Workshops
These workshops provide news publishers with the fundamental skills to help digitally scale their business, optimise advertising revenue and build an engaged following online.
Business Strategy
Transfer your existing skills online, support your business culture and develop your digital presence.
Week commencing 23 November 2020
10.00am
24 November 2020
Grow your Readership
45 mins • Webinar
Analyse changing consumer behaviours, discover ways to grow your readership online and grow loyal followers
The session will cover:
- Ways to maintain loyal readers as reader behaviour changes over time.
- Suggestions on how to become more relevant to you readers.
- How to create a user journey map to help understand who your future readers are and what you could offer them.
11.30am
21 December 2020
GNI Live 3.0 Africa Verification
Run by the Google News Lab, explore tools to help reporters fight against misinformation and disinformation, by helping journalists identify modified images, altered video and debunk rumours.
Audience Development
Grow your audience online, improve user experience and learn how to build an active digital following.
Week commencing 23 November 2020
10.00am
25 November 2020
Creating Content for Digital
45 mins • Webinar
Discover the value of mixed media, embrace new ways to produce digital content and understand digital distribution.
The session will cover:
- Mixed media and how you could bring stories to life.
- How to create digital content and ways to save time.
- Different options to distribute content digitally and build repeat visits.
11.00am
25 November 2020
Optimising Your Digital Assets
45 mins • Webinar
Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search.
The session will cover:
- An introductory understanding of search engines and how to optimise your site.
- Ways to help your website load faster.
- Suggestions on how to improve your website for mobile users.
Data Management
Explore the world of data to learn about your audience, your content and how data can help you to make strategic and creative decisions.
Week commencing 23 November 2020
10.00am
26 November 2020
Understanding your data
45 mins • Webinar
Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data.
The session will cover:
- How to set-up and use Google Analytics to help gain insights into your content.
- Key insight metrics and an introduction to the News Consumer Insights & Real Time Consumer Insights tools.
- How to consider your digital audience in more depth using the data maturity benchmark test.
11.00am
26 November 2020
Data Driven Content
45 mins • Webinar
Measure your content engagement, connect your insight to performance-based results and stay on trend.
The session will cover:
- The demand for data driven content and how this can help improve reader engagement.
- How your own data could help change your reader’s experience based on their preferences.
- How to access the Google Analytics insight tools.
Advertising Revenue
Understand the digital ads landscape from utilising native advertising to programmatic strategies to help optimise your commercial performance.
Week commencing 30 November 2020
10.00am
01 December 2020
Establishing Your Advertising Strategy
45 mins • Webinar
Discover how to turn website views into income, establish your digital advertising strategy and understand how to use AdSense.
The session will cover:
- How to set up your own AdSense profile and explore ad strategy via the strategy checklist.
- An introduction to the AdSense interface and explore some relevant types of adverts for your organisation.
- Different types of adverts available and how to analyse the ad experience report.
11.00am
01 December 2020
Optimising Ad Revenue
45 mins • Webinar
Find out which ad types might work best for your website and learn how to forecast your revenue flow.
The session will cover:
- Ways to structure your web pages to increase advertising impact.
- How to use the viewability toolkit to help increase online ad views.
- An overview of what programmatic advertising is.
Reader Revenue
Maximise reader revenue opportunities by understanding the digital advertising channels available to you, gain and leverage user insights and identify subscription strategies.
Week commencing 30 November 2020
10.00am
03 December 2020
Reader Revenue Models
45 mins • Webinar
Suggestions on how to grow your memberships and subscriptions, assess your consumer revenue options and communicate your purpose to your readers.
The session will cover:
- Different consumer revenue options and introduction to the GNI Reader Revenue playbook and tools.
- Some of the options available when implementing a subscription paywall.
- How to discover your unique digital offering and how to communicate your purpose to your readers.
11.00am
03 December 2020
Assessing The Opportunity
45 mins • Webinar
Evaluate the size of your reader revenue opportunity and identify tactics and tools to meet your readers’ needs and keep them engaged.
The session will cover:
- Ways in which you can estimate the size of your reader revenue opportunity.
- How you could use surveys and interviews to better understand reader needs.
- Some of the analytics you may want to consider in order to understand current readers’ behaviors.