Get your website and Google AdSense account ready for the increased demand during the holiday season. In this episode, Ceyda will be taking you through some of the best practices that you can use when preparing for the seasonal trends. It will help you better understand what’s seasonality and why it’s important for you.

Google's digital advertising ecosystem consists of three players: users, publishers, and advertisers. Google Network is where the sell-side and the buy-side meets. In this livestream, we will talk about who are the advertisers, what is their media purchasing behavior and what can publishers do to position themselves better.

How well informed are you about the Google AdSense Program Policies? We hope that all publishers participating in Google AdSense have a long and successful partnership with Google. For that to happen, it’s important that you familiarize yourself with the AdSense program policies. The more you know about our policies, the more likely it is that all sites and pages where you display Google ads will fully comply with these policies. In this livestream, you will learn more about Google Publisher Policies and how to maintain your compliance with them.

Learn about the most recent Google Search updates and best practices from Valentyn - a Senior Outreach Specialist at Google Ireland. In this session of AdSense on Air, we will cover topics such as Mobile First Indexing, How Search Works as well as a number of Search Best practices to consider for your site.

Finding the time to create great content for your users is an essential part of growing your publishing business. Today we are introducing AdSense Auto ads, a powerful new way to place ads on your site. Auto ads use machine learning to make smart placement and monetization decisions on your behalf, saving you time. Place one piece of code just once to all of your pages, and let Google take care of the rest.

This session focuses on how to comfortable install the AMP Wordpress plugin to make your site AMP compatible. We also shared great tips on how Google Analytics can help you get the most out of your data to drive growth on your website and AdSense account.

Learn more about creating AMP pages and familiarizing yourself with the official AMP Plugin for WordPress supports fully integrated AMP publishing for WordPress sites, with robust capabilities and granular publisher controls.

In this Livestream, we talk about AMP, the latest updates on the project, walkthrough how to create your first AMP page with the AMP for Wordpress Plugin.

Authorized Digital Sellers (Ads.txt) is an IAB initiative that helps ensure that your digital ad inventory is only sold through sellers who you've identified as authorized. In this session, we will walk you through how to create an ads.txt file, how to troubleshoot common implementation issues, and we will provide additional news about Google's detection of ads.txt file placed on subdomains.

Websites are increasingly served over the secure HTTPS protocol, which ensures the integrity of all data communicated between a user's computer or smartphone and the servers on which a website is hosted. In 2018, it is more critical than ever to switch over to the HTTPS technology. In this session, Vincent and Fatih will cover the reasons why HTTPS is critical. They will highlight the steps needed for a healthy migration, and will warn of the common pitfalls to avoid in the process.

The holiday season is the busiest time of every year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. It’s also the time when CPMs are usually higher than the rest of the year. In this livestream, Olga and Ceyda will share with you their best tips to help you be in tip-top form for the season!