives faster and with fewer manual inputs, there will soon be a new option in Creatives > New > Bulk upload for these assets. You’ll be able to upload individual native videos or a .csv file. There will also be an upload template similar to other bulk creative upload options.

More details!

DV360 Read/Write API officially launched

The Display & Video 360 API is now available to all customers, meaning that new API projects will not need to be whitelisted. The publicly available version is virtually identical in schema to v1beta, but please note the following differences when migrating:

- New API path is V1

- Auth scope should be updated

- sdfdownloadtask is now sdfdownloadtasks

- Published client libraries are provided for multiple languages

- v1beta is now deprecated and will not be formally supported; no additional features will be added

More details!

Search Ads 360

 

Product Updates

Portfolio bid strategies and cross-environment conversions

Beginning in June 2020, all portfolio bid strategies will be automatically updated to target cross-environment conversions. Previously, Search Ads 360 allowed portfolio bid strategies to not target cross-environment conversions. 

Follow this link to understand the benefits and potential action items!  

Case Study

Wind Tre delivered a 6% increase in conversions & reduced CPA by 12% through SA360 auction-time Bidding

By measuring the change in performance between their original Smart Bidding activity and the addition of using auction-time capabilities, Wind Tre was able to successfully reduce their cost per acquisition by 12% whilst additionally delivering a 6% increase in conversions from their activity.

More details!

analytics 360

 

Product Updates

Updated Google Ads linking flow

We have updated and improved the Google Ads linking workflow from App + Web properties. This new linking experience offers streamlined workflows to create, edit, or delete links, and provides a consistent and consolidated view across all existing Google Ads account links

Pre-defined templates for creating custom insights in App + Web properties

The new pre-defined templates for custom insights will help you set up up to five custom insights with one-click. Custom insights are used to monitor unexpected behavior of core business metrics.

More details here!

Training & Learning

GMP Academy Upcoming Webinars  

Profit, Life-Time Value and Bidding in Search Ads 360 | Thursday May 7th @10am GMT

GA360 & BigQuery - The Big Data Marketing Analytics | Thursday May 14th @10am GMT

Mythbusting Mobile App, DV360 Benefits to App inventory in DV360 | Thursday May 21st @10am GMT

Register: On Air Series >>

Learn from home videos   

Best in Class Strategy for an Omnichannel Business

Learn about impactful Google Marketing Platform Features & Strategies for an Omnichannel business to set you up for success. Watch Now!

Optimize your investment with Data Driven Attribution in GMP  

Learn how to make use of a variety of Google tools to tailor an attribution solution to your needs. Watch Now!  

Manage budgets better with Forecasting tools in Search Ads 360  

Learn how our forecasting and Scenario Planning tools make budget management easier and timely. Watch Now! 

"Ask Me Anything" on Display & Video 360 with Product Managers

Learn what is top of mind for Display & Video 360 users and hear the expert opinions on questions that matter to you. Watch Now!

Campaign setup & Bidding Automation in Display & Video 360

Learn about easy ways to set up campaigns in Bulk and how to use bidding automation in Display & Video 360 to improve campaign performance and save time on campaign management. Watch Now!

Improve efficiency with Structured Data Files (SDF)

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows. Watch Now!

Tutorials

Creation of budget management and budget bid strategy

In this video we will have a step by step implementation guide for budget management & budget bid strategy in Search Ads 360.

Watch Now!

Display & Video Practitioner Tutorial  

Discover top tips to help you manage your DV360 buys for performance, pacing and brand safety at scale as well as navigate through creative approvals and activate helpful automated alerts while operating in a resource-constrained, low-bandwidth environment. Watch Now!  

Setting up a TrueView for Action in Display & Video 360 

Learn about campaign setup, best practices, and other helpful tips in running your TrueView for Action campaign in Display & Video 360. Watch Now!

Get the most out of Display & Video 360 with Pro Tips

Learn to get the most out of DV360 with pro tips in the Help Center from our expert teams. With each tip you'll find tried and true recommendations for everything from campaign performance to faster workflows. DV360 pro tips can be found here.

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the April 22nd Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.  

Newsletter must knows at a glance:

 1. Portfolio bid strategies and campaign-level membership

2. Set target ROIs for ad groups

3. New user role for clients of agencies and partners coming soon

4. [App+Web] Games Reporting and Gaming Insights 

5. Ecommerce_purchase Events are now configurable as Conversions

You can find details in the product sections below for DV360, SA360 and GA360.

 

Case Study

The secret to omnichannel success? Give customers what they want

"Even I’m frightened of the modern shopper,” Mountford admits. “I’ve never seen such a radical change in the configuration of retail.” But while today’s fashion fans have an overwhelming amount of choice, Mountford believes the most important thing brands can do is stay relevant. “You need to stay a hero brand — or in our case, a ‘Shero’ brand."  

Read the full article here! 

Feature of the Week

Search insights to help you understand consumer needs in uncertain times – 6 April 2020 edition

Read the full article!


 

Display and Video

 

Product Updates

The Troubleshooter will soon show rejections related to targeting and creative vendor mismatches with inventory sources

 In order to help you troubleshoot and fix issues with your line items and deals, the Troubleshooter will soon show new rejections and reasons for the following:

  • Targeting and inventory sources: You’ll be able to click on the Targeting link in the Troubleshooter and dive into what targeting settings are causing mismatches between your line items and targeted inventory sources.
  • Creatives vendors and inventory sources: You’ll be able to click on the Creatives link in the Troubleshooter and dive into what creative vendor and/or pixels are being rejected by targeted inventory sources.

You’ll see these updates in the Troubleshooter for both deals and open-auction line items.

More details!

New user role for clients of agencies and partners coming soon

A new user role called “Partner client” is coming soon to Display & Video 360. This role allows agencies and partners to give their clients access to Display & Video 360 without exposing linked partners or advertisers, billable cost, revenue models, or platform fees. Partner client users can create, run, optimize, and report on campaigns without seeing this sensitive partner information. 

More details! 

Search Ads 360

 

Product Updates

Portfolio bid strategies and campaign-level membership

Campaign-level bid strategy membership provides the best performance, compatibility with all automated bidding features (including auction-time bidding), and simplified reporting. Beginning May 1, 2020, all existing portfolio bid strategies will be automatically updated (migrated) to use campaign-level membership, where feasible. Please follow the steps outlined in the Help Center to make relevant adjustments beforehand.

Learn more here!

Set target ROIs for ad groups

To give you more control of your Smart Bidding configuration, Search Ads 360 will offer Ad Group ROI targets. For any campaign that is a member of a portfolio bid strategy, you can optionally override the portfolio ROI target by setting an ad group ROI target.

Learn more here!

analytics 360

 

Product Updates

Ecommerce_purchase Events are now configurable as Conversions

If ecommerce_purchase is already a conversion in your property, it will remain a conversion (with the option to unmark it as one). New properties have the option to mark ecommerce_conversion as a conversion (similar to any other event)  

[App+Web] Games Reporting and Gaming Insights

Google Analytics is introducing a new reporting curriculum for game developers to help them understand their title’s performance across the entire user funnel (acquisition, retention, engagement, and monetization). This new set of reports is automatically made available in App + Web Properties to developers that have registered gaming app streams.

Learn more here!

Training & Learning

Learn from home videos  

Manage budgets better with Forecasting tools in Search Ads 360  

Learn how our forecasting and Scenario Planning tools make budget management easier and timely. Watch Now!  

Brand controls in Display & Video 360  

Learn about how to set your brand up for success in times of crisis with the best in class Brand controls in DV360. Watch Now!  

Optimize your investment with Data Driven Attribution in GMP  

Learn how to make use of a variety of Google tools to tailor an attribution solution to your needs. Watch Now!  

Offline Data Integration: Bridging the gap between online and offline  

Learn how to merge the online and offline worlds in order to (1) understand the impact of your online advertising on offline sales and (2) activate for bidding and audiences. Watch Now!  

Tutorials

Creation of budget management and budget bid strategy

In this video we will have a step by step implementation guide for budget management & budget bid strategy in Search Ads 360.

Watch Now!

Display & Video Practitioner Tutorial  

Discover top tips to help you manage your DV360 buys for performance, pacing and brand safety at scale as well as navigate through creative approvals and activate helpful automated alerts while operating in a resource-constrained, low-bandwidth environment. Watch Now!  

Setting up a TrueView for Action in Display & Video 360 

Learn about campaign setup, best practices, and other helpful tips in running your TrueView for Action campaign in Display & Video 360. Watch Now!

Get the most out of Display & Video 360 with Pro Tips

Learn to get the most out of DV360 with pro tips in the Help Center from our expert teams. With each tip you'll find tried and true recommendations for everything from campaign performance to faster workflows. DV360 pro tips can be found here.

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the April 8th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.  

Newsletter must knows at a glance:

 1. Display & Video 360 - NEW Auction Packages deal type

2. Display & Video V360 - Pro Guaranteed permissions changes

3. Budget Bid Strategies optimizing towards conversions can now leverage Auction Time Bidding

4. Analytics Intelligence Search History

5. Advanced edits in Analysis  

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 

 

General Update

Resources and insights to help you navigate uncertain times

The rapid spread of the coronavirus is dramatically affecting people and businesses around the world. In this unprecedented, dynamic moment, no one has all the answers. But through tools, strategic insights, and other resources, we are committed to helping you navigate through uncertainty.

More details!

Case Study

Understanding omnichannel behaviour helps Makro make smart optimisations

"Being able to see online and offline data in real time is definitely giving us the information we need in order to spend our media budget more efficiently"

Read the full article here! 


 

Display and Video

 

Product Updates

New Auction Packages deal type coming soon

A new Auction Packages deal type is coming soon to Display & Video 360 for bundles of open auction inventory that are available to all buyers. You’ll see a new filter for Auction Packages in Marketplace, and will be able to select these deals in your campaign, insertion order, and line item inventory source targeting. Multiple Google Curated Packages that used to be categorized as private auction deals will now be included in Auction Packages.

Changes coming soon to partner and advertiser permissions for Programmatic Guaranteed deals  

You’ll soon need to select what partners or advertisers will have write access to Programmatic Guaranteed deals from a new section on the deal configuration page. If you change the write access for an in-flight deal, its associated line item will stop serving and you’ll need to reconfigure the deal. If the deal is targeted by cross-campaign optimization (CCO) line items, the line items will stop serving and will need to be reconfigured.  

Search Ads 360

 

Product Updates

Budget Bid Strategies optimizing towards conversions can now leverage Auction Time Bidding

Auction-time bidding is a Google Ads Smart Bidding feature that analyzes several contextual signals at the time of the auction to set bids with the goal of targeting your ads. When using Budget Bid Strategies to optimize for conversions, you can now adjust the respective Budget Plan and activate Auction Time Bidding.

Learn more here!

analytics 360

 

Product Updates

Analytics Intelligence Search History

Analytics Intelligence Search History is stored for better personalization of Analytics search results. You can now see activity saved in your account by clicking Admin, and then in the Property column, clicking Analytics Intelligence Search History.

Users with Edit permission can delete any or all of the past search activity on a property.  

Advanced edits in Analysis  

The new “Edit in Analysis” functionality in the App + Web Analysis module allows for easier exploration of your Analysis reports without having to rebuild them.

If you need to make an edit or change to any Exploration report, for example, change to a different visualization, look at different segments of your users, or break data down by more dimensions, you can now click Edit in Analysis in the customization panel to recreate the same report.

Training & Learning

Google Marketing Platform Upcoming Livestreams 

Optimize your investment with Data Driven Attribution in GMP | Thursday April 9th @10am GMT

Manage budgets better with Forecasting tools in SA360 | Tuesday April 14th @10am GMT  

Campaign Automation in Display & Video 360 | Thursday April 30th @10am GMT 

Register: On Air Series »

Learn from home videos  

Offline Data Integration: Bridging the gap between online and offline  

Learn how to merge the online and offline worlds in order to (1) understand the impact of your online advertising on offline sales and (2) activate for bidding and audiences. Watch Now!

App + Web properties deep dive  

In this session we'll go over the tracking setup process and have a closer look at the reports that are available in the platform. Watch Now!  

Creation of budget management and budget bid strategy  

In this video we will have a step by step implementation guide for budget management & budget bid strategy in Search Ads 360. Watch Now!  

Audience Framework - See, Think, Do, Care

Discover how audience features in DV360 can assist with each step of your customers' online journey in your full funnel digital strategy through our See, Think , Do, Care approach to audience. Watch Now!

Tutorials

[NEW] Display & Video Practitioner Tutorial  

Discover top tips to help you manage your DV360 buys for performance, pacing and brand safety at scale as well as navigate through creative approvals and activate helpful automated alerts while operating in a resource-constrained, low-bandwidth environment. Watch Now!  

[NEW] Setting up a TrueView for Action in Display & Video 360 

Learn about campaign setup, best practices, and other helpful tips in running your TrueView for Action campaign in Display & Video 360. Watch Now!

Get the most out of Display & Video 360 with Pro Tips

Learn to get the most out of DV360 with pro tips in the Help Center from our expert teams. With each tip you'll find tried and true recommendations for everything from campaign performance to faster workflows. DV360 pro tips can be found here.

Automation: Creation of weighted conversions and formula columns

Thanks to this practical guide you will be able to review in detail how in Search Ads 360, a formula column applies spreadsheet-like functions to data from existing Search Ads 360 columns. Watch Now!

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the March 25th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.  

Newsletter must knows at a glance:

 1. The Combined tab will soon become the default view for your campaigns

2. Portfolio Bid Strategies and Cross-Environment Conversions

3. Cohort technique in Analysis

4. CTAs coming to Bumper and Non-Skip ads on YouTube

5. [Reminder] Changes to third-party measurement implementation for TrueView line items  

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 

 

General Update

Resources to help your small business manage through uncertainty 

As the COVID-19 outbreak continues, we know that this is a challenging time for many businesses. We’ve compiled a list of resources to help you stay connected to your customers and employees. Full details!

Case Study

Improved Frequency Management for Programmatic Guaranteed

Find out how we are improving frequency management for Programmatic Guaranteed deals in Display & Video 360. 

Read the full article here! 


 

Display and Video

 

Product Updates

The Combined tab will soon become the default view for your campaigns

The revamped Combined tab will soon become the default view for your campaigns, giving you a complete picture of campaign performance and structure. Highlights include:

View your campaign hierarchy in one place: The Combined tab features a hierarchical list of all of the insertion orders and line items in your campaign. You can also see creatives from the Summary view.

Refreshed look-and-feel and quicker workflows: You can expand all insertion orders with one click and quickly spot different items with new icons. You can easily filter by insertion order, view it in a new tab, or create a new line item in it. The data cards at the top of the page will update as you filter.

Enhanced filtering: The Combined tab features enhanced filters, including filtering by completed flight dates in addition to active and paused statuses, as well as by insertion orders and line items that have received more than a certain number of impressions.

Set a default view: You’ll see the same Performance, Pacing, Quality, and Optimization views from the Insertion Order and Line Item tabs. You can pin any view, including a custom view, so that it becomes your default view whenever you navigate to the Combined tab.

See real-time data with the Summary view: The updated Summary view features real-time performance data from the past hour so you can get a sense of directional campaign performance.

The separate Insertion Order and Line Item tabs will be deprecated in the coming weeks after the Combined tab becomes the default campaign view.

Click here for more details

Call-to-action overlays coming to bumper and non-skippable ads on YouTube

Call-to-action overlays, which are currently available for TrueView ads, will soon be available for bumper and non-skippable ads. You can set up a CTA to include an interactive element on your ad that drives clicks to your website.

Click here for more details!

[Reminder] Changes to third-party measurement implementation for TrueView line items

As previously announced, there are important upcoming changes to third-party measurement on YouTube. As part of these changes, a vendor client ID will be required as of March 15 for all third-party measurement on YouTube. The vendor client ID is a unique identifier for your Display & Video 360 advertiser provided by your third-party measurement company. You can request implementation for a vendor client ID for your Display & Video 360 advertiser by following the instruction on this form.

Click here for more details!

Streamlined experience for creating a new advertiser coming soon

You’ll soon see a streamlined experience for creating a new advertiser in Display & Video 360. In addition to a refreshed look-and-feel, you’ll see several updates that make it easier to set up an advertiser, including clearer groupings of related settings.

Click here for more details!

Simplified experience for linking accounts to a Display & Video 360 advertiser coming soon

The current tab under advertiser Settings called Google Marketing Platform Linked Accounts will be renamed soon to Linked Accounts. This tab will become a central location for you to manage advertiser-level accounting linking. The account links for Merchant Center, YouTube channels, and data management platforms will move to the renamed Linked Accounts tab, and the Other Linked Accounts tab will be removed.

Click here for more details!  

Search Ads 360

 

Product Updates

Portfolio Bid Strategies and Cross-Environment Conversions

Beginning in June 2020, all portfolio bid strategies will be automatically updated to target cross-environment conversions. Follow the link below to learn about best practices and other useful tips regarding the migration.

Learn more here!

analytics 360

 

Product Updates

Cohort technique in Analysis

The new Cohort technique in the Analysis module in App + Web properties allows for a more granular understanding of user behavior over time across different cohorts.

This technique allows for granular analyses of user behavior over time across different cohorts. It's now possible for users to answer questions like:

- Among the users acquired last week, how many purchased, and how long did it take to purchase after they were acquired? How is this behavior different from users acquired the previous week?

- Do users acquired during Black Friday week generate more revenue over time compared to users acquired in other weeks?

- Among users who made a purchase last week, how many purchased again after that, and how long after the first purchase? How does this behavior change over time?

Learn more 

Training & Learning

Google Marketing Platform Upcoming Livestreams 

Offline Data Integration: Bridging the gap between online and offline | Thursday March 26th @10am GMT

Brand controls in times of crisis | Tuesday April 7th @10am GMT

Optimize your investment with Data Driven Attribution in GMP | Thursday April 9th @10am GMT

Campaign Automation in Display & Video 360 | Thursday April 30th @10am GMT 

Register: On Air Series »

Learn from home videos  

Creation of budget management and budget bid strategy

In this video we will have a step by step implementation guide for budget management & budget bid strategy in Search Ads 360. Watch Now!

Automation: Creation of weighted conversions and formula columns

Thanks to this practical guide you will be able to review in detail how in Search Ads 360, a formula column applies spreadsheet-like functions to data from existing Search Ads 360 columns. Watch Now!

App + Web properties deep dive

In this session we'll go over the tracking setup process and have a closer look at the reports that are available in the platform. Watch Now!

Audience Builder in Google Analytics 360

Learn how to build your own audiences on your 1st party data with ease and how to share them across the GMP Advertising Platforms. Watch Now!

Audience Framework - See, Think, Do, Care

Discover how audience features in DV360 can assist with each step of your customers' online journey in your full funnel digital strategy through our See, Think , Do, Care approach to audience. Watch Now!

How to troubleshoot GDPR non-compliant creatives in DV360 and CM

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly. Watch Now!

Tutorials

Get the most out of Display & Video 360 with Pro Tips

Learn to get the most out of DV360 with pro tips in the Help Center from our expert teams. With each tip you'll find tried and true recommendations for everything from campaign performance to faster workflows. DV360 pro tips can be found here

 

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the March 11th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.  

Newsletter must knows at a glance:

1. Parallel Tracking for YouTube in DV360

2. Dynamic Floodlight Tags coming soon to DV360

3. [Feature Launch] Hotel Ads campaign traffic is supported in Classic GA

4. Portfolio bid strategies and cross-environment conversions

5. [Feature Launch] New Reporting View: Performance Funnel in Behavior Section 

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 

 

 Case Study

Sprint increases online conversions by 39% with Google Marketing Platform

Find out how using GA360 and switching from last-click to DDA helped network operator Sprint achieve a 39% increase in web conversions YoY and a 60% decrease in CPA for lower-funnel campaigns of their brand Boost Mobile.

Read the full article here!


 

Display and Video

 

Product Updates

Parallel Tracking for YouTube in DV360 (Launching 31/3)

As previously announced, on March 31, 2020 parallel tracking will come into effect for YouTube buys, including auction-based TrueView line items and YouTube Programmatic Guaranteed.

Parallel tracking helps load your landing page more quickly, which can reduce lost visits. That can lead to increased conversions, and improved ad performance. Parallel tracking sends customers directly from your ad to your landing page URL while click measurement happens in the background (without sending them to the click tracker URLs first).

We strongly recommend that you work with your third-party click measurement providers to make sure that they’re aware of this change. To ensure that users are redirected to the correct URL after clicking your ads, the final landing page defined in your click tracker and the landing page URL you set on an ad in Display & Video 360 need to be set to the same URL, including any tracking parameters.

Click here for more details

Dynamic Floodlight Tags coming soon to DV360

You’ll soon be able to use dynamic Floodlight tags in Display & Video 360. Dynamic tags let you insert HTML dynamically into your Floodlight tags, so you can automatically make changes to the tag’s code without needing to re-tag your website. For example, this tag type makes it easier to integrate code from third-party measurement services with Floodlight tags.

Update to Category Exclusions for TrueView Line Items

Starting in the next few weeks, you’ll only be able to use the content category settings available in category exclusions to exclude sensitive content for TrueView line items. There’s no change to the settings for digital content labels or other content types.

Click here for more details!

Reporting Metrics and Dimension Renaming

A number of Campaign Manager and Display & Video 360 reporting metrics and dimensions will be renamed.

Click here for more details! 

Search Ads 360

 

Product Updates

Campaign-level membership in bid strategies

Campaign-level bid strategy membership provides the best performance, compatibility with all automated bidding features (including auction-time bidding), and simplified reporting. It is recommended to complete the steps outlined in the help center until April 1st.

Learn more here!

Portfolio bid strategies and cross-environment conversions

To give advertisers the most complete view of performance and optimize most effectively towards the full value across all devices, biddable conversion sources will be required to include cross-environment conversions from April 1st onwards.

Learn more here!

analytics 360

 

Product Updates

[Feature Launch] Hotel Ads campaign traffic is supported in Classic GA

Hotel Ads campaign traffic is now supported in Google Analytics reporting. Note Google Ads auto-tagging must be enabled in order for Analytics to be able to report on Hotel Ads campaign information.

Read more about Hotel campaigns

[Feature Launch] New Reporting View: Performance Funnel in Behavior Section

We are launching two new Performance “cards” in the App + Web default reporting view. These will help advertisers to answer the below questions:

 Is my campaign generating the traffic I want? Does content on this page need to be improved?

- Metrics: Conversions, Interaction with a Specific Event

 How are my different paid media channels performing against each other?

- This includes Google, and non-Google campaigns.

- Metrics: Best/Worst Performing Campaigns, Best/Worst Performing Audiences, Cost/Conversions across all Campaigns

Training & Learning

Google Marketing Platform Upcoming Livestreams 

Campaign Automation in Display & Video 360 | Thursday March 12th @10am GMT

Enabling Growth in an Omni-channel world with Search Ads 360 | Thursday March 5th @10am GMT

Offline Data Integration: Bridging the gap between online and offline | Thursday March 26th @10am GMT 

Register: On Air Series »

Recordings of Past Livestreams  

Audiences - See, Think, Do, Care:  Discover how audience features in DV360 can assist with each step of your customers' online journey in your full funnel digital strategy through our See, Think , Do, Care approach to audience. Watch Now!

Setting up for success: Google Marketing Platform: Learn about how having a meaningful measurement framework & a fully integrated & connected tech stack can help you understand your customers better & lead to exponential business growth! Watch Now!

Auction-Time Bidding: The latest novelties and updates: Review the latest developments on Auction Time bidding such as advertiser level warm up, default conversion goal, ROI for Ad Groups and more! Watch Now!

Tutorials

[NEW] How to troubleshoot GDPR non-compliant creatives in DV360 and CM

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly. Watch Now!

Conversion Probability & Session Quality Report

Leverage the power of Machine Learning in Google Analytics 360 with enhanced reports to showcase the likelihood of your browsers converting to customers. Watch Now!

Connect Data Studio to Search Ads 360

This video shows you how to connect, transform, visualize and share your Search Ads 360 data effectively using Data Studio. Watch Now!

[NEW] Get the most out of Display & Video 360 with Pro Tips

Learn to get the most out of DV360 with pro tips in the Help Center from our expert teams. With each tip you'll find tried and true recommendations for everything from campaign performance to faster workflows. DV360 pro tips can be found here

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the February 26th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1. YouTube: 3P Measurement Timelines

2. DV360: Combination Audiences can now use AND statements 

3. DV360: Sensitive Category Deprecation 

4. Migrate for Microsoft Ads Parallel Tracking

5. Paths to a selected event (backward pathing)

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

Upcoming Deadlines to Maintain 3P Measurement on YouTube

As announced in October 2019, over the last year, Google has been working with key measurement companies including Nielsen, Comscore, Oracle Moat, DoubleVerify, Dynata, Kantar and Integral Ad Science to migrate their services to Ads Data Hub in 2020. Once migration is complete, all measurement vendors will use Ads Data Hub for reporting on YouTube campaigns and pixels will no longer serve on the YouTube platform.    

After careful coordination and consideration with our measurement partners, we are pleased to share the following timeline for Ads Data Hub migration and pixel deprecation on YouTube: 

1.  March 15 - Deadline to enable Ads Data Hub for all new third-party measured campaigns and requests going forward (Start now!). Third-party measurement partners should have shared instructions to enable campaigns for measurement via Ads Data Hub. This communication should have also included a Vendor Client ID, which Google requires for ADH enablement. If you were provided with a Reporting ID, please remember to include in your enablement request as well.

2. May 15 - Google will no longer accept third-party pixels for new campaigns and requests. We recommend enabling Ads Data Hub for all third-party measured campaigns before the May 15 deadline to avoid reporting issues.

3. June 1 - Campaigns must be enabled for Ads Data Hub to receive third-party measurement. Any campaign not enabled for ADH risks losing third-party measurement after this date.

SDF Deprecation Notice - Possible Action Required

On February 28, 2020, we will be launching Structured Data Files version 5.1 in Display & Video 360, which includes support for:

1. Inventory Source (Deal) Group Targeting

2. Custom Bidding

3. Outcome Based Buying

4. TrueView Popular Content

As shared in August, when v5.1 is launched, the following deprecated SDF versions will be sunset: 3.1, 4.0, 4.1, 4.2. After February 28, we will continue to support v5.0 and v5.1 - all advertiser and partners currently set to other versions will automatically be updated to v5.0 as default. Please upgrade to a newer version to avoid disruption at the end of the month.

Click here for more details!  

Sensitive Subjects Exclusion Deprecation

In the near future, you won’t be able to use sensitive content categories to exclude content for Video campaigns. Use inventory types instead for Video campaign content exclusions. Note that by default, your account will be opted in to the Standard inventory type. You can select from the following 3 inventory types:

Expanded inventory 

This option lets you show ads on all videos on YouTube and Google video partners that meet our standards for monetization. This option may be an appropriate choice for brands that want maximum access to the full breadth of videos eligible for ads.   

Standard inventory (recommended)

All Google Ads accounts are opted in to this inventory type by default. This option lets you show ads across a wide range of content that’s appropriate for most brands, such as popular music videos, documentaries, and movie trailers. 

Limited inventory  

This option lets you show ads on a reduced range of content that’s appropriate for brands with particularly strict guidelines around inappropriate language and sexual suggestiveness – above and beyond what our advertiser-friendly content guidelines address. 

Click here for more details!  

Billing Support via Real Time Chat

We are pleased to announce that you can now submit your billing queries for GMP (DV360, CM, SA360, GA360) directly to our Billing Support via Real Time Chat through this Help Centre Form, or via Email through this Help Centre Form.

What can the GMP Billing team help with?

1. Billing Setting Changes, including Bill-to Address or email contact updates

2. Payments Profile changes (where possible within local VAT regulations)

3. Providing Invoice copies

4. Processing Credit Memos & Rebills (with Sales Team Approval)

5. Currency changes (where supported by contracts)

6. Questions and consultations on billing setups and invoicing options  

Click here for more details!   

Ability to use AND for Combination Audiences

You’ll soon see updates to the combined audience creation and audience targeting workflows that will provide increased flexibility in the audience combinations you can create and target:

1. Combined audience creation: You’ll soon see increased flexibility in the data that can be used to create a combined audience. This includes the ability to “AND” together Google audiences with first-party audiences. Currently, these different audience types can only be “OR’d” together in a combined audience.

2. Refreshed audience targeting: Audience targeting at the insertion order and line item level is getting a refreshed look and feel.

Click here for more details!

Search Ads 360

 

Product Updates

Use adaptive remarketing lists in combination with Auction Time Bidding!

Adaptive remarketing lists work extremely well in combination with Auction Time Bidding. Adaptive settings automatically add relevant remarketing targets to your campaigns and/or ad groups and thereby enable Auction Time Bidding to leverage these as signals in real time.

Learn more here!

Migrate for Microsoft Ads Parallel Tracking

You are now able to use the Migration Tool within SA360 in order to become compatible for Microsoft Ads parallel tracking. Always run the migration tool before activating parallel tracking.

Learn more here!

analytics 360

 

Product Updates

Paths to a selected event (backward pathing)

New functionality within Path Analysis (in the Analysis module) in App + Web properties lets you select a desired event or page and explore how your users got to it. 

You can select an event, like a purchase or conversion, and analyze the different paths your users take to reach that event and use that insight to improve the user experience.  

For example, you may determine unexpected paths to purchase outside your intended purchase funnel, uncovering user behavior that will help you streamline your site.   

Or, you can select an event you want to avoid, like an app uninstall, and see the sequence of events that preceded that action so you can optimize the user experience and reduce uninstalls.   

Click here for more details!

Training & Learning

Google Marketing Platform Upcoming Livestreams 

Setting up for success: GMP Architecture | Thursday February 27th @10am GMT 

Enabling Growth in an Omni-channel world with Search Ads 360 | Thursday March 5th @10am GMT  

Automation in Display & Video 360 | Thursday March 12th @10am GMT   

Register: On Air Series »

Recordings of Past Livestreams  

Audiences - See, Think, Do, Care:  Discover how audience features in DV360 can assist with each step of your customers' online journey in your full funnel digital strategy through our See, Think , Do, Care approach to audience. Watch Now!

Introduction to Data Capture in Google Marketing Platform: Learn about the basics of Digital Maturity, to then focus on its foundations: capturing data. We’ll do a top-level assessment of the Data Capture project which will be accompanied by a set of “feature deep-dive” practical videos. Watch Now!

Auction-Time Bidding: The latest novelties and updates: Review the latest developments on Auction Time bidding such as advertiser level warm up, default conversion goal, ROI for Ad Groups and more! Watch Now!

Tutorials

Advanced Analysis feature in Google Analytics 360: Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports. Watch Now!

How to download and upload SDF: Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows. Watch Now!

Creation of budget management and budget bid strategy:  In this video we will have a step by step implementation guide for budget management & budget bid strategy in Search Ads 360. Watch Now!

Get the most out of Display & Video 360 with Pro Tips:  Learn to get the most out of DV360 with pro tips in the Help Center from our expert teams. With each tip you'll find tried and true recommendations for everything from campaign performance to faster workflows. DV360 pro tips can be found here.

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the February 12th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1. DV360 - Programmatic Guaranteed Freq Management and savings report

2. CM - FB Server to Server integration

3. DV360 - Automatic deals deprecation

4. Planning - Reach forecast for GMail

5. Intelligence Panel - Simplified creative reject alerts

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

Facebook Server to Server integration with Campaign Manager

In early February 2020, we are launching a new server-to-server integration with Facebook that allows for impression tracking across all Facebook inventory, including mobile app and inventory that uses Facebook custom audience targeting. This represents a significant increase in the amount of Facebook inventory for which advertisers will be able to record impressions.  

Note that this integration does not change Facebook’s policy regarding which advertisers are permitted to use CM tracking in general. Facebook only allows their “managed” advertisers to use this functionality.     

Programmatic Guaranteed Frequency Management and the insights of Impressions Saved reports 

Programmatic Guaranteed (PG) deals have the ability to pass on impressions once the campaign frequency cap has been met. Display & Video 360 prioritizes on meeting the spend amount set in the deal terms, then optimizes to the frequency cap (set on the campaign-level) based on the publisher inventory that’s available.  

The Frequency Management widget can be found on the deal overview page and shows the following: 

1. Programmatic Guaranteed impressions passed due to frequency: Total number of impressions passed for this Programmatic Guaranteed deal due to campaign frequency capping.

2. Programmatic Guaranteed savings re-invested due to frequency: The media cost savings (in the advertiser’s currency) for this Programmatic Guaranteed deal due to campaign frequency capping. This is calculated by multiplying the impressions saved by the rate.

Click here for more details!  

Display & Video 360 will soon begin to auto-archive unused inventory sources

To make it easier to manage your active deals from the My Inventory tab, inventory sources that were created at least a year ago and have had no spend or activity will be automatically archived. There will be a bulk cleanup over the next few weeks of inventory sources that meet this criteria, and going forward these inventory sources will be automatically archived. You’ll see alerts that show which deals, deal groups, and line items are targeting the inventory sources that will be archived. You’ll be able to unarchive these inventory sources at any time using the status filters from the My Inventory tab.

Click here for more details!  

Automatic deals to be deprecated soon

In order to simplify your deal management and streamline settings, the ability to set an inventory source as an automatic deal is being deprecated soon from Display & Video 360. You’ll no longer see this option on inventory sources throughout the platform.

Existing automatic deals that are targeted by a line item will be added to a new system-generated deal group. That deal group will then be targeted by the same line item as the automatic deal, so all of your inventory source targeting settings will be maintained.   

Click here for more details!   

Reach forecasting will soon be available for Gmail line items

Line item reach forecasting will soon be available when you’re creating a new Gmail line item. You’ll be able to see estimates of available impressions based on your line item settings, allowing you to see how your line item could perform based on your selected targeting settings and prevent potential underspend.

Click here for more details!

Target first-party Floodlight remarketing lists on Gmail 

You’ll soon be able to reach first-party audiences through Gmail line items by targeting remarketing lists created from Campaign Manager-synced Floodlight activities. 

Click here for more details! 

Better understand how settings are inherited throughout Display & Video 360 with new messaging 

You’ll soon see new informational text throughout Display & Video 360 that clarifies how settings are inherited and impact serving. For example, you’ll see a message at partner-level targeting that clarifies what options will become the default for new insertion orders versus what options will impact existing insertion orders. 

Click here for more details! 

Simplified creative rejection alerts coming soon to the Intelligence Panel 

Going forward, the Intelligence Panel will show only one alert per rejected creative, regardless of how many line items the creative is assigned to. Currently, the Intelligence Panel shows an alert for each line item the rejected creative was assigned to, making it difficult to parse through the alerts and troubleshoot the creative rejection. 

Click here for more details! 

Training & Learning

 Display & Video 360 Upcoming Livestreams

Audiences - See Think Do Care - February 20th @10am [UK time]    

Discover how audience features in DV360 can assist with each step of your customers' online journey in your full funnel digital strategy through our See, Think , Do, Care approach to audience.

Register: On Air Series »  

Recordings of Past Livestreams  

Unlock the power of Campaign Manager   

Campaign Manager is Google's ad management and ad serving solution. Watch this video to learn all the fundamentals, from trafficking and reporting to floodlights and attribution, and how to get the most out of this platform.

Watch Now!

On Demand Demos

How to download and upload SDF

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.

How to use the creative module

DV360's Creative Module will allow you to create high impact and data driven creatives. Discover how easy is to set it up in the platform and take your creative strategy to the next level.

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Ad Group level ROI target override

You can now set ad group CPA and ROAS targets for Google Ads ad groups within intraday and auction-time portfolios.

Learn more here!

Google Ads Data Import

Allows SA360 customers to make bid strategy decisions on the combination of Floodlight conversions and these AW specific incremental measurement touchpoints - this release specifically allows for the ability to select Google Ads Data Import tags in a SA360 Bid Strategy.

Learn more here!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Auction-Time Bidding: The latest novelties and updates - February 13th @10am [UK time]  

Join us to review the latest developments on Auction Time bidding such as advertiser level warm up, default conversion goal, ROI for Ad Groups and more!   

Register: On Air Series >>

Recordings of Past Livestreams

Developing digital maturity with Search Ads 360 

Watch the final Search Ads 360 session of the year and learn how the GMP On Air Series will help you with your 2020 planning.

Watch Now!  

On Demand Demos

Creation of budget management and budget bid strategy 

In this video we will have a step by step implementation guide for budget management & budget bid strategy in Search Ads 360.

Connect Data Studio to Search Ads 360 

This video shows you how to connect, transform, visualize and share your Search Ads 360 data effectively using Data Studio. In under 12 minutes we cover how to create a data source, manage viewer rights, use and modify a report template and create conditional custom fields.

Watch Now! 


 

analytics 360

 

Training & Learning

Google Analytics 360 Upcoming Livestreams

Setting up for success: GMP Architecture - February 27th @10am [UK time]  

Register: On Air Series >>

Recordings of Past Livestreams

Introduction to Data Capture in Google Marketing Platform 

Data Capture drives analysis maturity through ensuring a robust tagging system that allows the client to capture data across a variety of sources in order to empower machine learning algorithms, activate advanced audience strategies in a privacy-first world and gain valuable insights.

Watch Now! 

On Demand Demos

Advanced Analysis feature in Google Analytics 360 

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports.

Watch on-demand! 

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

2019 GMP Newsletter

GMP logo

Welcome to the January 30th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1. Chrome Privacy Update

2. Display & Video 360 - reporting default date range now 7 days

3. Web Conversions Export for App + Web properties

4. Upgraded Min/Max Bid Constraints (Auction-Time Bidding)

5. Set target ROIs for ad groups

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

Chrome Privacy Update

We wanted to ensure you saw the recent blog post from Chrome on their privacy vision. This update builds upon the previously posted vision; it says that new, privacy-preserving mechanisms can sustain a healthy, ad-supported web and can eventually render third party cookies obsolete. The post indicates Chrome’s intention for this development to occur within two years. Chrome will continue to support and improve the privacy and security of third-party cookies until key use-cases for advertisers and publishers are supported with the new technologies. There are no current plans for Chrome to stop supporting 1P cookies.

While there is no near term action required nor changes to existing ad products, we want to make sure you have a good understanding of how Chrome thinks the web could evolve, in ways that preserve user privacy but continue to enable key marketing use cases. If you’d like to get more involved in the industry standards process, you can encourage your technical team and the technology providers you work with (e.g. digital marketing partners) to take a look at the proposals that the web standards community is producing. You can propose new use cases or provide feedback to the Web Standard Community via public the email group.  

In the meantime, we also want to remind you of the previously announced requirement for 3P cookies to be labeled Chrome will begin rolling out this requirement in February. Please reconfirm with your own technical team and technology providers that any 3P cookies will be updated -- it’s important that they also assess non-ads use cases like logins, shopping carts.     

Click here for more details!  

Template selection for Offline Reports will move from New Report menu to Report Configuration page

When you’re creating a new offline report today, you need to select a report type and template from the New report menu button. Going forward, you’ll select a report type from the New report menu button, and can select a template on the report configuration page.

Click here for more details!  

Updates coming soon to the History tab to show more data and include TrueView line items 

The History tab currently shows data for the last 30 days by default. Going forward, it will show the most recent edit and data for 30 days preceding the edit. The History tab will also be available for TrueView line items. 

Click here for more details!   

Default date range updated to “Last 7 days” in reporting  

Previously, new offline reports used "Last 30 days" as the default date range. Now, the new default is "Last 7 days,” allowing reports to run more quickly. You can still update the date range for each new report as needed.

Click here for more details!

Training & Learning

 Display & Video 360 Upcoming Livestreams

Audiences - See Think Do Care - February 20th @10am [UK time]    

Discover how audience features in DV360 can assist with each step of your customers' online journey in your full funnel digital strategy through our See, Think , Do, Care approach to audience.

Register: On Air Series »  

Recordings of Past Livestreams  

Unlock the power of Campaign Manager   

Campaign Manager is Google's ad management and ad serving solution. Watch this video to learn all the fundamentals, from trafficking and reporting to floodlights and attribution, and how to get the most out of this platform.

Watch Now!

On Demand Demos

How to download and upload SDF

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.

How to use the creative module

DV360's Creative Module will allow you to create high impact and data driven creatives. Discover how easy is to set it up in the platform and take your creative strategy to the next level.

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Upgraded Min/Max Bid Constraints (Auction-Time Bidding)

Auction-time Min/Max bid constraints will be available through a second set of bid constraints for auction-time bidding specifically, while UI experience for intraday min/max bid constraints will remain the same. Min/max bids for auction-time bidding can be set at the bid strategy level, through the bid strategy creation/editing flow.

Learn more here!

Set target ROIs for ad groups

To give you more control of your Smart Bidding configuration, Search Ads 360 will offer Ad Group ROI targets. For any campaign that is a member of a portfolio bid strategy, you can optionally override the portfolio ROI target by setting an ad group ROI target.

Learn more here!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Auction-Time Bidding: The latest novelties and updates - February 13th @10am [UK time]  

Register: On Air Series >>

Recordings of Past Livestreams

Developing digital maturity with Search Ads 360 

Watch the final Search Ads 360 session of the year and learn how the GMP On Air Series will help you with your 2020 planning.

Watch Now!  

On Demand Demos

Creation of budget management and budget bid strategy 

In this video we will have a step by step implementation guide for budget management & budget bid strategy in Search Ads 360.

Connect Data Studio to Search Ads 360 

This video shows you how to connect, transform, visualize and share your Search Ads 360 data effectively using Data Studio. In under 12 minutes we cover how to create a data source, manage viewer rights, use and modify a report template and create conditional custom fields.

Watch Now! 


 

analytics 360

 

Product Updates

Web Conversions Export for App + Web properties 

With this launch, web conversions can be exported from App + Web properties to Google Ads for bidding and reporting. Since the launch of App + Web properties in July, users could see conversions for both app and web in a single property, but could export only the app conversions to Google Ads. This launch therefore brings parity in actionability for both app and web conversions from App + Web properties within Google Ads. 

Link your App + Web property to Google Ads 

Training & Learning

Google Analytics 360 Upcoming Livestreams

Introduction to Data Capture in Google Marketing Platform - February 6th @10am [UK time] 

Data Capture drives analysis maturity through ensuring a robust tagging system that allows the client to capture data across a variety of sources in order to empower machine learning algorithms, activate advanced audience strategies in a privacy-first world and gain valuable insights.

Register: On Air Series >>

Recordings of Past Livestreams

App + Web properties deep dive 

Watch on demand the second session focused on App + Web properties. In this session we'll go over the tracking setup process and have a closer look at the reports that are available in the platform.

Watch Now! 

On Demand Demos

Advanced Analysis feature in Google Analytics 360 

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports.

Watch on-demand! 

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the December 11th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1. Self-service DMP linking coming to DV360

2. Multiple user roles coming to DV360

3. Leverage feed driven business data to manage your campaigns more effectively

4. New budget and pacing setup recommendations coming to DV360

5. New default date range coming for offline reports

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

Self-service data management platform (DMP) linking for audience management coming soon

You'll be able to allow a DMP to manage your audiences through a self-service linking option coming soon to Display & Video 360. Currently, this process requires whitelisting via Display & Video 360 support. You'll be able to add your DMP from the Google Marketing Platform Linked Accounts tab of your advertiser.   

Click here for more details!  

Multiple roles per user coming soon

In order to provide more flexibility in how you manage access to Display & Video 360, you'll soon be able to select multiple roles per user.

Currently, each user can only have one user role across all of the partners and advertisers they have access to. For example, if you have read & write access to partner 123, you’d need to have read & write access to every partner you have access to.

With this change, you'll be able to have a combination of user roles at the partner or advertiser level. For example, you could have read & write access to partner 123 and read-only access to partner 456.

There’s no update to current user access as a result of this change. You’ll be able to update access for new and existing users to use multiple roles from the User Management page.

Click here for more details!

New budget and pacing setup recommendations coming soon

In order to help avoid budget and pacing settings that mismatch or could lead to underspending, you'll soon see recommendations for these settings when you’re creating a new insertion order. The new recommendations include a default daily pacing amount and warnings if your daily budget doesn't add up to the total insertion order flight budget.

Click here for more details!  

New default date range for offline reports coming soon

New offline reports will soon use "Last 7 days" as a default date range instead of the current “Last 30 days” default so that new reports run faster. You'll still be able to update the date range for each new report as needed.

 

Using a Campaign Manager tracking ad will soon be optional for native site and app install creatives

Advertisers that use Campaign Manager for ad serving currently require adding a Campaign Manager tracking ad to native site and native app install creatives. The landing page for the creative is pulled from Campaign Manager and can’t be edited in Display & Video 360. These synced tracking ads will soon optional, so a landing page can be entered and edited directly in Display & Video 360. Once you’ve decided between using a Campaign Manager tracking ad or entering a landing page, this can’t be changed for the creative.

 

Click here for more details!  

 

Training & Learning

 Display & Video 360 Upcoming Livestreams

Enhanced Programmatic Guaranteed - December 17th @10am [UK time]   

Join us for this session on how to enhance your standard programmatic guaranteed buys with custom creative &/or first party audience lists. 

Register: On Air Series »  

Recordings of Past Livestreams  

Unlock the power of Campaign Manager   

Campaign Manager is Google's ad management and ad serving solution. Watch this video to learn all the fundamentals, from trafficking and reporting to floodlights and attribution, and how to get the most out of this platform.

Watch On-Demand!

On Demand Demos

How to download and upload SDF

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.

How to use the creative module

DV360's Creative Module will allow you to create high impact and data driven creatives. Discover how easy is to set it up in the platform and take your creative strategy to the next level.

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Leverage feed-driven Business Data to manage your campaigns more effectively!

Feed-driven business data combines information about products and services in a Google Merchant Center inventory account with business data that you've added to Search Ads 360. You can apply the combined data to your search campaigns for reporting insights and to automate campaign management. When you update your inventory feed, Search Ads 360 automatically updates the data you've applied to your campaigns. Some campaign management examples include adjusting bids, pausing entities and updating text parameters.

Learn more here!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Register: On Air Series >>

Recordings of Past Livestreams

Design your Search Ads 360 and Google Marketing Platform Architecture 

Have you ever wondered about the possibilities of data integration between Search Ads 360 and the rest of the GMP products? In this video we will discuss how data pipelines work and understand which are the key points to keep in mind while designing your Search Ads 360 architecture.

Watch it on demand!  

On Demand Demos

DDA Implementation (Automatic & Personalized) 

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360.  

Automation: Creation of weighted conversions and formula columns 

Thanks to this practical guide you will be able to review in detail how in Search Ads 360, a formula column applies spreadsheet-like functions to data from existing Search Ads 360 columns.

Watch it on demand! 


 

analytics 360

 

Training & Learning

Google Analytics 360 Upcoming Livestreams

Introduction to Tag Manager - December 12th @10am [UK time] 

Introducing the benefits of using a Tag Management solution. We will cover basic terminology within the platform and demonstrate how to easily navigate and use Google Marketing Platform, plus a brief intro into custom tagging, as well premium features. 

Register: On Air Series >>

Recordings of Past Livestreams

App + Web properties deep dive 

Watch on demand the second session focused on App + Web properties. In this session we'll go over the tracking setup process and have a closer look at the reports that are available in the platform.

Watch on-demand! 

On-demand Sessions

Google Analytics 360 & GMP Advertising Integration

Discover how to link your GMP Advertising Platforms to Google Analytics 360 and get an insight into all the benefits of this integration for your business. You will then have enriched 1st party data, enhanced audience targeting and cross channel attribution.

Conversion Probability & Session Quality Report

Leverage the power of Machine Learning in Google Analytics 360 with enhanced reports to showcase the likelihood of your browsers converting to customers.

Watch on-demand! 


 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the October 30th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1. Google Ads and Analytics link limit increased

2. Optimize budget allocation and spending based on Google Ads Conversions

3. YouTube 3rd Party Pixel Migration

4. Cookie Labelling Reminder

5. New User Role in DV360!

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

YouTube: 3rd Party Pixel Migration

Ad reporting and measurement is an important part of getting digital advertising right. Google invests a lot to help advertisers understand the value of running ads on services like YouTube. For the past several years, we’ve been taking action to limit the pixels we allow on YouTube while investing in a cloud-based measurement solution called Ads Data Hub that allows our advertisers to understand the effectiveness of their ads in a secure, privacy-safe environment. Over the last year, we've been working with key measurement companies including Nielsen, comScore, DoubleVerify, Dynata, Kantar and Integral Ad Science to migrate their services to Ads Data Hub. Once the migrations are complete early next year, we will stop allowing third-party pixels on YouTube.

Unlike pixel-based measurement, Ads Data Hub allows advertisers to understand how their advertising is performing across screens, including mobile apps, through aggregated insights from Google ad platforms, including YouTube, Google Ads and Display & Video 360. While there is still more work to be done, we think this change will be beneficial to consumers and advertisers. With the migration from pixels to Ads Data Hub, our third-party measurement partners will be able to provide YouTube advertisers with more comprehensive reporting and measurement, using technology that’s built to enhance user privacy.   

Click here for more details! 

Cookie Labelling Reminder

I would like to remind you about the need for your developers to evaluate cookies used on your site(s) and ensure that any necessary action is completed before Feb 2020. This is when Chrome will require cookies that need to be accessed across sites (e.g. third-party cookies) to be clearly labelled.

Chrome just published a reminder blogpost about this upcoming launch to ensure readiness.   

Things to keep in mind: 

  • Cookies that do not include the “SameSite=None” and “Secure” attributes will not be accessible across sites. This feature will go into effect with Chrome 80, which releases on Feb 4, 2020.  
  • Google will be updating the cookies that Google sets and accesses for our advertising products prior to the Feb 2020 deadline, so you don't need to take action on cookies set by Google. 
  • We recommend that you confirm with your own developers and other vendors that you work with that any cookies they set will be updated, if needed. 
  • Updating cookies now will allow for more time for testing and setting cookies that can continue to be accessed after this change. 

Have you had a chance to confirm that your developers have evaluated the cookies used on your site(s) and that you expect any updates necessary to be completed by Feb 2020?

Click here for more details!  

New user role coming soon for agencies and partners to give access to their clients

A new user role will be added soon that allows agencies and partners to give their clients access to Display & Video 360. Users with the new “Partner client” role will not be able to view details related to linked partners or advertisers, billable cost, or platform fees.

Click here for more details! 

The maximum reporting window for in-line stats is changing to 2 years

In order to align with the ranges available in Display & Video 360 reporting, the maximum reporting window for in-line stats is changing from the lifetime of an item to 2 years. When you’re looking at in-line stats for campaigns, insertion orders, line items, etc., the maximum time frame you’ll see in the date range for data is 2 years.

Click here for more details! 

Training & Learning

 Display & Video 360 Upcoming Livestreams

Digital Marketing Transformation - October 31st @10am [UK time] 

What are the most successful digital marketers doing in order to maximise their revenue and efficiencies? Between 2017-2019 Google partnered with BCG to find out through a global piece of research that has now been translated into a strategic framework for building tailored roadmaps with your clients. Tune in to find out more.

Register: On Air Series »  

Recordings of Past Livestreams  

Visualize data with Data Studio   

Learn how marketers and agencies can bring together all their data from different sources, build customised, visually appealing and real-time reports and share them with their entire organization.

Advanced Measurement in Display & Video 360   

Learn more about the DV360 measurement solutions and how to unlock the potential of your programmatic advertising. We will start reviewing the reporting capabilities within the platform and move on to see how you can automatize and visualise reporting with our more advanced tools.

Watch On-Demand!

On Demand Demos

How to set-up autobidding   

Learn about bidding automation in Display & Video 360 and how to improve campaign performance and save campaign management time thanks to our powerful machine learning algorithms.

How to use the creative module   

DV360's Creative Module will allow you to create high impact and data driven creatives. Discover how easy is to set it up in the platform and take your creative strategy to the next level.

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Default conversion goal is now available for advertisers using Auction Time Bidding

The default conversion goal is the primary conversion goal for a Search Ads 360 advertiser. Search Ads 360 automatically sets the default conversion goal at the advertiser level the first time that you enable auction-time bidding in a Search Ads 360 bid strategy.

The default conversion goal will automatically be applied to any new auction-time bid strategies that you create. However, you have the option to choose a different conversion goal for the new bid strategy if you want. If necessary, you can also change the default conversion goal for an advertiser.   

Click here for more details!

Optimize budget allocation and spending based on Google Ads Conversions

Budget Bid Strategies now allow advertisers to use Google Ads conversions as an input for Budget Based Bid Strategies. When choosing this option, Budget Bid Strategies will maximize the conversion volume within a given budget and time frame.

Please be aware that this excludes Google Ads conversion import.    

Learn more!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Digital Marketing Transformation - October 31st @10am [UK time] 

What are the most successful digital marketers doing in order to maximise their revenue and efficiencies? Between 2017-2019 Google partnered with BCG to find out through a global piece of research that has now been translated into a strategic framework for building tailored roadmaps with your clients. Tune in to find out more.

Register: On Air Series >>

Recordings of Past Livestreams

Power reporting with Data studio in SA360 

Come Learn with our experts on how to create, update, and experiment with Data studio reports across multiple engine accounts with a single configuration connector. Watch the on-demand video here.

Design your Search Ads 360 and Google Marketing Platform Architecture 

Have you ever wondered about the possibilities of data integration between Search Ads 360 and the rest of the GMP products? In this video we will discuss how data pipelines work and understand which are the key points to keep in mind while designing your Search Ads 360 architecture.

Watch it on demand!  

On Demand Demos

DDA Implementation (Automatic & Personalized) 

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360.  

Automation: Creation of weighted conversions and formula columns 

Thanks to this practical guide you will be able to review in detail how in Search Ads 360, a formula column applies spreadsheet-like functions to data from existing Search Ads 360 columns.

Watch it on demand! 


 

analytics 360

 

 

Product Updates

Google Ads and Analytics link limit increased 

The Google Ads link limit has been increased from 200 to 400 linked accounts per property for both Analytics Free and Analytics 360.

Click here for more details!

Case Studies 

How Google Analytics 360 helped improve Progressive’s mobile performance

'The Analytics 360 user interface lets us easily understand the consumer experience on apps. Both our IT and business organizations rely on these insights.'

Find out how the Google Marketing Platform helped Progressive pursue customer-centric strategies and substantially improve its mobile app experience.

Read the full article to learn more!

Training & Learning

Google Analytics 360 Upcoming Livestreams

Digital Marketing Transformation - October 31st @10am [UK time] 

What are the most successful digital marketers doing in order to maximise their revenue and efficiencies? Between 2017-2019 Google partnered with BCG to find out through a global piece of research that has now been translated into a strategic framework for building tailored roadmaps with your clients. Tune in to find out more.

Register: On Air Series >>

Recordings of Past Livestreams

Optimize360: Test And Personalize Your Site Messaging 

Engage your website visitors like never before. Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business.

Google Analytics for Firebase & App + Web 

Tune in to learn more about Google Analytics for Firebase and how it integrates into the newly announced App+Web properties.

Watch on-demand! 

On-demand Sessions

Audience Builder in Google Analytics 360 

Learn how to build your own audiences on your 1st party data with ease and how to share them across the GMP Advertising Platforms.

Advanced Analysis feature in Google Analytics 360 

Get an insight into our new enhanced reporting tool to learn how to analyze your users with ease and turn this into actionable insights through the creation of audiences and segments directly from the reports.  

Watch on-demand! 


 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the November 27th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1. SAS increases online bookings by 34% in partnership with Google

2. Update to Political Ad Targeting Policy

3. Share Floodlight groups across advertisers in a partner

4. Monthly spend bid strategies have been replaced by budget bid strategies

5. Attribution beta launched

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 

Case Study

Display forecasting in reach planning 

SAS - Scandinavian Airlines is the airline with the highest frequency of departures to, from and within Scandinavia. To remain competitive in a challenging industry, SAS had to focus on maximizing revenue and improving ROI. Google Marketing Platform and Cloud for Marketing provided them with a technology solution that allowed a unified ads and analytics approach across their 22 global markets. Working in partnership with Google via the Digital Transformation Programme, SAS estimate that they've reduced the time needed to create campaigns by 30%, and have seen a 34% increase in online bookings. 

For more details, click here! 


 

Display and Video

 

Product Updates

Update to Political Ad Targeting Policy

The election ads policy will be updated to reflect which targeting options may be used with election ads for verified advertisers. We’ll begin enforcing this change for election ads in the U.K. within a week, in the EU by the end of the year, and in the rest of the world (where advertiser verification is required to run election ads) starting on January 6, 2020.

On January 6, 2020, we’ll also update the personalized advertising policies under Platforms program policies to deprecate the country-specific United States policy, resulting in the global prohibition of political affiliation in personalized ads.   

Click here for more details!  

Share Floodlight groups across advertisers in a partner

You’ll soon be able to share Floodlight groups across multiple advertisers within a partner if you have partner-level access. You’ll see a few changes across Display & Video 360 to support this change:

- Floodlight groups management from your partner: You’ll be able to view and manage all of the Floodlight groups across advertisers in your partner from a new Floodlight Groups tab. Instead of going to each individual advertiser to manage Floodlight settings, you’ll be able to make changes in one place.

- Set Floodlight groups during advertiser creation: When you’re creating a new advertiser, you’ll see an option to select an existing Floodlight group for the advertiser. 

If you manage Floodlight for a Display & Video 360 advertiser through a linked Campaign Manager account, you’ll continue to use Campaign Manager to manage Floodlight.  

Click here for more details!

Performance chart coming soon to the History tab that show the impact of line item edits on spend and KPIs

A new performance chart is coming soon to the History tab that displays spend or other KPIs over time. You’ll be able to see how line item edits and optimizations have impacted campaign performance without needing to move to a new tab or create a report. If you’re troubleshooting spend issues, this chart can help you more easily identify the root cause.

Click here for more details!  

 

Training & Learning

 Display & Video 360 Upcoming Livestreams

Register: On Air Series »  

Recordings of Past Livestreams  

Unlock the power of Campaign Manager   

Campaign Manager is Google's ad management and ad serving solution. Watch this video to learn all the fundamentals, from trafficking and reporting to floodlights and attribution, and how to get the most out of this platform.

Visualize data with Data Studio

Learn how marketers and agencies can bring together all their data from different sources, build customised, visually appealing and real-time reports and share them with their entire organization.

Watch On-Demand!

On Demand Demos

How to download and upload SDF

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.

How to use the creative module

DV360's Creative Module will allow you to create high impact and data driven creatives. Discover how easy is to set it up in the platform and take your creative strategy to the next level.

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Monthly spend bid strategies have been replaced by budget bid strategies

Monthly spend bid strategies have been replaced by budget bid strategies, which can optimize monthly budgets for groups of campaigns. Because monthly spend bid strategies have been deprecated, any bid strategies that remain on monthly spend have been paused.

Click here for more details!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Register: On Air Series >>

Recordings of Past Livestreams

Get visitors to your landing page faster with Microsoft parallel tracking 

Parallel tracking is a technique some search engines use to enable landing pages to load more quickly while still allowing external tracking systems such as Search Ads 360 to measure clicks and conversions. In this video you will learn all about how you can get started with Microsoft Parallel Tracking.

Design your Search Ads 360 and Google Marketing Platform Architecture 

Have you ever wondered about the possibilities of data integration between Search Ads 360 and the rest of the GMP products? In this video we will discuss how data pipelines work and understand which are the key points to keep in mind while designing your Search Ads 360 architecture.

Watch it on demand!  

On Demand Demos

DDA Implementation (Automatic & Personalized) 

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360.  

Automation: Creation of weighted conversions and formula columns 

Thanks to this practical guide you will be able to review in detail how in Search Ads 360, a formula column applies spreadsheet-like functions to data from existing Search Ads 360 columns.

Watch it on demand! 


 

analytics 360

 

 

Product Updats

Attribution (Beta) launched

Now launched to 100% of Google Analytics users - Free and 360; Attribution in Google Analytics brings free, cross-channel data-driven attribution to all customers. Attribution projects allow users to accurately report conversion totals, de-duplicated across all digital channels for a consolidated, consistent view of GA-tracked digital performance across classic properties. 

Click here for more details!  

Web+App (Beta) feature expansion

We continuously improve Web+App Properties and their functionalities. This month we launched:

- Multiple Web Streams 

 - Web Conversion export to Google Ads

- Automated insights 

- Analysis reports

Detailed description of these features can be found in the release notes here!  

Click here for more details!  

Case Studies 

With Google Optimize 360, Transavia cuts mobile homepage bounce rate by 77%

"If we focus on validated ideas that bring relevance, then we avoid waste by only building things our customers really want or need."

Vanja Mlaco, Lead CRO, Transavia

Read the full article to learn more!

Training & Learning

Google Analytics 360 Upcoming Livestreams

Tag Manager - December 12th @10am [UK time] 

Register: On Air Series >>

Recordings of Past Livestreams

App + Web properties deep dive 

Watch on demand the second session focused on App + Web properties. In this session we'll go over the tracking setup process and have a closer look at the reports that are available in the platform.

Understanding Reports in Google Analytics 360 

Learn the main features and controls of an Analytics report. Discover the top reports that will change how you view your business: Insights from Google Analytics 360.

Watch on-demand! 

On-demand Sessions

Google Analytics 360 & GMP Advertising Integration

Discover how to link your GMP Advertising Platforms to Google Analytics 360 and get an insight into all the benefits of this integration for your business. You will then have enriched 1st party data, enhanced audience targeting and cross channel attribution.

Conversion Probability & Session Quality Report

Leverage the power of Machine Learning in Google Analytics 360 with enhanced reports to showcase the likelihood of your browsers converting to customers.

Watch on-demand! 


 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the November 13th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1. Using Budget Management just became a lot more time efficient! ns

2. Google video partners inventory now available with TrueView for action line items

3. Display forecasting in reach planning

4. App/URL targeting expansion for connected TV devices

5. With Google Optimize 360, Transavia cuts mobile homepage bounce rate by 77% 

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

Display forecasting in reach planning

Open auction display inventory is now supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. 

Click here for more details!  

Google video partners inventory now available with TrueView for action line items 

New TrueView for action line items automatically target Google video partners, expanding the available inventory for these line items.

Learn more! 

Target popular content with new placement targeting option for TrueView line items

You can now target popular content across YouTube and Google video partners with the new popular content option in placement targeting for TrueView ad groups.

Click here for more details!  

App/URL targeting expansion for connected TV devices

To ensure that you’re reaching top publishers across device types, Display & Video 360 will automatically target a publisher’s connected TV app when you target a given website. For example, if you target nytimes.com, Display & Video 360 will also target their connected TV app inventory. This targeting expansion matches the behavior for mobile apps.

Learn more! 

Case Studies

How to match engaging ads with the right audiences for high performance gains on DV360  

Learn how the Department of Culture and Tourism Abu Dhabi (DCT), Spark Foundry and Google piloted a dynamic display campaign with +5,400 creatives in the UK and Germany across 6 audience segments. 

Read the full article! 

Training & Learning

 Display & Video 360 Upcoming Livestreams

Unlock the power of Campaign Manager - November 19th @10am [UK time] 

Register: On Air Series »  

Recordings of Past Livestreams  

Digital Marketing Transformation

What are the most successful digital marketers doing in order to maximise their revenue and efficiencies? Between 2017-2019 Google partnered with BCG to find out through a global piece of research that has now been translated into a strategic framework for building tailored roadmaps with your clients. Tune in to find out more.

Visualize data with Data Studio

Learn how marketers and agencies can bring together all their data from different sources, build customised, visually appealing and real-time reports and share them with their entire organization.

Watch On-Demand!

On Demand Demos

How to download and upload SDF

Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.

How to use the creative module

DV360's Creative Module will allow you to create high impact and data driven creatives. Discover how easy is to set it up in the platform and take your creative strategy to the next level.

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Using Budget Management just became a lot more time efficient!

In Budget Management, you can now save time by creating or editing multiple budget plans at once. Note that the budget allocation table looks different than when you're creating or editing a single budget plan.

Click here for more details!

Case Studies

Nelly.com reduce admin costs and improve returns with Search Ads 360  

Nelly.com leveraged SA360 workflow automation features such as inventory management and thereby decreased administration time by 50% while simultaneously creating more relevant ads (CTR increased by 58%). 

Read the full article! 

 Training & Learning

Search Ads 360 Upcoming Livestreams

Get visitors to your landing page faster with Microsoft parallel tracking - November 14th @10am [UK time]  

Register: On Air Series >>

Recordings of Past Livestreams

Design your Search Ads 360 and Google Marketing Platform Architecture

Have you ever wondered about the possibilities of data integration between Search Ads 360 and the rest of the GMP products? In this video we will discuss how data pipelines work and understand which are the key points to keep in mind while designing your Search Ads 360 architecture.

Digital Marketing Transformation

What are the most successful digital marketers doing in order to maximise their revenue and efficiencies? Between 2017-2019 Google partnered with BCG to find out through a global piece of research that has now been translated into a strategic framework for building tailored roadmaps with your clients. Tune in to find out more.

Watch it on demand!  

On Demand Demos

DDA Implementation (Automatic & Personalized) 

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360.  

Automation: Creation of weighted conversions and formula columns 

Thanks to this practical guide you will be able to review in detail how in Search Ads 360, a formula column applies spreadsheet-like functions to data from existing Search Ads 360 columns.

Watch it on demand! 


 

analytics 360

 

 

Case Studies 

With Google Optimize 360, Transavia cuts mobile homepage bounce rate by 77%

"If we focus on validated ideas that bring relevance, then we avoid waste by only building things our customers really want or need."

Vanja Mlaco, Lead CRO, Transavia

Read the full article to learn more!

Training & Learning

Google Analytics 360 Upcoming Livestreams

App & Web Property Deep Dive - November 26th @10am [UK time] 

Register: On Air Series >>

Recordings of Past Livestreams

Understanding Reports in Google Analytics 360

Learn the main features and controls of an Analytics report. Discover the top reports that will change how you view your business: Insights from Google Analytics 360.

Optimize360: Test And Personalize Your Site Messaging

Engage your website visitors like never before. Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business.

Watch on-demand! 

On-demand Sessions

Google Analytics 360 & GMP Advertising Integration

Discover how to link your GMP Advertising Platforms to Google Analytics 360 and get an insight into all the benefits of this integration for your business. You will then have enriched 1st party data, enhanced audience targeting and cross channel attribution.

Conversion Probability & Session Quality Report

Leverage the power of Machine Learning in Google Analytics 360 with enhanced reports to showcase the likelihood of your browsers converting to customers.

Watch on-demand! 


 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the September 18th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1.GMP ON AIR Upcoming Livestreams: Save the Dates

2. Display & Video 360 Advertiser Spend Alert

3. GMP Integration Center Recommendations

4. Seasonality Adjustments for Search Ads 360 Smart Bidding

5. Increased Custom Parameter Limits - GA4F + AWP

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

[Launched] DV360 Advertiser Spend Alert

We are excited to let you know about our new Display and Video 360 Advertiser Spend Alert. This alert aims to create an awareness of potential accidental overspend by alerting users if an advertiser’s spend has exceeded their expected daily spend. Users will receive an alert via email, in-UI (at the Intelligence Panel), or both after spending exceeds the user-specified threshold from the previous day (12:00am to 11:59pm in the advertiser’s time zone).

Follow the guidelines below to enable the Advertiser Spend Alert

Step 1: At Advertiser page, click ‘Settings’ -> ‘Alert Configuration’.

Step 2: At ‘Exceeded spend threshold Alert’, under ‘Trigger Setting’, click ‘Edits’.

Step 3: At ‘Trigger settings for advertiser spend alert’ insert daily amount of money spend that will trigger an alert. To avoid triggering false alarms, we suggest it should be at least 3x the expected daily spend.

Step 4: Make sure you toggle the alert button to ‘On’ in order for the Alert to be displayed.

Step 5: If you wish to receive email notifications, under the User Management and Notification Setting, select ‘Notification Settings’, then select ‘Exceed spend threshold’. Once the advertiser configuration is turned on, you can follow the existing process to subscribe to the alert email for the desired advertisers.

Click here for more details!

[Launched] GMP Intergration Center Recommendations 

The Integration Center works as an advanced recommendation engine. The system understands if an Analytics account doesn’t have an Ads integration in place, and also makes recommendations which GA and Ads account should be linked.

As part of this launch, a streamlined user interface (below) has been designed to surface integrations that should be made between products in a simple to understand, user friendly interface.

DV360 Brand Lift Externalization Beta 

We have just launched a new, improved workflow beta for TrueView and Cross-Exchange Brand Lift Studies. This will allow customers to set up, monitor and report on brand lift studies directly in the Display & Video 360 interface.

This means by October 31st, we will be discontinuing Brand Lift 2.0 with internal setup in DV360.

- The Externalization Beta offers:

- Self-serve Brand Lift study set-up, monitoring and reporting

- Simplified Workflow: unified implementation process across Cross-Exchange Brand Lift and TrueView

- Cross-channel results comparison

- Continuous measurement on TrueView (Brand Lift 2.0)

- Maximize Lift bidding to increase consideration Lift

We strongly recommend you to register for the new Externalization beta by Oct. 31st to avoid any loss of functionality.

To sign up for the beta please reach out to your account manager.

Training & Learning

 Display & Video 360 Upcoming Livestreams

 

Advanced Measurement in Display & Video 360 - October 3rd @10am [UK time] 

Join us to learn more about the DV360 measurement solutions and how to unlock the potential of your programmatic advertising. We will start reviewing the reporting capabilities within the platform and move on to see how you can automatize and visualise reporting with our more advanced tools.

Register: On Air Series »  

On-demand Sessions

Personalise creative based on audience & contextual signals in real time with Data Driven Creatives in GMP 

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Improve efficiency with Structured Data Files (SDF)

Learn how SDFs can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.  

Bidding Automation in D&V360

Learn about bidding automation in D&V360 and how to improve campaign performance and save campaign management time thanks to our powerful machine learning algorithms. 

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Seasonality Adjustments for Search Ads 360 Smart Bidding

Seasonality adjustments can be used to tell Smart Bidding about expected changes in conversion rates for future events like promotions or sales.

Smart Bidding already handles most seasonal events, so use seasonality adjustments only if you expect major changes to conversion rates over short periods of time. 

Click here to understand when to use this feature!

Seasonality Adjustments for Search Ads 360 Auction Time Bidding

At this time, you can apply seasonality adjustments directly in Google Ads for campaigns in an auction time bid group, in Search Ads 360. This Google Ads feature is currently in Beta, contact your Account Manager for support.  

Learn more!

Case Studies

IPG Mediabrands boosts qualified website traffic for Le Petit Marseillais
 

Le Petit Marseillais is a leading brand in France for body wash and part of Johnson & Johnson. Before working with IPG Mediabrands, most of the generic keywords that led potential clients to the site only generated sessions of less than one minute. To boost the volume of qualified website visits and relevant traffic overall, IPG Mediabrands used Google Analytics metrics and used these in SA360’s bidding algorithms. This approach led to an increase of approximately 20% in sessions longer than two minutes, while also increasing the conversion rate by 27%.

Read full article here!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Holiday Playbook - September 26th @10.00am [UK time] 

The countdown to the Holiday Season 2019 has begun! Thanks to our latest Search Ads 360 new features we developed a new guideline for 2019! Search Ads 360 offers you the tools to maximise performance during the key retail period, save administrative hours through automated workflows, and leverage powerful reporting to uncover insights. Join us for this session so that you are fully prepared ahead of the holiday period across all your Search Marketing efforts.

Register: On Air Series >>

On-demand Sessions

Back To School with SA360 & Automation Roadmap

In this session, we’ll take you through the best practices for automating your SA360 account. We will focus on automation and deep dive into newly launched features within Auction Time Bidding.

Automating processes with the Google Marketing Platform API's  

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Optimizing to DDA in SA360

Learn how Data-driven attribution (DDA) can help you assign credit accurately to each touch point in your customer journey, and how ultimately you can maximize value by bidding to DDA in Search Ads 360.

Watch it on demand!  


 

analytics 360

 

 

Product Updates

Increased Custom Parameter Limits - GA4F + AWP

Customers now have access to increased custom parameter limits (100 parameters: 50 text, 50 numeric) in both GA for Firebase and the new GA App + Web property. Customers must upgrade their Firebase project to the new App + Web property in order to access these increased limits in GA4F and can register new parameters in the events table if they have edit access. The limit of 25 per event is still in place. 

Read the full article to learn more!

Case Studies 

Analytics 360 helps MandM Direct boost their online marketing with predictive customer lifetime value

By leveraging the integration between Analytics 360 and BigQuery, MandM Direct were able to run a lifetime value model and generate a lifetime value score for each customer, predicting their likelihood to convert. Find out how they actioned this new insight and the results.

Read the full article here!

Training & Learning

Google Analytics 360 Upcoming Livestreams

Google Analytics for Firebase & App + Web - September 24th @10am [UK time] @10am [UK time]

Tune in to learn more about Google Analytics for Firebase and how it integrates into the newly announced App+Web properties. We’ll go over the main features of both products, showcase some of their powerful capabilities and have a look at what’s on the roadmap in the future.

Building a Marketing Culture of Testing and Optimization - October 10th @10am [UK time] 

Engage your website visitors like never before. Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business. Join this webinar to learn about Google Optimize and which site experiences engage and delight your customers and gives you the solutions you need to deliver them.  

Register: On Air Series >>

On-demand Sessions

 Machine Learning powered Audience Strategy with Analytics 360

Join us for Part 2 of our Audience strategy series where we will dive into advanced techniques to help you become a Customer-Led marketer. Learn how to leverage the power of Machine Learning and Advanced Analysis in audience building. 

Automating processes with the Google Marketing Platform API's 

Become a better data driven marketer with Analytics 360 audiences! We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform. 

Watch on-demand! 

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the October 16th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1.Standardized connected TV IDs in targeting and Reporting coming soon

2. Authorized Seller (ads.txt) targeting available at the partner level

3. New Bid Strategy Creation Flow

4. New Community Template Gallery for Tag Manager

5. Google Analytics Request Access Feature

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

Authorized Seller (ads.txt) targeting available at the partner level

A new Authorized Seller (ads.txt) targeting option is now available at the partner level, helping to reduce the risk of buying counterfeit inventory and providing greater flexibility on whether to purchase direct-only or reseller inventory.

Changes to targeting: By default, Authorized Direct Sellers and Resellers are included in your targeting, and publishers who don’t use the ads.txt standard are excluded. New campaigns and associated insertion orders and line items will inherit this default.

Changes in Reporting: As previously announced, the values returned by the Authorized Seller state dimension change have changed to align with the new targeting option.

Click here for more details! 

Standardized connected TV IDs in targeting and Reporting coming soon

You’ll soon start seeing standardized app store identifiers for the top 7 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung) in targeting and the App/URL dimension in Reporting. App store IDs are currently shown in Display & Video 360 exactly as they’re passed by the publisher, which are hard to parse. Going forward, you’ll see a standard, easy-to-read format for these IDs so you can more easily identify where your ads served.

Display forecasting coming soon to the reach planning tool

Open auction display inventory will soon be supported in the reach planning tool, allowing you to forecast the expected performance of your display campaigns alongside video campaigns. You’ll be able to select specific creative sizes in the forecast.

Click here for more details! 

Case Studies

Data driven Creative: Garnier India 

The combination of Display & Video 360 and Google Web Designer allows us to use the power of automation to optimize our consumer experiences with scalable personalized messaging in a relevant context. This has helped our ads work harder in driving recall with our customers while also creating simple opportunities to delight them. 

 Learn how L’Oreal made one creative work in 100k+ different ways.

Read the full article here!

Training & Learning

 Display & Video 360 Upcoming Livestreams

Visualize data with Data Studio - October 24th @10am [UK time] 

Join us to learn more about the DV360 measurement solutions and how to unlock the potential of your programmatic advertising. We will start reviewing the reporting capabilities within the platform and move on to see how you can automatize and visualise reporting with our more advanced tools.

Digital Marketing Transformation - October 31st @10am [UK time] 

What are the most successful digital marketers doing in order to maximise their revenue and efficiencies? Between 2017-2019 Google partnered with BCG to find out through a global piece of research that has now been translated into a strategic framework for building tailored roadmaps with your clients. Tune in to find out more.  

Register: On Air Series »  

On-demand Sessions

Advanced Measurement in Display & Video 360   

Learn more about the DV360 measurement solutions and how to unlock the potential of your programmatic advertising. We will start reviewing the reporting capabilities within the platform and move on to see how you can automatize and visualise reporting with our more advanced tools.

Personalise creatives in real time with Data Driven Creatives   

Learn how SDFs can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.  

Bidding Automation in D&V360

Studies show that 70% of campaign success can be attributed to the creative, and while the majority of advertisers are using advanced segmentation and data-driven strategies for media targeting, they still use a single display creative to reach their audience. Learn how can you get the most of Data Driven Creatives with the GMP Stack: DV360, CM and Studio.

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Microsoft RLSA

If you've set up remarketing lists for search ads (RLSA) in Microsoft Advertising, you can now use Search Ads 360 to manage and report on RLSA target support.

Click here for more details!

New Bid Strategy Creation Flow

With new changes to the bid strategy creation process, you can now directly select campaigns as you create your bid strategy. In addition, advanced targeting and advanced configuration are no longer available when creating a new bid strategy. Existing bid strategies with advanced targeting and advanced configuration are not affected by this change.

Learn more!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Design your Search Ads 360 and Google Marketing Platform Architecture - October 22nd @10.00am [UK time] 

Have you ever wondered about the possibilities of data integration between Search Ads 360 and the rest of the GMP products? Join us for this session where we will discuss how data pipelines work and understand which are the key points to keep in mind while designing your Search Ads 360 architecture.

Digital Marketing Transformation - October 31st @10am [UK time] 

What are the most successful digital marketers doing in order to maximise their revenue and efficiencies? Between 2017-2019 Google partnered with BCG to find out through a global piece of research that has now been translated into a strategic framework for building tailored roadmaps with your clients. Tune in to find out more.  

Register: On Air Series >>

On-demand Sessions

Holiday Playbook 2019 

The countdown to the Holiday Season 2019 has begun! Search Ads 360 offers you the tools to maximise performance during the key retail period, save administrative hours through automated workflows, and leverage powerful reporting to uncover insights. Join us for this session so that you are fully prepared ahead of the holiday period across all your Search Marketing efforts .

Back To School with SA360 & Automation Roadmap 

In this session, we’ll take you through the best practices for automating your SA360 account. We will focus on automation and deep dive into newly launched features within Auction Time Bidding.

Watch it on demand!  


 

analytics 360

 

 

Product Updates

New Community Template Gallery for Tag Manager 

We’ve created the new Community Template Gallery for Google Tag Manager. Community Template Gallery is an open platform where partners can share their tag templates. Businesses can then customize these templates to easily implement tags on their websites.

Click here for more details!

Google Analytics Request Access Feature 

The request access feature allows a user who knows a valid account, property, and (for GA Classic) view ID combo to request access to the account. Doing this emails the account’s user managers admins with the user’s request, and admins can choose to grant access.

Click here for more details!

Case Studies 

BookIt moves new users through the funnel with insights-driven creative

By using Analytics 360 audiences to activate marketing within Google Marketing Platform, a program was designed that brought 30% net-new traffic to the BookIt site and led to a 20% increase in revenue.

Read the full article to learn more!

Training & Learning

Google Analytics 360 Upcoming Livestreams

Digital Marketing Transformation - October 31st @10am [UK time] 

What are the most successful digital marketers doing in order to maximise their revenue and efficiencies? Between 2017-2019 Google partnered with BCG to find out through a global piece of research that has now been translated into a strategic framework for building tailored roadmaps with your clients. Tune in to find out more.

Register: On Air Series >>

On-demand Sessions

Building a Marketing Culture of Testing and Optimization 

Engage your website visitors like never before. Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business. Join this webinar to learn about Google Optimize and which site experiences engage and delight your customers and gives you the solutions you need to deliver them.

Google Analytics for Firebase & App + Web 

Tune in to learn more about Google Analytics for Firebase and how it integrates into the newly announced App+Web properties. We’ll go over the main features of both products, showcase some of their powerful capabilities and have a look at what’s on the roadmap in the future.

Watch on-demand! 

General Updates

Skillshop 

We are thrilled to announce the launch of Skillshop, the new learning platform (formerly Academy for Ads) developed in partnership with the Google Ads product experts. Whether you’re a strategist looking at the big picture, or business owner who needs more hands-on knowledge, there’s something for every kind of learner at Skillshop

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the October 2nd Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1.Improvements to the Bid Strategy Insights Card

2. Impression Share Bidding for Bing and Yahoo! Japan

3. User-agent change to iOS 13

4. [Frequency Management] Updates for ITP Impacted Impressions Coming Soon

5. [Audience in DV360] Audience Geo Distribution Analysis Coming Soon

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

[Frequency Management] Updates for ITP Impacted Impressions Coming Soon

Over the last few years, the number of impressions with 3P cookies has started to decline based on browser updates like Safari’s ITP. This has impacted the ability to reach valuable inventory. Until now, DV360 was unable to manage frequency without the required 3P cookies and simply would not bid. 

In Late September/early October 2019, DV360 will upgrade how it manages frequency. As a result, DV360 will enable advertisers to bid on impressions with no cookie (i.e. Safari 12+ impressions) while managing frequency at the same time.

 This upgrade is just the beginning of a series of upgrades on DV360’s frequency management capabilities. DV360 will continue to extend frequency management to additional high value, cookieless inventory, such as Firefox ETP affected traffic, Connected TV, and much more. Thus, allowing advertisers to maintain and even increase their share of voice and reach on valuable inventory.

[TrueView in DV360] Video Ad Sequencing Coming Soon

Video ad sequencing will soon be available as a new type of TrueView line item. With video ad sequencing, you’ll be able to tell your product or brand story by showing people a series of TrueView in-stream, bumper, or non-skippable ads in an order that you define. This full-funnel solution will allow you to create a single narrative experience for your audiences. You’ll be able to create linear sequences that transition to the next step based on an impression of an ad.

Click here for more details! 

[Audience in DV360] Audience Geo Distribution Analysis Coming Soon

Get an understanding of the geographic distribution of your audience with a new analysis tool coming soon to Display & Video 360. By navigating to Audiences > Analysis > Geographic distribution you’ll be able to select an audience for which you want to analyze the geographic distribution. With this analysis, you’ll be able to quickly assess where your most qualified users are and determine the ideal geography targeting settings for the audience.  

Click here for more details! 

[Automated Bidding Strategies] Floor Price Option for Automated Bidding Strategies Targeting Deals

A new option to “Apply advertiser floor price for targeted deals” will soon be available for line items using automated bidding strategies. When this option is selected, Display & Video 360 will take deal floor prices into consideration for private auction and preferred deals. The deal floor price will be treated as the minimum bid. This change will allow you to consolidate deals into automated bidding line items as it helps to ensure that deals are delivered against when using this bidding strategy.

Click here for more details! 

Training & Learning

 Display & Video 360 Upcoming Livestreams

 

Advanced Measurement in Display & Video 360 - October 3rd @10am [UK time] 

Join us to learn more about the DV360 measurement solutions and how to unlock the potential of your programmatic advertising. We will start reviewing the reporting capabilities within the platform and move on to see how you can automatize and visualise reporting with our more advanced tools.

Register: On Air Series »  

On-demand Sessions

Personalise creatives in real time with Data Driven Creatives   

Studies show that 70% of campaign success can be attributed to the creative, and while the majority of advertisers are using advanced segmentation and data-driven strategies for media targeting, they still use a single display creative to reach their audience. Learn how can you get the most of Data Driven Creatives with the GMP Stack: DV360, CM and Studio..

Improve efficiency with Structured Data Files (SDF)

Learn how SDFs can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.  

Bidding Automation in D&V360

Learn about bidding automation in D&V360 and how to improve campaign performance and save campaign management time thanks to our powerful machine learning algorithms. 

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Improvements to the Bid Strategy Insights Card

We have added additional columns in the bidding strategy overview card. These new insights allow advertisers to better understand and evaluate how bidding strategies are performing against the set goal. The new columns include: Bid Strategy Control, Conversion Delay Impact, Statistical Noise, Recommended Data Range and Cost Distribution in Portfolio.

Click here for more details!

Impression Share Bidding for Bing and Yahoo! Japan

Targeting a specific impression share is now also available for Yahoo! Japan and Bing campaigns. For Yahoo! Japan you can now target Abs. Top of Page, Top of Page and Anywhere on Page while Bing currently only supports target Anywhere on Page.

Learn more!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Design your Search Ads 360 and Google Marketing Platform Architecture - October 22nd @10.00am [UK time] 

Have you ever wondered about the possibilities of data integration between Search Ads 360 and the rest of the GMP products? Join us for this session where we will discuss how data pipelines work and understand which are the key points to keep in mind while designing your Search Ads 360 architecture.

Register: On Air Series >>

On-demand Sessions

Holiday Playbook 2019 

The countdown to the Holiday Season 2019 has begun! Search Ads 360 offers you the tools to maximise performance during the key retail period, save administrative hours through automated workflows, and leverage powerful reporting to uncover insights. Join us for this session so that you are fully prepared ahead of the holiday period across all your Search Marketing efforts .

Back To School with SA360 & Automation Roadmap 

In this session, we’ll take you through the best practices for automating your SA360 account. We will focus on automation and deep dive into newly launched features within Auction Time Bidding.

Automating processes with the Google Marketing Platform API's 

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Watch it on demand!  


 

analytics 360

 

 

Product Updates

User-agent change to iOS 13 

As of September 2019, Apple changed the user agent for the iPad so that it appears as desktop traffic. This change will cause a decrease in iPad tablet traffic and an increase in Safari desktop traffic. Since iPad users will be receiving desktop sites by default, this change in reporting matches the user experience.

To make this simpler, we’re announcing a new way to measure apps and websites together for the first time in Google Analytics. 

Click here for more details!

Case Studies 

Travel Money Oz re-engages customers with help from Google Analytics 360 and Salesforce Marketing Cloud

Analytics 360 helped the Travel Money Oz team uncover its audience of cart abandoners. The integration with Salesforce Marketing Cloud helped them re-engage these visitors quickly through email campaigns. These email campaigns have achieved a 175% increase in email open rate and a 9X increase in email click through rate.

Read the full article to learn more!

Training & Learning

Google Analytics 360 Upcoming Livestreams

Building a Marketing Culture of Testing and Optimization - October 10th @10am [UK time] 

Engage your website visitors like never before. Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business. Join this webinar to learn about Google Optimize and which site experiences engage and delight your customers and gives you the solutions you need to deliver them.

Register: On Air Series >>

On-demand Sessions

Google Analytics for Firebase & App + Web 

Tune in to learn more about Google Analytics for Firebase and how it integrates into the newly announced App+Web properties. We’ll go over the main features of both products, showcase some of their powerful capabilities and have a look at what’s on the roadmap in the future.

Machine Learning powered Audience Strategy with Analytics 360 

Join us for Part 2 of our Audience strategy series where we will dive into advanced techniques to help you become a Customer-Led marketer. Learn how to leverage the power of Machine Learning and Advanced Analysis in audience building.

Enrich your Audience strategy with Analytics 360 

Become a better data driven marketer with Analytics 360 audiences! We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform. 

Watch on-demand! 

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the September 4th Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1.GMP ON AIR Upcoming Livestreams: Save the Dates

2. Purchase Detail Reports in Search Ads 360

3. Outcome Based Buying in Display & Video 360

4. Snapchat Measurement in Campaign Manager

5. Environment and Positioning targeting changes in Display & Video 360

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

[Launched] Outcome Based Buying

Outcome based buying allows DV360 users to pay-for-outcomes (e.g. clicks) instead of paying for impressions (CPM). Pay for the actions you care about.

When it comes to bidding in DV360, we want to ensure you can:

- Optimize to higher quality customer actions, not just clicks & impressions - with a vision to provide transaction flexibility based on actions.

- Effectively reach consumers in the changing digital ecosystem with solutions to manage evolving auction dynamics and mitigate privacy disruption.

- Leverage the most powerful algorithms, helping you connect your insights with Google intelligence.

Which campaigns would benefit most from Outcome Based Buying?

   - DV360 buyers interested in paying for outcomes (pay per clicks, currently) instead of impressions (CPM).

- Click Through Conversions (CTCs) are the main/only campaign KPI that your campaign is optimizing for.

- Data Requirements for outcome based buying: Minimum of 10 Post Click Conversions per Insertion Order per day & 2 Post Click Conversions per Line Item Per Day. Please make sure you have a high enough volume of post click conversions for the outcome based buying algorithm to optimize off.

Non Ideal Campaigns

- Marketers seeking impression level transparency. Users should favor the outcome metric vs having impression level media data.

- View Through Impressions (VTCs) are a major part of the conversion KPI and make up a large volume of conversions coming in for the campaign - regular Automated Bidding would be a better fit for campaigns that take VTCs into account. Outcome-based buying for Clicks does not optimize for VTCs, and conversion reporting for outcome based buying line items will not report on VTCs in DV360.

- Campaigns that don’t meet Click Through Conversion data minimum thresholds - if the campaign has a low volume of click through conversions, regular Automated Bidding would be a better fit.

- Campaigns that are using Tag Wrapped Creatives. 3rd party tag wrapping is not supported for OBB. Approved 3rd party verification monitoring pixels are supported. Read more!

 Read more!

Snapchat Measurement in Campaign Manager

Snapchat server-to-server measurement is now available in Campaign Manager. With this new integration, we have successfully transitioned Snapchat’s measurement to server-to-server for newly created campaigns (with existing campaigns migrating over the next few weeks).

How does this work?  

- A new server-to-server integration tracks impressions and clicks on Snapchat’s Snap Ads and Story Ads formats.

- Historically, Snapchat has not provided us with device IDs for their impressions. Moving forward, Snapchat and Google will work together to identify a limited number of customers for whom Snapchat will share device IDs for testing attribution and reach.

- Extensive verification and reconciliation help ensure the quality of the data reported to Google by Snapchat.

How do customers get started?   

- Create a new tracking or click tag in Campaign Manager, just like normal.

- Traffic the tag to Snapchat as part of the campaign setup.

 - Impression and click data will be available for reporting in Report Builder. Note the Measurement Source will say “Provided” for impression data.

Click here for more details! 

[Action Required] Environment and Positioning Targeting Revamp

By the end of August, we’ll be introducing a revamped experience for environment and position targeting in Display & Video 360. The current environment targeting options were built for an internet that primarily consisted of display ads on desktop and mobile web. As user behavior and the ads ecosystem have evolved, we want to provide Display & Video 360 users with the ability to target their ads explicitly based on environment (app or web) and position (on screen or in content).

The new targeting settings will allow you to:

- Better target display, video, and audio ads with increased accuracy and granularity.

- Explicitly target new inventory sources, such as out-stream video across screens.

- Easily find related options with clearer targeting groupings.

You’ll see end-to-end updates across Display & Video 360 to support this change.    

Read more!

 

Training & Learning

 Display & Video 360 Upcoming Livestreams

 

Personalise creative based on audience & contextual signals in real time with Data Driven Creatives in GMP - September 12th @10am [UK time]

Studies show that 70% of campaign success can be attributed to the creative, and while the majority of advertisers are using advanced segmentation and data-driven strategies for media targeting, they still use a single display creative to reach their audience. Join our next Livestream to learn how can you get the most of Data Driven Creatives with the GMP Stack: DV360, CM and Studio.

Register: On Air Series »  

On-demand Sessions

Automating processes with the Google Marketing Platform API's 

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Improve efficiency with Structured Data Files (SDF)

Learn how SDFs can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.  

Bidding Automation in D&V360

Learn about bidding automation in D&V360 and how to improve campaign performance and save campaign management time thanks to our powerful machine learning algorithms. 

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Purchase Detail Reports in SA360

For advertisers with a Merchant Center feed connected to SA360 we can set up purchase detail reporting. To achieve this, the transaction event snippets need to be updated so that we can measure additional details such as item IDs. After completing the set-up, you will see products advertised & products sold under the Dimensions reporting section. Here, you will be able to use columns from the Merchant Center feed (category, price, brand, etc.) as reporting dimensions. This can be achieved in a similar way with non-retail feeds using a custom set-up.

Click here for more details!

SA360 Click aligned Metrics in Data Studio

New Bid Strategy Overview Metrics and Click-Aligned Stats have been added to the overview page in SA360 recently. These metrics are now also available in the SA360 Data Studio Connector. If you haven’t done so already, start using Data Studio to report on your SEM campaigns and across GMP products for enhanced reporting capabilities.

Learn more!

 

Case Studies

Lucky Brand created an insights-driven culture with Data Studio

Establishing the right KPIs and adapting a monitoring routine are key pillars to uncovering insights from data. Lucky Brand leveraged Data Studio to generate a comprehensive reporting suite for the executive team to ensure the right data is used to make key decisions. Furthermore, monitoring the most relevant KPIs on a consistent basis, helped the company to identify key opportunities and threats in a timely manner. As a result, Lucky Brand became much faster in identifying and resolving underperforming KPIs and cultivating a data driven marketing approach.

Read full article here!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Back To School with SA360 & Automation Roadmap - September 10th @11.30am [UK time] 

Come join us in the 15th edition of GMP livestreams as we take you through the best practices for automating your SA360 account. We will focus on automation and deep dive into newly launched features within Auction Time Bidding.

Register: On Air Series >>

On-demand Sessions

Automating processes with the Google Marketing Platform API's  

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Optimizing to DDA in SA360

Learn how Data-driven attribution (DDA) can help you assign credit accurately to each touch point in your customer journey, and how ultimately you can maximize value by bidding to DDA in Search Ads 360.

Scaled Ad Copy customisation in SA360: Use Ad Builder with Business Data

This session will empower you with knowledge and tools to create, update, and experiment with ad copies across multiple engine accounts from a single configuration.

Watch it on demand!  


 

analytics 360

 

 

 Case Studies 

Google Analytics 360 helps STA Travel weigh digital’s effect on offline sales

STA Travel believed that if it could understand the proportion of offline sales that were a result of online initiatives, then it would be able to make more informed marketing decisions and investments. To do this, STA Travel’s digital analytics team partnered with Google to implement the User ID feature in Google Analytics 360 to measure online-to-offline behavior over a 16-week period.

Read the full article to learn more!

Training & Learning

Google Analytics 360 Upcoming Livestreams

Google Analytics for Firebase & App + Web - September 24th @10am [UK time] @10am [UK time]

Tune in to learn more about Google Analytics for Firebase and how it integrates into the newly announced App+Web properties. We’ll go over the main features of both products, showcase some of their powerful capabilities and have a look at what’s on the roadmap in the future.

Building a Marketing Culture of Testing and Optimization - October 10th @10am [UK time] 

Engage your website visitors like never before. Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business. Join this webinar to learn about Google Optimize and which site experiences engage and delight your customers and gives you the solutions you need to deliver them.  

Register: On Air Series >>

On-demand Sessions

 Machine Learning powered Audience Strategy with Analytics 360

Join us for Part 2 of our Audience strategy series where we will dive into advanced techniques to help you become a Customer-Led marketer. Learn how to leverage the power of Machine Learning and Advanced Analysis in audience building. 

Automating processes with the Google Marketing Platform API's 

Become a better data driven marketer with Analytics 360 audiences! We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform. 

Watch on-demand! 

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the August 21st Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1.GMP ON AIR Upcoming Livestreams: Save the Dates

2. Drive store visits and transactions with TrueView Extensions

3. Update to Custom Floodlight Variables in SA360

4. Non-Skippable YouTube ads coming soon to the Reach Planning Tool

5. Case Studies

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

Customized attribution models now available for Floodlight and offline reports

You can now customize your Floodlight attribution by selecting from a set of available models in your Floodlight settings. You can also choose what attribution model to use when running offline reports with a new attribution model filter. For Display & Video 360 accounts linked to Campaign Manager, the attribution models used in Campaign Manager will be synced.

 Read more!

Drive store visits and transactions with TrueView Extensions

You can use extensions to show additional information alongside your TrueView ads that can help you increase store visits and transactions. There are two types of extensions available: location extensions and affiliate location extensions. 

- Location extensions: Location extensions can help people find your business locations. To use location extensions, you need to have a physical location you’re promoting, and that store needs to be listed in a Google My Business account.

- Affiliate location extensions: Affiliate location extensions let you promote third-party locations, or affiliates that sell your products. If you sell your products through major retail chains or auto dealerships, you can use affiliate location extensions to help people find nearby stores that sell your products.  

Click here for more details! 

Non-Skippable YouTube ads coming soon to the Reach Planning Tool

Non-skippable YouTube ads will soon be supported in the reach planning tool, allowing you to forecast the expected performance of your upcoming non-skippable ad campaigns alongside other YouTube inventory and ad formats. You’ll see the same features available for non-skippable ads that are currently available in plans today for other YouTube formats, including the ability to export the forecast to a spreadsheet.   

Read more!

 

Case Study

Quality is in the eye of the beholder: New research on what viewers love  

When it comes to creating engaging video, the camera you use is less important than what you do with it. Find out the secrets behind what makes successful video content:  

Read the full article! 

 

Training & Learning

 Display & Video 360 Upcoming Livestreams

 

Personalise creative based on audience & contextual signals in real time with Data Driven Creatives in GMP - September 12th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Register: On Air Series »  

On-demand Sessions

Automating processes with the Google Marketing Platform API's 

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Improve efficiency with Structured Data Files (SDF)

Learn how SDFs can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.  

Bidding Automation in D&V360

Learn about bidding automation in D&V360 and how to improve campaign performance and save campaign management time thanks to our powerful machine learning algorithms. 

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Update to Custom Floodlight Variables in SA360

Custom Floodlight Variables add details about each conversion that a Floodlight activity records, such as the genre of a movie that a user purchases, a customer value you've assigned to the user, shipping fees, and so on. These details can be used to build new metrics by filtering for the respective variable using custom conversions. Now, custom conversions using the “contains” function as a filter can be used in Bid Strategies.

Click here for more details!

 

Case Studies

Zoopla increased their online leads by over 20% by leveraging Inventory Management

Zoopla, one of the UK's largest property websites, leveraged SA360 Inventory Management to structure their paid search activity to only show properties that were available across all the areas in the UK, down to the postcode. This approach allowed Zoopla to show not only highly relevant ads, but also automate the whole ad copy creation.

Read full article here!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Back To School with SA360 & Automation Roadmap - September 10th @11.30am [UK time] 

Come join us in the 15th edition of GMP livestreams as we take you through the best practices for automating your SA360 account. We will focus on automation and deep dive into newly launched features within Auction Time Bidding.

Register: On Air Series >>

On-demand Sessions

Automating processes with the Google Marketing Platform API's  

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Optimizing to DDA in SA360

Learn how Data-driven attribution (DDA) can help you assign credit accurately to each touch point in your customer journey, and how ultimately you can maximize value by bidding to DDA in Search Ads 360.

Scaled Ad Copy customisation in SA360: Use Ad Builder with Business Data

This session will empower you with knowledge and tools to create, update, and experiment with ad copies across multiple engine accounts from a single configuration.

Watch it on demand!  


 

analytics 360

 

 

 Case Studies 

Travel Money Oz re-engages customers with help from Google Analytics 360

“We saw amazing results straight out of the gate. These email campaigns have achieved a 175% increase in email open rate and a 9X increase in email click through rate compared to our previous campaigns.”

Clinton Hearne, Head of Marketing, Travel Money Oz  

Read the full article!

Training & Learning

Google Analytics 360 Upcoming Livestreams

Building a Marketing Culture of Testing and Optimization - October 10th @10am [UK time] 

Engage your website visitors like never before. Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business. Join this webinar to learn about Google Optimize and which site experiences engage and delight your customers and gives you the solutions you need to deliver them.  

Register: On Air Series >>

On-demand Sessions

Enrich your Audience strategy with Analytics 360 

Become a better data driven marketer with Analytics 360 audiences! We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform.

 Machine Learning powered Audience Strategy with Analytics 360

Join us for Part 2 of our Audience strategy series where we will dive into advanced techniques to help you become a Customer-Led marketer. Learn how to leverage the power of Machine Learning and Advanced Analysis in audience building. 

Automating processes with the Google Marketing Platform API's 

Become a better data driven marketer with Analytics 360 audiences! We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform. 

Watch on-demand! 

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the August 8 Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1.GMP ON AIR Upcoming Livestreams: Save the Dates

2. [Announcement] Open Beta for Measuring App and Web together in Google Analytics

3. Reporting updates for Campaign Manager and DV360

4. Search Ads - CPA and ROAS (text) now available in auction time bidding

5. Update on Chrome’s labelling requirements for cookies

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

Reporting Updates for DV360 and Campaign Manager

From the week of August 19, 2019 through the end of Q3, we will update or remove a number of dimensions and metrics in DV360 and CM reporting.

Please make the necessary updates to your existing reports and work with the appropriate team within your company to make sure that all report ingestion scripts are updated to reflect these changes (if applicable) prior to their rollout.

You can find a summary of these changes here.

Updates on Chrome’s Labeling Requirements for Cookies

I wanted to share some additional information about Chrome's upcoming labelling requirement for cross-site cookies announced on May 7th. As a reminder, cookies that are accessed across sites will require proper labeling in order to continue to work by default and avoid disruption to site or ads functionality (e.g. some audience, measurement or attribution may not work properly). Chrome is targeting to enforce this by Feb 4 2020 as part of the Chrome 80 release.

Action required for your developers and vendors: Cookies that need to be accessed across sites need to be labeled using the “SameSite=None” and “Secure” cookie attributes.

Recommended Next Steps: We encourage you to check with both your developers and vendors to confirm that they are making any necessary changes in advance of the planned release in Feb 2020. Google engineering teams are actively working to ensure that all Google ads cookies that rely on cross-site tracking are updated.

If your developers have questions, please point them to Stack Overflow. 

Native Workflow is Moving to Ad Canvas

The workflow for building new native creatives will soon be moving to Ad Canvas, giving you a more intuitive creative construction experience and real-time preview of potential live creatives. All of the native formats (video, display, and app install) will use this new workflow to better align with other workflows from the Format Gallery.

Learn more!

 

Case Study

Moncler hits 72% rise in revenue with Google Marketing Platform full stack digital marketing solution 

Moncler switched from traditional media buys to programmatic while integrating GA360 with DV360 to gain a single view of the customer journey and build advanced attribution models.  

Read the full article! 

 

Training & Learning

 Display & Video 360 Upcoming Livestreams

 

Personalise creative based on audience & contextual signals in real time with Data Driven Creatives in GMP - September 12th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Register: On Air Series »  

On-demand Sessions

Automating processes with the Google Marketing Platform API's 

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Improve efficiency with Structured Data Files (SDF)

Learn how SDFs can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.  

Bidding Automation in D&V360

Learn about bidding automation in D&V360 and how to improve campaign performance and save campaign management time thanks to our powerful machine learning algorithms. 

Watch On-Demand!


 

Search Ads 360

 

Product Updates

CPA and ROAS (text) in Auction Time Bidding now available!

Advertisers now have the ability to activate auction time bidding capabilities for CPA and ROAS strategies (text ads only!). Auction-time bidding is a Google Ads Smart Bidding feature that analyzes several contextual signals at the time of the auction to set bids with the goal of targeting your ads.

Click here for more details!

Copy Inventory Templates across Advertisers within the same Agency  

Advertisers can copy campaign, ad group, ad and keyword level templates across different Inventory Templates or Inventory Plans within a given Advertiser or cross-Advertiser. Because inventory plans and templates are highly customizable, there are limitations to where you can paste inventory templates. If the template you're copying from uses a custom formula column, the advertiser you're copying to must also use the same custom formula column. 

Learn more!

Case Studies

iProspect boosts Thon Hotels’ revenue by 147% using SA360

Agency specialist at iProspect Norway implemented SA360 bid strategies covering all search campaigns in the account and combined these with data-driven attribution models. This allowed them to focus on more strategic tasks, while at the same time seeing revenue and return on ad spend increase significantly in comparison to manually managed campaigns.

Read full article here!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Back To School with SA360 & Automation Roadmap - September 10th @11.30am [UK time] 

Come join us in the 15th edition of GMP livestreams as we take you through the best practices for automating your SA360 account. We will focus on automation and deep dive into newly launched features within Auction Time Bidding.

Register: On Air Series >>

On-demand Sessions

Automating processes with the Google Marketing Platform API's  

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Optimizing to DDA in SA360

Learn how Data-driven attribution (DDA) can help you assign credit accurately to each touch point in your customer journey, and how ultimately you can maximize value by bidding to DDA in Search Ads 360.

Scaled Ad Copy customisation in SA360: Use Ad Builder with Business Data

This session will empower you with knowledge and tools to create, update, and experiment with ad copies across multiple engine accounts from a single configuration.

Watch it on demand!  


 

analytics 360

 

Product Updates 

A new way to unify app and website measurement in Google Analytics

Currently, many businesses measure app engagement with Google Analytics for Firebase and website engagement with Google Analytics. While each of these products separately offer powerful insights, getting a more unified picture of engagement across your app and website can be a manual and painstaking process.

To make this simpler, we’re announcing a new way to measure apps and websites together for the first time in Google Analytics. 

Click here for more details! 

 

Case Studies 

How MandM Direct reduced the cost of reaching its most loyal customers

What does the perfect customer look like? An important but often difficult question. For online fashion retailer MandM Direct, understanding those ideal customers – and modelling their behaviour, with the help of the Google Analytics 360 suite – has been key to seeing rapid expansion and decreased cost per long-term customer.

Read the full article!

Training & Learning

Google Analytics 360 Upcoming Livestreams

Building a Marketing Culture of Testing and Optimization - September 24th @10am [UK time] 

Engage your website visitors like never before. Test different variations of your website and then tailor it to deliver a personalized experience that works for each customer and for your business. Join this webinar to learn about Google Optimize and which site experiences engage and delight your customers and gives you the solutions you need to deliver them.  

Register: On Air Series >>

On-demand Sessions

Enrich your Audience strategy with Analytics 360 

Become a better data driven marketer with Analytics 360 audiences! We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform.

 Machine Learning powered Audience Strategy with Analytics 360

Join us for Part 2 of our Audience strategy series where we will dive into advanced techniques to help you become a Customer-Led marketer. Learn how to leverage the power of Machine Learning and Advanced Analysis in audience building. 

Automating processes with the Google Marketing Platform API's 

Become a better data driven marketer with Analytics 360 audiences! We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform. 

Watch on-demand! 

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the July 24 Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1.GMP ON AIR Upcoming Livestreams: Save the Dates

2. [Launched] Creative Authoring & Management Features

3. [Deprecation] Monthly Spend Strategies

4. Extend the reach of your site personalization in Google Optimize

5. New Case Studies

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

[Launched] Creative Authoring & Management Features

Creative Copy: Users can now copy one or more creatives from the creative list or gallery view via the action bar. A copied creative is a duplicate of all the creative assets and properties except for history, line item assignment, and approval status. More details on this feature can be found here.

Creative Assignment Workflow: Previously, the creative assignment workflow had "All" and "Selected" tabs. However, the "All" tab only showed eligible creatives. So we renamed "All" to "Eligible", and added a new "All" tab that actually shows all creatives. We also renamed "Selected" to "Assigned" for a more consistent workflow. With the new “All” tab, users can view, filter, and search all creatives within the account. They can also see the reason why a creative isn’t eligible for assignment. This new view is available for single and bulk assignment across all line item types.

Click here for more details!

Environment and Position Targeting Revamp

By the end of August, we’ll be introducing a revamped experience for environment and position targeting in Display & Video 360. The current environment targeting options were built for an internet that primarily consisted of display ads on desktop and mobile web. As user behavior and the ads ecosystem have evolved, we want to provide Display & Video 360 users with the ability to target their ads explicitly based on environment (app or web) and position (on screen or in content).

The new targeting settings will allow you to:

1. Better target display, video, and audio ads with increased accuracy and granularity.

2. Explicitly target new inventory sources, such as out-stream video across screens.

3. Easily find related options with clearer targeting groupings.

You’ll see end-to-end updates across Display & Video 360 to support this change.

Click here for more details!

Frequency Capping Moved to only Line Item Level

Frequency capping is no longer be available for TrueView line items at the ad and ad group level, but will continue to be available at the line item level. Line items have been updated to include a suggested line item level frequency cap that takes into account any ad or ad group level settings. We recommend checking the frequency cap setting for your TrueView line items to verify that it aligns with your campaign goals. Learn more! 

 

Case Study

L’Oreal Paris puts a fresh face forward with Google DV360 

Learn how L’Oreal leveraged GMP to understand their customers’ journey across all publishers and channels and maximized their performance by consolidating media buys through DV360. 

Read the full article! 

 

Training & Learning

 Display & Video 360 Upcoming Livestreams

 

Automating processes with the Google Marketing Platform API's - July 24th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Register: On Air Series »  

On-demand Sessions

Bidding Automation in D&V360

Learn about bidding automation in D&V360 and how to improve campaign performance and save campaign management time thanks to our powerful machine learning algorithms.

Improve efficiency with Structured Data Files (SDF)

Learn how SDFs can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.  

Watch On-Demand!


 

Search Ads 360

 

Product Updates

[Deprecation] Monthly Spend Strategies

Beginning the week of August 12, you will not be able to create new monthly spend bid strategies with a clicks goal. Monthly Spend Strategies will then be deprecated on October the 31st. These strategies are being replaced with Budget Bid Strategies (BBS) which have the capability to optimize monthly budgets for groups of campaigns belonging to the same budget group.

Click here for more details!

[Migration] Migrate your Position Bid Strategies to Impression Share Bidding! 

Recently, we launched Impression Share bidding capabilities for Google Ads campaigns in SA360. Since average position is being removed as a metric from Google Ads in September, we kindly ask SA360 users to migrate to alternative strategies such as Impression Share Bidding. Learn more! 

Case Studies

Virgin Australia is using SA360 machine learning capabilities to reach new travellers

Users have become their own travel agents, they use multiple devices and sources to plan and perfect their trips. Identifying the right keywords and driving meaningful action is no easy task across such a complex customer journey. Virgin Australia set up a data driven attribution model in SA360 using the automated channel grouping feature. This approach enabled them to better understand the value of non-brand searches across devices. Their new attribution model paired with target ROAS Bidding enabled them to engage with customers along their journey. This led to an increase in revenue from non-brand search queries by 124%.

Read full article here!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Automating processes with the Google Marketing Platform API's - July 24th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Register: On Air Series >>

On-demand Sessions

Optimizing to DDA in SA360 

Learn how Data-driven attribution (DDA) can help you assign credit accurately to each touch point in your customer journey, and how ultimately you can maximize value by bidding to DDA in Search Ads 360.

Scaled Ad Copy customisation in SA360: Use Ad Builder with Business Data

This session will empower you with knowledge and tools to create, update, and experiment with ad copies across multiple engine accounts from a single configuration.

Watch it on demand!  


 

analytics 360

 

Product Updates 

Extend the reach of your site personalization in Google Optimize

Multi-page experiences in Optimize help you more easily deliver what your customers are looking for. Now, when you create a personalization or experiment, you’ll see an option to add additional pages so that you can extend its reach throughout your entire site—from the initial landing page to the final checkout page.

Click here for more details! 

Get to insights quicker with Data Studio's new home page 

Data Studio has a new home page, making finding and creating reports more efficient. Together with recent improvements to chart interactivity and sharing, and the 25+ Data Studio features launched this year, you can go from data to insights to action faster than ever. Learn more! 

Case Studies 

Panasonic improves return on ad spend by 30% with GA360

Learn how Panasonic used Google Analytics 360 as the central source of truth to analyse the performance of all digital marketing campaigns and to reach the right audiences at the right moments with a user-first approach to advertising.  

Read the full article

Training & Learning

Google Analytics 360 Upcoming Livestreams

Automating processes with the Google Marketing Platform API's - July 24th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient. 

Register: On Air Series >>

On-demand Sessions

Enrich your Audience strategy with Analytics 360 

Become a better data driven marketer with Analytics 360 audiences! We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform.

 Machine Learning powered Audience Strategy with Analytics 360

Join us for Part 2 of our Audience strategy series where we will dive into advanced techniques to help you become a Customer-Led marketer. Learn how to leverage the power of Machine Learning and Advanced Analysis in audience building. 

Watch on-demand! 

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the July 10 Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1.GMP ON AIR Upcoming Livestreams: Save the Dates

2. New Version of Structured Data Files (SDF V5)

3. Update to Dimensions in Reporting

4. Max Clicks in Budget Bid Strategies

5. Case Study: BookIt moves new users through the funnel with insights-driven creative.

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

Revamped Environment, Position, Viewability, Video and Audio Targeting

On the 26th August, all of the existing targeting settings available in Display & Video 360 will map to new options. You’ll still be able to target the same environments and positions - including some new combinations that weren’t available before - but just from different targeting controls:

1. Environment targeting: will now be focused on web or app serving environments. Inventory not optimized by device type is included by default, such as desktop websites viewed on mobile devices, but you can opt out of this setting.

2. Viewability targeting: The position on screen option will be moved from viewability targeting to position targeting.

3. Video targeting: The video ad position option will be moved from video targeting to position targeting.

4. Audio targeting: The audio ad position option will be moved from audio targeting to position targeting. Since this was the only option in audio targeting, this targeting setting will be removed.

New position targeting setting: All controls related to an ad’s position on a screen or within content will be grouped together in a new position targeting control. All of the targeting options that will be moved to position targeting will function and serve the same. Position-related settings will be moved from the following targeting options to position targeting.

What you'll see: You’ll see the following position targeting setting when you’re creating insertion orders here.

Click here for more details!

New Version of Structured Data Files (SDF V5)

We’re introducing a new version of Structured Data Files (SDF) that will launch at the same time as the new targeting options. SDF version 5 contains updated fields that reflect all of the new targeting options. You will not be able to use older versions of SDF to update environment- or position-related targeting options. All other fields will still function in older versions.

What you should do to prepare: You’ll need to prepare to use SDF v5 in order for your files to be fully compatible with the new targeting options.

Learn more about SDF v5!

Update to Dimensions in Reporting

We’re updating some dimensions in reporting to reflect the new targeting settings. All reporting options, including Instant Reporting and offline reports, will be updated. Scheduled reports will continue to deliver and will reflect the new values for the Environment dimension. They will not contain the new Position in Content dimension. The existing Ad Position dimension isn't changing.

What you should do to prepare: In order to prevent any reporting or dashboards, including third-party tools, from being impacted by this change, we strongly recommend that you make the following updates by August 26:

1. Update any reporting that filters on values for the Environment dimension.

2. Add new Position in Content dimension to your reports.

3. Add the Device Type dimension to your reports.

Full list of dimension changes here!

 

Training & Learning

 Display & Video 360 Upcoming Livestreams

Improve efficiency with Structured Data Files (SDF) - July 11 @10am [UK time]

Learn how Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.

Automating processes with the Google Marketing Platform API's - July 24th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Register: On Air Series »  

On-demand Sessions

Bidding Automation in D&V360

Learn about bidding automation in D&V360 and how to improve campaign performance and save campaign management time thanks to our powerful machine learning algorithms.

Marketing in the Cloud - Cross-Product

Hear from experts how you can supercharge your marketing in the cloud. Learn about how Google thinks about marketing in the cloud, what are the key use cases and best practices that will help advertisers prepare for the future.

Watch On-Demand!


 

Search Ads 360

 

Product Updates

Max Clicks in Budget Bid Strategies

Advertisers have the ability to set ‘Clicks’ as the KPI for Budget Bid Strategies. BBS will try to maximize clicks while hitting your budget target specified in the Budget Plan.

Learn more!

Case Studies

Dune London teamed up with NMPi to boost its Google Shopping revenue by 72%

Customized data driven attribution models help to give credit where credit is due. Not only do they allow to identify undervalued touch points that help generate incremental sales, it also allows to identify areas where costs can be saved. Leveraging automation features such as Adaptive Shopping and Smart Bidding enables advertisers to action on newly gained insights from DDA. This sophisticated approach enabled Dune London to grow their revenue coming from shopping campaigns by 72% while simultaneously improving their return on ad spend by 44%.

Read full article here!

 Training & Learning

Search Ads 360 Upcoming Livestreams

Automating processes with the Google Marketing Platform API's - July 24th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Register: On Air Series >>

On-demand Sessions

Optimizing to DDA in SA360 

Learn how Data-driven attribution (DDA) can help you assign credit accurately to each touch point in your customer journey, and how ultimately you can maximize value by bidding to DDA in Search Ads 360.

Scaled Ad Copy customisation in SA360: Use Ad Builder with Business Data

This session will empower you with knowledge and tools to create, update, and experiment with ad copies across multiple engine accounts from a single configuration.

Watch it on demand!  


 

analytics 360

 

 

Case Studies 

BookIt moves new users through the funnel with insights-driven creative

"We look at things like bounce rate and time on site — very simple, rudimentary metrics, but at least we know if bounce rate is low and time on site is high, then we are driving quality traffic. Obviously we can look at things like CPC that are closer to BookIt’s goals, but we use these softer metrics as a proxy for the top of the funnel to ensure that we have quality volume."

Greg Sobiech, Founder and Managing Partner, DELVE

Read the full article

Training & Learning

Google Analytics 360 Upcoming Livestreams

Machine Learning powered Audience Strategy with Analytics 360 - July 18 @10am [UK time]

Join us for Part 2 of our Audience strategy series where we will dive into advanced techniques to help you become a Customer-Led marketer. Learn how to leverage the power of Machine Learning and Advanced Analysis in audience building.

Automating processes with the Google Marketing Platform API's - July 24th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient. 

Register: On Air Series >>

On-demand Sessions

Enrich your Audience strategy with Analytics 360 

Become a better data driven marketer with Analytics 360 audiences! We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform.

 

Healthy Google Analytics Setup: Usage & Data Accuracy

This was Part 2 of our series on healthy setup in GA and participants learned about how they can better understand their on-site behaviour, based on the most accurate data.

Watch on-demand! 

 

We want to know what you think!

Please take a few minutes to let us know your thoughts about the GMP ON AIR livestreams - what we do right and what we can do to improve. Your opinion will be valued and used to shape future livestreams (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the June 26 Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1.GMP ON AIR Upcoming Livestreams: Save the Dates

2. App+Web Beta Legal Changes for Google Analytics clients

3. [Launched] mApp support for DoubleVerify Brand Safety/Fraud/Viewability Prebid integration

4. Campaign Manager - Bulk permission opt-in for audience management

5. Position bid strategies will be deprecated for Google Ads campaigns

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Display and Video

 

Product Updates

Dynamic rules - new category targeting

Dynamic rules personalize your creative message for the right person at the right time. Adding dynamic rules is optional. If you don't add any rules, all variants created in the Ad Canvas will be optimized to show the variant most likely to be clicked when the creative is served. Signals currently available are Audience, Location, Line Item and Schedule. As of last week, we have added Page Category as an additional signal rule. Learn more!

Campaign Manager - Bulk permission opt-in for audience management

As of the week of June 17, 2019, users will be able to opt-in to the new audience permission in bulk at the Campaign Manager network level. The bulk opt-in can only be done once at the account level, and there must be at least one unapproved link in order to use this option

To use the bulk opt-in option, follow the below steps: 

 1. Click the Admin dropdown and select Account.

2. In the Properties tab, scroll down to the Properties section and expand it.

3. Next to “DV360 link bulk list management approval” click “Approve all.”

4. This will generate a prompt with additional terms. To accept, click “I consent.”

[Launched] mApp support for DoubleVerify Brand Safety/Fraud/Viewability Prebid integration

We are excited to announce the launch of mApp support for DoubleVerify’s pre-bid integration and enhancement to its Fraud/IVT and Viewability targeting options. This completes our effort of unblocking mApp spend on DV360 campaigns that use third party verifiers. 

Previously, when an advertiser used Integral Ad Science or DoubleVerify prebid filtering, their campaigns would not spend on mApp. With this launch, advertisers can continue to use their third party verifiers on their mApp campaigns. Click here for more details!

[Coming Soon] Customize attribution models for Floodlight and offline reports

You’ll soon be able to customize your Floodlight attribution by selecting from a set of available models in your Floodlight settings. Floodlight and reporting currently use a last-touch model by default. You can also choose what attribution model to use when running offline reports with a new attribution model filter. For D&V360 accounts linked to Campaign Manager, the attribution models used in Campaign Manager will be synced. Learn more!

[Coming Soon] TrueView location and affiliate location extensions

We’ll soon be introducing location and affiliate location extensions for TrueView in D&V360. You can use these extensions to help show additional information alongside your TrueView ads that can help you increase store visits and transactions.

- Location extensions: Location extensions can help people find your business locations.

- Affiliate location extensions: Affiliate location extensions let you promote third-party locations, or affiliates that sell your products.

You’ll manage all of your extensions from a new TrueView Extensions tab in your advertiser. Read more!

[Deprecated] GMP Support Contact Email Aliases 

As of June 20th, 2019, all of the email support aliases listed below will be closed and will not accept any new incoming requests:

- sa360-support@google.com

- dv360-support@google.com

- dcm-support@google.com

-authorizedbuyers-support@google.com

-drm-support-us@google.com

- drm-support-ca@google.com

- drm-support-latam@google.com

- drm-support-emea@google.com

- richmedia-apac@google.com

- ddpsupport@google.com

Thus please make sure that you use in Product Help or Help Centre Contact Us form to get in touch with Support. Otherwise, if you submit a request to a deprecated alias after June 20th, that request will not be handled by the Support team - you will need to resubmit it via one of the two channels suggested.  

 

Training & Learning

 Display & Video 360 Upcoming Livestreams

Improve efficiency with Structured Data Files (SDF) - July 11 @10am [UK time]

Learn how Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.

Automating processes with the Google Marketing Platform API's - July 24th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Register: On Air Series »  

On-demand Sessions

Bidding Automation in D&V360

Learn about bidding automation in D&V360 and how to improve campaign performance and save campaign management time thanks to our powerful machine learning algorithms.

Marketing in the Cloud - Cross-Product

Hear from experts how you can supercharge your marketing in the cloud. Learn about how Google thinks about marketing in the cloud, what are the key use cases and best practices that will help advertisers prepare for the future.

Watch On-Demand!

Search Ads 360

 

Product Updates

New Bid Strategy Overview Metrics & Click-Aligned Stats 

Greater enhancements to the SA360 Bid Strategy Overview page include SA360 visit/click aligned statistics for SA360 floodlight and revenue columns in addition to new reporting columns to further assist users in-UI analyze bid strategy performance and potential impacts from conversion delay. Click here for more details!

Position bid strategies will be deprecated for Google Ads campaigns 

On August 15, 2019, it will not be possible to apply a Search Ads 360 bid strategy that targets a keyword position range to Google Ads campaigns. This change prepares Search Ads 360 for the sunset of the average position metric in Google Ads. Learn more about this change! 

Case Studies

Columbus efficiently boosts conversions with a SA360 Smart Bidding strategy

Columbus, part of the Markle group, helped a leading telco brand in Australia to reduce the amount of time spent on setting bids manually by using SA360 smart biddings in combination with enhanced attribution models. Overall, this approach led to an increase of 36% in conversion rate while reducing the CPA by 28% quarter over quarter. Read full article here! 

 Training & Learning

Search Ads 360 Upcoming Livestreams

Optimizing to DDA in SA360 - July 4th @10am [UK time]

Join our live webinar to learn how Data-driven attribution (DDA) can help you assign credit accurately to each touch point in your customer journey, and how ultimately you can maximize value by bidding to DDA in Search Ads 360.

Automating processes with the Google Marketing Platform API's - July 24th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient.

Register: On Air Series >>

On-demand Sessions

Scaled Ad Copy customisation in SA360: Use Ad Builder with Business Data

This session will empower you with knowledge and tools to create, update, and experiment with ad copies across multiple engine accounts from a single configuration.

Marketing in the Cloud - Cross-Product

Hear from experts how you can supercharge your marketing in the cloud. Learn about how Google thinks about marketing in the cloud, what are the key use cases and best practices that will help advertisers prepare for the future.

Watch it on demand!  

analytics 360

 

Product Updates

App+Web Beta Legal Changes for Google Analytics clients (free and paid)

On June 17, GA Terms of Service (free version) and the GA360 Service-Specific Terms were updated. Please read the following materials for additional information: Google Analytics Terms of Service and Service-Specific Terms

Case Studies 

UNICEF USA Expands Their Donor Network with help from Google Analytics 360 audiences

Analytics 360 and Display & Video 360 gives us a full view of the customer journey across all our media buys and allows us to best reallocate budget across our channels to drive incremental revenue.

Tobes Kelly, Director of Digital Revenue, UNICEF USA

Read the full article

Training & Learning

Google Analytics 360 Upcoming Livestreams

Enrich your Audience strategy with Analytics 360 - June 27 @10am [UK time]

Become a better data driven marketer with Analytics 360 audiences! We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform.

Machine Learning powered Audience Strategy with Analytics 360 - July 18 @10am [UK time]

Join us for Part 2 of our Audience strategy series where we will dive into advanced techniques to help you become a Customer-Led marketer. Learn how to leverage the power of Machine Learning and Advanced Analysis in audience building.

Automating processes with the Google Marketing Platform API's - July 24th @10am [UK time]

Learn how you can automate processes like trafficking, reporting, optimization and data activation thanks to the GMP APIs. In this session, we will deep dive into the different APIs available in DV360, CM, SA360 and GA360 and how to connect them to your operations to make your business more efficient. 

Register: On Air Series >>

On-demand Sessions

Marketing in the Cloud - Cross-Product

Hear from experts how you can supercharge your marketing in the cloud. Learn about how Google thinks about marketing in the cloud, what are the key use cases and best practices that will help advertisers prepare for the future.

Healthy Google Analytics Setup: The Power of Google Signals

In this session, we learned about the basics of what a healthy Analytics 360 setup looks like, including how Google Signals can provide a holistic view of how users interact with an online property from multiple browsers and multiple devices.

Healthy Google Analytics Setup: Usage & Data Accuracy

This was Part 2 of our series on healthy setup in GA and participants learned about how they can better understand their on-site behaviour, based on the most accurate data.

Watch on-demand! 

 

We want to hear from you!

We want to hear your feedback so we can keep improving our service and content. Please take a few minutes to fill out this quick survey and let us know your thoughts (your answers will be anonymous).

Give Feedback>> 

GMP logo

Welcome to the June 18 Google Marketing Platform Bi-Weekly Update. Your source of updates on product, industry, inventory opportunities, trainings and learnings across the Google Marketing Platform.

Newsletter must knows at a glance:

1.GMP ON AIR Upcoming Livestreams: Save the Dates

2. Updates to our YouTube Policies on Hate Speech

3. Launched! Impression Share Bid Strategies

4. Scotiabank Case Study

5. Sending GA audiences to multiple destinations

You can find details in the product sections below for DV360, SA360 and GA360.

We value your feedback! Please take a few minutes to fill out the below survey. 


 

Policy Updates

Updates to our YouTube Policies on Hate Speech

In consultation with dozens of experts we’ve taken a closer look at our approach towards hateful content. Based on those learnings and in response to the evolving trends, we’re making 3 key changes:

1. Tougher Community Guidelines

2. Higher Bar for Monetizing Creators

3. Improved Recommendations

Read the official blog for full details! 

 


 

Display and Video

 

Product Updates

Responsive Creative in DV360

We are now launching the ability to upload responsive creatives directly in DV360. Users can also build certain responsive formats (specifically, Cue Cards, Blank Slate, and Panorama) directly in DV360. Prior to this launch, responsive creatives had to be synced from Campaign Manager. Learn more!

IO Level Optimisation

Instead of enabling Autobidding at the Line Item (LI) level, Insertion Order Optimization (IO Opt), is enabled at the Insertion Order. Next to tailoring bids to every impression, IO Opt also manages the budget allocation across all LIs within the IO. IO Opt works across all bidding strategies that maximize performance for a given budget (AKA: Favor Spend bidding strategies)

Learn about the Insertion Order Optimization and what are the benefits >>

Third-party viewability measurement settings now self-service for TrueView line items

You can now set third-party viewability measurement on TrueView line items directly in Display & Video 360 instead of contacting support to implement it on your behalf. If you have a contract with one of three approved third-party viewability measurement providers (IAS, Moat, DoubleVerify), Display & Video 360 support can enable third-party viewability measurement for your advertiser. Once third-party viewability measurement is enabled for your advertiser, you’ll be able to set it on individual TrueView line items. Learn more! 

Training & Learning

Display & Video 360 Upcoming Livestreams

Improve efficiency with Structured Data Files (SDF) - July 11 @10am [UK time]

Learn how Structured Data Files can aid to improve the efficiency with which customers create and optimize their DV360 campaigns. You will save time and resources by automating processes through the usage of csv files and in-UI upload workflows.

Register: On Air Series >>

On-demand Sessions

Marketing in the Cloud - Cross-Product

Hear from experts how you can supercharge your marketing in the cloud. Learn about how Google thinks about marketing in the cloud, what are the key use cases and best practices that will help advertisers prepare for the future.

Understanding the power of Google Audiences

In this session, we learned about the signals and resources available to find more valuable customers.

Audiences: Intro & full funnel

In this session, participants learned about the new centralized Audience management, building, and analysis experience.

Watch On-Demand! 

Product Updates

Launched! Impression Share Bid Strategies

Target Impression Share enables you to get your ads on the absolute top of the results page, top of the results page or anywhere on the results page and assign a specific impression share target. This bid strategy provides clear controls and objectives for advertisers with visibility goals, also making it easy to report on performance. Learn more through the Help Center!

Auction Time Bidding in SA360

Auction time bidding has partially been launched for CPA strategies. Early tests using auction time bidding in Search Ads 360 show a conversion uplift of 15-30% at the same CPA. Click here for mode details! 


 

Search Ads 360

 

Case Studies

Scotiabank boosts lead-to-purchase rate by connecting the online and offline world leveraging Search Ads 360

Scotiabank used formula columns in combination with Smart Bidding in order to drive online credit card applications, particularly those more likely to result in an actual purchase. Through this approach, they managed to increase their application-to-transaction rate by 15.4%. On top of that, the bank improved its impression share lost due to rank by 78%, and its mobile transactions by 25.8%. Read full article here! 

 Training & Learning

Search Ads 360 Upcoming Livestreams

Optimizing to DDA in SA360 - July 4th @10am [UK time]

Join our live webinar to learn how Data-driven attribution (DDA) can help you assign credit accurately to each touch point in your customer journey, and how ultimately you can maximize value by bidding to DDA in Search Ads 360.

Register: On Air Series >>

On-demand Sessions

Scaled Ad Copy customisation in SA360: Use Ad Builder with Business Data

This session will empower you with knowledge and tools to create, update, and experiment with ad copies across multiple engine accounts from a single configuration.

Marketing in the Cloud - Cross-Product

Hear from experts how you can supercharge your marketing in the cloud. Learn about how Google thinks about marketing in the cloud, what are the key use cases and best practices that will help advertisers prepare for the future.

Advanced automated bidding solutions: Optimizing towards LTV in SA360

Learn about the concept of lifetime value (LTV), how the GMP can help you get insights into Lifetime and how this data can be leveraged in SA360.

Social accounts in Search Ads 360

Learn about importing social performance and engagement metrics into Search Ads 360 - for insight into the complete cross-channel conversion funnel, starting with impressions and clicks and ending with conversions on your site.

Watch it on demand! 


 

analytics 360

 

Product Updates

Sending GA audiences to multiple destinations

Initially launched as a beta, this feature has now been rolled out to all clients. It enables you to send a GA audience to multiple different destinations across Ads and DV360 (rather than having to duplicate it), which makes it more efficient to manage and activate your audiences. For more details, follow this link! 

Training & Learning

Google Analytics 360 Upcoming Livestreams

Enrich your Audience strategy with Analytics 360 - June 27 @10am [UK time]

Join us live to find out how you can become a better data driven marketer with Analytics 360 audiences. We'll step you through Audience set up, share use cases for enriching your on-site audiences with CRM data, and highlight how your Audiences can be shared across the Google Marketing Platform.

Machine Learning powered Audience Strategy with Analytics 360 - July 18 @10am [UK time]

Join us for Part 2 of our Audience strategy series where we will dive into advanced techniques to help you become a Customer-Led marketer. Learn how to leverage the power of Machine Learning and Advanced Analysis in audience building.

Register: On Air Series >>

On-demand Sessions

Marketing in the Cloud - Cross-Product

Hear from experts how you can supercharge your marketing in the cloud. Learn about how Google thinks about marketing in the cloud, what are the key use cases and best practices that will help advertisers prepare for the future.

Healthy Google Analytics Setup: The Power of Google Signals

In this session, we learned about the basics of what a healthy Analytics 360 setup looks like, including how Google Signals can provide a holistic view of how users interact with an online property from multiple browsers and multiple devices.

Healthy Google Analytics Setup: Usage & Data Accuracy

This was Part 2 of our series on healthy setup in GA and participants learned about how they can better understand their on-site behaviour, based on the most accurate data.

Watch on-demand! 


 

 

We want to hear from you!

We want to hear your feedback so we can keep improving our service and content. Please take a few minutes to fill out this quick survey and let us know your thoughts (your answers will be anonymous).

Give Feedback>>