EVENT SCHEDULE
Tuesday, December 10th
Registration begins at 8:00 AM, followed by morning sessions, breakouts, and an evening social hour.
| 8:00 AM | Registration + Breakfast |
| 9:00 AM | Welcome Remarks |
| 9:20 AM | Opening Keynote by Nicole Ricossa, Director of SMB and News Partners |
| 9:40 AM | Build and analyze your audience |
| 9:50 AM | Optimize your user funnel and content creation through data |
| 10:25 AM |
Break |
| 10:45 AM | Intro to Google Labs |
| 11:00 AM | GNI Data Lab: Understanding data to drive decision-making |
| 11:35 AM | Ad Revenue: best practices to drive growth |
| LUNCH | |
| 1:35 PM | Consumer Revenue: increase loyalty with readers |
| 2:35 PM | Workshops: (1) Drive reader revenue (2) Drive ads revenue (3) Develop your revenue strategy with audience data |
| 4:15 PM | Break |
| 4:30 PM | Fireside Chat with Jeff Elgie, CEO of Village Media |
| 5:00 PM | Closing Remarks |
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Wednesday, December 11th
Breakfast begins at 8:00 AM, followed by morning, afternoon sessions and a closing happy hour.
| 8:00 AM | Breakfast |
| 9:00 AM | Welcome Remarks |
| 9:10 AM | Fireside Chat with Richard Gingras, VP of News |
| 9:55 AM | Supporting quality journalism |
| 10:15 AM | Content planning with Google Trends |
| 10:30 AM | Break |
| 10:50 AM | 2020 Election Reporting |
| 11:20 AM | First Draft Simulation: fact check content |
| LUNCH | |
| 1:05 PM | OkayAfrica + Okayplayer: How new voices keep storytelling inclusive |
| 1:15 PM | Xtra Magazine: LGBTQ2 Communities and issues in the media |
| 1:25 PM | Inclusive storytelling Q&A |
| 1:35 PM | Leverage machine learning to elevate your story |
| 1:55 PM | Bring data visualization journalism to the newsroom |
| 2:35 PM | How to think through your content distribution strategy |
| 2:55 PM | Bring the story to life Q&A |
| 3:10 PM | Closing Remarks |
| 3:15 PM | Closing Happy Hour |