Reader Revenue
Duration 45 mins · Topics 4 · Participants 30
Reader revenue
As advertising evolves online, understanding and developing your revenue strategy has become increasingly important. These sessions will help you understand your digital ads landscape and gain insights on how to maximise reader revenue and subscriptions.
Who's it for
Workshops are designed for publishers who are taking their first steps in the digital world. They may be starting to explore digital offerings or creating digital content for the first time.
Depending on the size of your organization these lessons are for senior leadership roles or key decision makers on revenue, audience and data strategy (such as Chief Executive Officer, Chief Digital Officer, Chief Revenue Officer).
Eligible publishers need to have a focus on core news provision. Sub-verticals that would be included: Politics, Local/Country/World events, Business, Technology, Health, Science.
Companies that solely provide entertainment content (lifestyle, celebrity, sports, fashion) are not eligible.
Schedule
45 mins • Webinar
Suggestions on how you might grow your memberships and subscriptions, assess your consumer revenue options and communicate your purpose to your readers.
The session will cover:
- Different consumer revenue options and introduce the GNI Reader Revenue playbook and tools.
- Some of the options available when implementing a subscription paywall.
- How to explore what makes your digital offering unique and suggestions of how to communicate your purpose to your readers.
45 mins • Webinar
Evaluate the size of your reader revenue opportunity and identify tactics and tools you may want to consider in order to meet your readers’ needs and keep them engaged.
The session will cover:
- Ways in which you can estimate the size of your reader revenue opportunity.
- How you could use surveys and interviews to better understand reader needs.
- Some of the analytics you may want to consider in order to understand current readers’ behaviors.
45 mins • Webinar
Identify ways you can reach more readers and keep their attention, analyse your performance and optimise your strategy for long-term reader revenue success.
The session will cover:
- Some of the options available to grow your readership and deepen reader engagement.
- Ways of tracking your organisation’s performance and identifying areas of improvement across the funnel.
- How to plan a long-term reader revenue goal, assign metrics to measure performance and implement tactics for success.
45 mins • Webinar
Explore different income streams online, and how you might diversify your revenue options.
The session will cover:
- How to consider your current methods of income and take inspiration from other publishers around the world.
- Considering different platforms and how they could impact your return on investment.
- Ways you could plan for future revenue possibilities.
