Data Management
Duration 45 mins · Topics 2
Data Management
A data-driven approach can help underpin successful strategic and creative decisions. We start by looking at ways to gain data about your readers and content. From the basics in Google Analytics to making data-driven changes in real-time, these sessions will help you explore the world of data.
Who's it for
Workshops are designed for publishers who are taking their first steps in the digital world. They may be starting to explore digital offerings or creating digital content for the first time.
Eligible publishers need to have a focus on core news provision. Sub-verticals that would be included: Politics, Local/Country/World events, Business, Technology, Health, Science.
45 mins • Webinar
Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data.
The session will cover:
- How to set-up and use Google Analytics to help gain insights into your content.
- Key insight metrics and an introduction to the News Consumer Insights & Real Time Consumer Insights tools.
- How to consider your digital audience in more depth using the data maturity benchmark test.
45 mins • Webinar
Measure your content engagement, connect your insight to performance-based results and stay on trend.
The session will cover:
- The demand for data driven content and how this can help improve engagement.
- How your own data could help change your reader’s experience based on their preferences.
- How to access the Google Analytics insight tools.
Online Tools & Resources
Access tools and resources to help give context and familarise yourself with the fundamentals before taking part in the workshops. This is optional and not essential, but you may find it helpful.