Audience Development
Duration 45 mins · Topics 3 · Participants 30
AUDIENCE development
In today’s digital world, readers are looking for new ways to engage with news publishers online. These sessions will explore the importance of developing an active digital readership and consider the value that a digital database brings.
Who's it for
Workshops are designed for publishers who are taking their first steps in the digital world. They may be starting to explore digital offerings or creating digital content for the first time.
Depending on the size of your organization these lessons are targeted at key decision makers on audience strategy and product (such as Editor in Chief, Chief Technology Officer).
Eligible publishers need to have a focus on core news provision. Sub-verticals that would be included: Politics, Local/Country/World events, Business, Technology, Health, Science.
Companies that solely provide entertainment content (lifestyle, celebrity, sports, fashion) are not eligible.
Schedule
45 mins • Webinar
Discover the value of mixed media content, embrace new ways to produce content online and explore digital distribution.
The session will cover:
- New media and how you could use it to bring stories to life.
- How digital content is created and ways to save time.
- Different options to distribute content digitally and build repeat visits.
45 mins • Webinar
Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search.
The session will cover:
- An introductory understanding of search and how to structure your site.
- Ways you could improve your site speed and page load.
- Online assets and suggestions on how to improve mobile design for better user experience.
45 mins • Webinar
Discover the role of a newsletter in digital publication, learn how to set-up your own and encourage readers to sign-up to quality content.
The session will cover:
- How newsletters can be an important tool for growth and retention.
- Tips on how to produce a more engaging newsletter by following the 'Newsletter Checklist'.
- Some of the set up requirements for producing a newsletter.
