Welcome to
GNI Digital Growth Programme
From free interactive workshops, to in-depth labs, equip yourself with the tools to help grow your digital publishing business.
Workshops are available in English, Spanish, Italian, Czech, Dutch and Nordic regions with more European regions being added in the coming months.
Labs will initially be held in English, followed by the above languages. Places are limited and available upon application.
Workshops
Workshops designed to provide publishers at the start of their digital journey with the fundamental skills to help digitally scale their business, explore revenue options and build an engaged following online.
Labs
Intensive labs, delivered by our partners at FT Strategies & Table Stakes Europe, Wan Ifra, offer publishers a chance to connect with industry experts and learn how to accelerate their online growth.
Deep Dive Sessions
Hands on one-to-few sessions at the end of each week to provide publishers with a forum for discussion, a chance for peer-to-peer learning and an opportunity to interact with the workshop’s lead coaches to foster a deeper understanding of the workshop outcomes.
YouTube Live
45 min interactive sessions
Transfer your existing skills online, support your business culture and help develop your digital presence.
Modules
Discover how to meet the demands of your digital readers and keep up-to-date with current trends.
Learn more about how to evolve your traditional publishing business, support your culture and embrace the digital newsroom.
Analyse changing consumer behaviours, discover ways to grow your readership online and develop a loyal digital community.
YouTube Live
45 min interactive sessions
Grow your audience online, improve user experience and learn how to build an active digital following.
Modules
Discover the value of mixed media content, embrace new ways to produce content online and explore digital distribution.
Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search.
Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content.
YouTube Live
45 min interactive sessions
Underpinning the success of many publishers now is data. What do we know about our audience, what can we learn about our content and critically how can we get better at both of these? Data is the answer. In these sessions, we cover everything from the basics in Google Analytics to making data-driven changing in real-time.
Modules
Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data.
Measure the engagement of content, connect your insights to performance-based business results and keep up to date with trends.
Understand your analytics with a suite of tools to gain more insights into your content’s performance.
Discover the latest developments by Web Vitals and how to use the recommendations made by our developer community to understand your data and enhance your site’s performance and speed.
YouTube Live
45 min interactive sessions
Understand your digital ads landscape from native advertising to programmatic strategies to help optimise your performance.
Modules
Discover how to turn views into income, establish your digital advertising strategy and gain an understanding of how to use AdSense.
Find out which ad types might work best for you and learn how to forecast your revenue rise and fall.
Discover new insights about online advertising and how to make the most out of your data when advertising as a publisher.
Find out how programmatic advertising has optimised the online advertising space and help simplify the process of advertising by utilising these tools and techniques.
YouTube Live
45 min interactive sessions
Understand your digital ads landscape and gain insights to help maximise reader revenue and subscriptions.
Modules
Suggestions on how you might grow your memberships and subscriptions, assess your consumer revenue options and communicate your ‘why’ to readers.
Evaluate the size of your reader revenue opportunity and identify tactics and tools you may want to consider in order to meet your readers’ needs and keep them engaged.
Identify ways you can reach more readers and keep their attention, analyse your performance and optimise your strategy for long-term reader revenue success.
Explore different income streams online, and how you might diversify your revenue options.
