45 mins • Webinar
Analyse changing consumer behaviours, discover ways to grow your readership online and grow loyal followers
The session will cover:
Run by the Google News Lab, explore tools to help reporters fight against misinformation and disinformation, by helping journalists identify modified images, altered video and debunk rumours.
Discover the value of mixed media, embrace new ways to produce digital content and understand digital distribution.
Understand how to measure the success of stories online, optimise your digital content and make yourself discoverable through Search.
Discover how to set key metrics for digital success, gain insights to better understand your audience and make the most of your data.
Measure your content engagement, connect your insight to performance-based results and stay on trend.
Discover how to turn website views into income, establish your digital advertising strategy and understand how to use AdSense.
Find out which ad types might work best for your website and learn how to forecast your revenue flow.
Suggestions on how to grow your memberships and subscriptions, assess your consumer revenue options and communicate your purpose to your readers.
Evaluate the size of your reader revenue opportunity and identify tactics and tools to meet your readers’ needs and keep them engaged.