Go Global Malaysia Workshop - Penang - July

July 26, 2017 8:30 - 17:30

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Hotel Equatorial Penang, George Town, Malaysia

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Your Export Journey Starts Here

Go Global Malaysia (#GoGlobalMY) aims to help Small Medium Enterprises (SMEs) in Malaysia explore new markets by digitalizing and equipping them with the right knowledge and tools. Through the Export workshops, we aim to connect the digital ecosystem with export ecosystem partners and existing export infrastructure to enable holistic growth amongst Malaysian SMEs.

In today’s business climate, internationalisation is one of the key areas companies should consider to grow and stay competitive. Working together with Google, Alliance Bank, Mastercard, Maxis, MITI, MATRADE and SMECorp, we hope to help local SMEs build their business capabilities, promote international exports and grow to be globally competitive companies.



Program Timeline

Timeline Details
08:30 - 09:30 Guest Arrival and Registration
09:30 - 09:45 Welcome & Introduction to Go Global Malaysia 2017
09:45 - 12:00 Session 1: Google
  • Digital Opportunity & Digital Marketing Frameworks
  • Google Tools to Plan Your Export Business
  • Overview of Google AdWords - Search, Display, YouTube
12:00 - 13:00 Lunch Break & Networking
13:00 - 15:00 Session 2: Maxis
  • Intro to NWOW - Digitalising Companies in Malaysia
  • Customer Engagement Online - Importance of Digital Presence
  • Operate in a More Cost-Efficient Way - Reduce data wastage & take your business on the go
  • Making Business Smarter - Operations & Cost-Efficiency
15:00 - 17:00 Session 3: Alliance Bank & Mastercard
  • Basic Requirement for e-Commerce
  • Targeted Channels (B2B or B2C)
  • Terms & Conditions (Possible Implication)
  • Supply Chain Management (Managing the Supply Chain)
  • Payment Acceptance (e-Commerce)
  • Managing Foreign Exchange Volatility
  • Fraud/ Chargeback Management
  • Managing & minimizing charge-backs in e-Commerce
17:00 - 17:30 Networking & Consultation

Go Global Malaysia Success Stories 

When and where

Wednesday 26 July 2017 (08:30 - 17:30)
Hotel Equatorial Penang @ Jalan Bukit Jambul, Bukit Jambul, 11900 George Town, Pulau Pinang