Discovery & distribution on Google Play
Learn about the latest improvements we’ve made to help with game discovery and distribution. We’ll cover our vision for the Google Play Store, new updates to help you reap the discovery benefits of Google Play Instant and share the latest on tools and services that will help you effectively distribute your game.
Speakers: Kobi Glick, Product Manager, Google Play, Ben Frenkel, Product Manager, Google Play Instant
How to Using Android vitals to identify performance issues and improve app quality
Join us to learn how game developers can leverage Android vitals to identify crashes and hear from Tapps Games who has used these metrics to troubleshoot issues and bolster business KPIs.
Speaker: Fergus Hurley, Product Manager, Google Play, Felipe Hayashida, CMO, Tapps Games
Building the hype - effective pre launch strategies
Learn about tools and best practices for running a successful prelaunch process to build buzz for your upcoming launch, as well as effective use of pre-release testing and rollout to minimize risk at launch.
Speakers: Jonathan Cheung, Software Engineer, Google Play, Emily Putze, Partner Development Manager, Google Play
Lifetime valuation of games
Let's dive in to the data. In this talk, you'll gain a better understanding of LTV as a metric, Google tools to help improve your game, and real examples how developers have improved LTV.
Speaker: Ignacio Monereo, Partner Manager, Google Play