Search Ads 360 Practical Videos

Thanks to this practical guide you will be able to review in detail how in Search Ads 360, a formula column applies spreadsheet-like functions to data from existing Search Ads 360 columns. You can add formula columns to Search Ads 360 reports, create bid strategies that optimize to the formula, or use them in other formula columns. 

In this video we will have a step by step implementation guide for Data Driven Attribution (DDA) in Search Ads 360. Remember that DDA analyzes interactions in your campaigns and creates a model for distributing conversion credit based on where an interaction occurs in a conversion path. Then DDA applies the model to the conversions in your advertiser, so you can see a more accurate picture of how clicks on keywords and other biddable items lead to conversions.

2019 Search Ads 360 ON AIR

Date: 14th November 2019

Parallel tracking is a technique some search engines use to enable landing pages to load more quickly while still allowing external tracking systems such as Search Ads 360 to measure clicks and conversions. When a customer clicks your ad, the engine sends the customer directly to your landing page while simultaneously sending a request to the ad's tracking URL. During the livestream you will learn all about how you can get started with Microsoft Parallel Tracking.

Date: 22nd October 2019

Have you ever wondered about the possibilities of data integration between Search Ads 360 and the rest of the GMP products? Join us for this session where we will discuss how data pipelines work and understand which are the key points to keep in mind while designing your Search Ads 360 architecture.

Date: 26th September 2019

The countdown to the Holiday Season 2019 has begun! Thanks to our latest Search Ads 360 new features we developed a new guideline for 2019! Search Ads 360 offers you the tools to maximise performance during the key retail period, save administrative hours through automated workflows, and leverage powerful reporting to uncover insights. Join us for this session so that you are fully prepared ahead of the holiday period across all your Search Marketing efforts.  

Date: 10th September 2019

In this session, we will take you through the best practices for automating your Search Ads 360 account. We will focus on automation and deep dive into newly launched features within Auction Time Bidding. 

  • Automation Strategies Roadmap [With focus on auction time bidding]
  • New! Bid Strategy Overview Metrics

Speakers: Leshiya Kamboj and Jose Paris (GMP Tech Managers).

Date: 4th July 2019

Learn how Data-driven attribution (DDA) can help you assign credit accurately to each touch point in your customer journey, and how ultimately you can maximize value by bidding to DDA in Search Ads 360.

  • Introduction to Attribution
  • DDA Model creation
  • Reporting using a DDA Model
  • DDA Bid Optimization
  • Common DDA Concerns
  • Recent Product Updates
  • Testing Q&A

Speakers: James Kennedy and Constantin Poetz (GMP Tech Managers).

Date: 13 June 2019

Learn how to create, update, and experiment with ad copies across multiple engine accounts from a single configuration. Customise your ad text in each ad group using dynamic feeds to show the right message to the right user.

  • Business Data (Use Cases, Implementation Steps)
  • Ad Builder (Use Cases, Implementation Steps)
  • Q&A

Speakers: Francois Colavecchio (SA360 Technical Specialist) and Eliott Da Encarnacao (GMP Tech Manager).

Date: 25 April 2019

If you're engaging audiences through social, search, and display ads, it's possible that all three channels contribute to conversions on your site. Don’t miss this session to learn more about importing social performance and engagement metrics into Search Ads 360 - for insight into the complete cross-channel conversion funnel, starting with impressions and clicks and ending with conversions on your site.

  • Why Social by Search Ads 360?
  • Getting Started
  • Cross-Channel Remarketing
  • Q&A

Speakers: Raffaella Angelelli (GMP Partner Manager) and Francis Houghton (Search Ads 360 Technical Specialist).

Date: 9 May 2019

Learn about how to measure & bid towards data that matters the most to your business! Leverage Search Ads 360 to measure & bid towards input such as Lifetime value, profit & omni-channel revenue.

  • What is Life Time Value & Why is it Important?
  • Calculating Life Time Value
  • Bring Life Time Value into Search Ads 360
  • Bid Optimizing
  • Key takeaways & Live Questions

Speakers: Damian Starek, Pia Kramer & Tetsuo Konno (GMP Tech Managers).

Watch this livestream to learn more about Search Ads 360 latest announcements and take a closer look at some of our most exciting product releases. We will be joined by our very own Group Product Manager, Bashar Kachachi.  

2018 Search Ads 360 ON AIR

Audiences are at the very heart of an optimized, user oriented and successful search engine advertising strategy. Leverage your media audience strategy in Search Ads 360 by combining it with the most advanced optimization features. In this livestream, you will learn the way audiences help you map the entire conversion journey of your users, the types of audiences you can use through Search Ads 360, and how you can drive success by empowering their reach with Search Ads 360 automation features.  

Spending a specific budget in a given timeframe and spending it in the most optimal way may pose a challenge for many advertisers. 

 During this livestream we will show you what tools are available in Search Ads 360 to help you keep track of spend as well as automate bid management to help you achieve your budget and performance goals. We will discuss best practices in setting up budget bid strategies and show you a real life demo to make sure that after the livestream you’ll be fully equipped to successfully launch your own budget bid strategies.

On October the 30th, Google Ads will enforce all accounts to use Parallel Tracking. With Parallel tracking, users will be redirected to the final URL directly after clicking on an ad from Google.com. Intermediate URLs, including the Search Ads 360 clickserver, would be pinged asynchronously. While standard click tracking is unaffected, features dependent on the Search Ads 360 clickserver modifying the final URL will no longer function. During this session we will be covering how to get Search Ads 360 ready to be compatible with Parallel Tracking.  

In the second episode dedicated to Data Driven Attribution in Search Ads 360, we will take a closer look at the more advanced topics.  

Attribution reports can give you detailed information about the paths that lead people to conversions for your business. In this session our product experts will walk you through how DDA reports can give you a better sense of your potential customers' conversion paths than just looking at the last-clicked keyword.  

The countdown to the Holiday Season 2018 has begun! Search Ads 360 offers you the tools to maximise performance during the key retail period, save administrative hours through automated workflows, and leverage powerful reporting to uncover insights. Join us for this session so that you are fully prepared ahead of the holiday period across all your Search Marketing efforts.  

In order to understand the true value of each of Search click, you need an attribution model that better reflects the new fragmented mobile-first consumer journey. Join our session to learn how Data-driven attribution (DDA) in Search Ads 360 can help you better understand the value of each ad click throughout your customer’s journey.  

For companies whose business revolves around a large dynamic inventory, the challenge of constantly adapting search campaigns to these inventory changes can be enormous.  

Join us to take a closer look at how Inventory Management in Search Ads 360 can use data from an inventory feed to generate & automatically update highly targeted campaigns. Discover how to save time spent on constantly creating keywords or updating ads so you can better focus on optimization and strategy.  

In the second episode dedicated to auto bidding solutions, we will take a closer look at the more advanced capabilities offered by the DS bidding suite and deep dive into optimisation tips that are relevant to your business.  

We will be joined by one of our very own product specialists making this a very actionable and practical session with plenty of examples and use cases.  

Join us for an exclusive look into the essentials of autobidding solutions offered by DoubleClick Search. In this episode of DoubleClick Search on Air, we will review the basics of new bid strategy set up, share best practices and review solutions to the most commonly encountered challenges.