Audience Engagment

Audience Development

Duration 45 mins · Topics

AUDIENCE development

In today’s digital world, readers are looking for new ways to engage with news publishers online. These sessions will explore the importance of developing an active digital readership and consider the value that a digital database brings.

Who's it for

Workshops are designed for publishers who are taking their first steps in the digital world. They may be starting to explore digital offerings or creating digital content for the first time.

Eligible publishers need to have a focus on core news provision. Sub-verticals that would be included: Politics, Local/Country/World events, Business, Technology, Health, Science.


Creating Content for Digital

25 November · 10:00

45 mins • Webinar

Discover the value of mixed media, embrace new ways to produce digital content and understand digital distribution.

The session will cover:

  • Mixed media and how you could bring stories to life.
  • How digital content is created and ways to save time.
  • Different options to distribute content digitally and build repeat visits. 

Optimising Your Digital Assets

25 November · 11:00

45 mins • Webinar

Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search.

The session will cover:

  • An introductory understanding of search and how to structure your site.
  • Ways to help your website load faster.
  • Suggestions on how to improve your website for mobile users.


Online tools

Online Tools & Resources

Access tools and resources to help give context and familiarise yourself with some of the fundamentals before taking part in the workshops. This is optional and not essential, but you might find them helpful.