Get your website and Google AdSense account ready for the increased demand during the holiday season. In this episode, Ceyda will be taking you through some of the best practices that you can use when preparing for the seasonal trends. It will help you better understand what’s seasonality and why it’s important for you.

Google's digital advertising ecosystem consists of three players: users, publishers, and advertisers. Google Network is where the sell-side and the buy-side meets. In this livestream, we will talk about who are the advertisers, what is their media purchasing behavior and what can publishers do to position themselves better.

How well informed are you about the Google AdSense Program Policies? We hope that all publishers participating in Google AdSense have a long and successful partnership with Google. For that to happen, it’s important that you familiarize yourself with the AdSense program policies. The more you know about our policies, the more likely it is that all sites and pages where you display Google ads will fully comply with these policies. In this livestream, you will learn more about Google Publisher Policies and how to maintain your compliance with them.

Learn about the most recent Google Search updates and best practices from Valentyn - a Senior Outreach Specialist at Google Ireland. In this session of AdSense on Air, we will cover topics such as Mobile First Indexing, How Search Works as well as a number of Search Best practices to consider for your site.

Finding the time to create great content for your users is an essential part of growing your publishing business. Today we are introducing AdSense Auto ads, a powerful new way to place ads on your site. Auto ads use machine learning to make smart placement and monetization decisions on your behalf, saving you time. Place one piece of code just once to all of your pages, and let Google take care of the rest.

This session focuses on how to comfortable install the AMP Wordpress plugin to make your site AMP compatible. We also shared great tips on how Google Analytics can help you get the most out of your data to drive growth on your website and AdSense account.

Learn more about creating AMP pages and familiarizing yourself with the official AMP Plugin for WordPress supports fully integrated AMP publishing for WordPress sites, with robust capabilities and granular publisher controls.

In this Livestream, we talk about AMP, the latest updates on the project, walkthrough how to create your first AMP page with the AMP for Wordpress Plugin.

Authorized Digital Sellers (Ads.txt) is an IAB initiative that helps ensure that your digital ad inventory is only sold through sellers who you've identified as authorized. In this session, we will walk you through how to create an ads.txt file, how to troubleshoot common implementation issues, and we will provide additional news about Google's detection of ads.txt file placed on subdomains.

Websites are increasingly served over the secure HTTPS protocol, which ensures the integrity of all data communicated between a user's computer or smartphone and the servers on which a website is hosted. In 2018, it is more critical than ever to switch over to the HTTPS technology. In this session, Vincent and Fatih will cover the reasons why HTTPS is critical. They will highlight the steps needed for a healthy migration, and will warn of the common pitfalls to avoid in the process.

The holiday season is the busiest time of every year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. It’s also the time when CPMs are usually higher than the rest of the year. In this livestream, Olga and Ceyda will share with you their best tips to help you be in tip-top form for the season!

Own an ecommerce website? Watch our last season 1 Livestream to learn how best to diversify revenue streams and maximize ecommerce websites profitability.

Now you've set up your Google Ad Manager inventory after watching our first livestream on that topic, it's time to start selling it by creating orders. Join Clément & Killian in our latest Livestream to learn the first step of trafficking and get their best tips to start selling your inventory properly.  

Join Google for a hands-on Livestream on News Consumer Insights; the new free dashboard built on top of Google Analytics that will help news organisations of all sizes understand and segment their audiences with a subscriptions strategy in mind. This will enable publishers to use data, analytics, and actionable insights to help build sustainable digital businesses.

DoubleClick for Publishers (DFP) is the comprehensive ad platform that simplifies ad management for a multi-screen audience. Do you monetize your website with different ad networks? Do you manage direct deals? Google experts will discuss how DFP can help you earn more whilst streamlining your ad operations.  

Discover key reporting features that help analyze performance data and track revenues. Create smarter reports for your AdSense earnings. Plus, receive top tips from our AdSense experts on how and where to show the right ads for your site.

Tune in to hear about our latest product update where we reveal our most recent addition to the Google AdSense platform. You’ll learn about the latest techniques and features directly from Google experts. Get yourself updated on best practice for online advertising.

Upgrade your mobile UX using a combination of Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA). You’ll learn about all the available use cases and be able to decide which one best fits your mobile strategy.

Building a better ad experience for users is essential to sustain the free & open web. In this Livestream, we review the Better Ads Standards and Chrome’s plan for enforcement. You will learn how to adapt your site to stay compliant and how to prepare for upcoming changes in Chrome.  

The Accelerated Mobile Pages (AMP) framework makes it possible to create websites and ads that are fast, good looking and perform well on all platforms. In this Livestream, Google experts will show you how to create and monetize AMPs easily; sharing the resources you'll need to get started.  

Did you know that most sites lose half their visitors while loading? In this livestream, our experts help you build an optimized mobile website that can earn as much as possible from mobile users. Listen in for smart tips on what works best for mobile users.  

Get set for holiday advertising as you learn more about key dates, formats and targeting types. Among the topics: How to match your content to what users want, work with AdSense native ads formats, and make your website ads even more visible.  

Ready to make the most of every single mobile ad opportunity? This livestream with Google experts covers best practices for user experience, and shows why ad viewability is so important. You'll also learn how to increase your AdSense coverage, which ad sizes work best, and how to invite more advertisers to compete for your space.  

Learn more about the new AdSense Native ads, such as In-Feed and In-Article. Native ads match the look and feel of your site, providing a great user experience for your visitors. This overview of the AdSense Native ads formats includes best practices and other useful tips for adding native ads to your site.  

Learn more about the power of viewability and how a special focus on it can help your ads perform better. Click play now to watch and get viewability best practices from our Google Optimization specialists.