Agenda

10:30

Game monetisation viewed from space

30 min

Damien Mabin
Developer Advocate, Google

Game monetisation, especially for free to play games but not only, is so closely related to retention, gameplay, fun, and player experience, that it's becoming a synonym of ""game"" as a whole. This talk will focus on separating all the components that make the monetization of a game, dive into each of them and find their interdependence.

 

11:00

Opportunities are in limitations

30 min

Maral Kalajian
Head of Marketing and Communications, Watty

The talk will focus on how she found innovative ways to create experiences and opportunities with limited resources in her personal journey and Watty journey.

 

11:30

What's new in Google Play

30 min

Ignacio Monereo
Google Play Business Development, Google

New and advance features in Google Play to help Android developers build, distribute and monetize their apps or games.

 

12:00

BigQuery - One step beyond

30 min

Daniel Bergqvist
Developer Advocate, Google

In this hands-on session we will see how we can use BigQuery to handle everything from geospatial data to training machine learning models, using nothing but SQL.

 

12:30

Grow your startup with the best of Google

30 min

Sofia Benjumea
Google for Startups, Google

A deep dive into all the offerings that Google has to help your startup grow.

 

14:00

Accelerate application development with Firebase

30 min

Frederik Wordenskjold
Customer Engineer, Google

Practical talk about how you can leverage Firebase to rapidly build high quality apps, and why you should get started tomorrow.

 

14:30

The Google Ads Kickstart Program (apply for a spot)

30 min

Dr. Ulrich Keller
Business Development Nordics, Google

Established companies, scale-ups and startups are at different stages of growth. Our strategic and operational support needs to reflect this. Accordingly, Google is launching a high touch kickstart program for selected companies. Spots are limited and are allocated on a case by case basis. During his TED talk, Ulrich presents the program, shares requirements, and discusses case examples on the back of Ads Automation and UAC. 

15:00

Core values are dreadful - this is how you do it right

30 min

Marit Rødevand
CEO, Mito.ai

Core values are something we all dread. Meaningless and pretentious words enforced by management. Learn how we at Mito.ai have gamified core values and made it an integral part of our everyday operations. When done right, core values can become jargon on Slack, a tool for making difficult choices seem apparent and even something that the team spends hours talking about over a beer after work. Come and hear our story and learn how to do it right from day one.

 

15:30

Seed The Future : How Europe's early stage startup ecosystem is scaling

30 min

Ross Sheil
Head of Startup Ecosystem, Stripe

Europe's startup ecosystem has evolved rapidly over the last number of years to produce some of the fastest and most exciting technology companies in the world. In this session you'll learn about the launch of Seed The Future a recent deep-dive by Stripe with partners Techstars and Tech.eu on Europe's early stage ecosystem. The founder perspective and challenges for early stage founders in Europe The state of venture capital in Europe and emerging fund trends Emerging technology trends like AI, machine learning, blockchain Key assets and the future of Europe's startup ecosystem.

 

16:00

TensorFlow, basketball, and reflective tape - building transparent models

30 min

Zack Akil
Developer Advocate, Google

Instead of building models that are used to predict the future, come see how I've used TensorFlow to analyse my basketball skills (or lack there of) by building a transparent model that can be inspected to reveal insights about the present.

 

16:30

How to Develop a Smart Strategy for Global Mobile Growth

30 min

Nicolas Beraudo & Ben Wood
Managing Director EMEA, SVP Sales and Channel Partnership, App Annie

Learn from the leading app data company and Google's app experts about how to grow your apps globally. Whether you want to escape paralysis by analysis or simply want to get a better understanding of the wider appetite for your app sector, this session will give you the best foundation to springboard your growth. From global and regional trends, identifying opportunities, overcoming the key challenges and more.

 

17:00

How to innovate from scratch - and enjoy it!

30 min

Franz Schrepf
Co-Founder & CEO, Tick

The startup journey can be exciting, daunting, and, quite frankly, confusing. This talk will provide you with innovation frameworks you won't find in books and blogs, seasoned with our own experience of founding Tick as part of some of Europe's top accelerators, and wrapped in a philosophy that ensures you'll have a blast. Ideal for entrepreneurs of all stages, those interested in startups, and value add investors. Will provide overview slides and additional readings at the end so make sure to stick around and have a chat.

 

10:30

Intelligent Internet of Things with Google Cloud IoT

30 min

Henrik Hammer
Cloud Engineer, Google

Learn how recent innovation at Google allows you to produce intelligence from IoT data. We will look at some use cases and you will get an overview of the building blocks we use to build truly intelligent IoT solutions in the cloud and on the edge.

 

11:00

Deploying a Structured Content Startup Starter Kit in 20 minutes

30 min

Knut Melvær
Head of Developer Relations, Sanity.io

In this talk we'll demonstrate how to quickly configure a headless content backend on Sanity, that effortlessly integrates with Google Assistant, builds a frontend on Gatsby, and deploy it on a global app delivery network like Netlify. Let's JAMstack with GraphQL on the Serverless!

 

11:30

Game monetisation viewed from space

30 min

Damien Mabin
Developer Advocate, Google

Game monetisation, especially for free to play games but not only, is so closely related to retention, gameplay, fun, and player experience, that it's becoming a synonym of ""game"" as a whole. This talk will focus on separating all the components that make the monetization of a game, dive into each of them and find their interdependence.

 

12:00

Finding your next global opportunity: International expansion for startups

30 min

James Allen
Global Program Manager, International Growth Team, Google

With the rise of competition around the world, it is becoming increasingly important for startups to act local when going global. In this talk, James will outline key areas to consider when expanding internationally as well as demonstrate how localized user experiences can lead to better customer relationships, increased customer acquisitions, and potentially exponential growth. He will also outline how Google tools and services can help along the journey.

 

12:30

How your team will learn for the next 20 years

30 min

Luis Novo
CEO, Skore

The ability a learn is the only competitive advantage a company can have. Specially when everything, from technology to money becomes easier to access. How to design a learning strategy that enables your company to beat its competition and that drives your team to one-up themselves?

 

13:00

Containers, Kubernetes, Debugging and Google Cloud

30 min

Robert Kubis
Cloud Developer Advocate, Google

Creating a single microservice is a well-understood challenge. Creating a cluster of load-balanced microservices that are resilient and self-healing is not so easy. Debugging applications in production, especially with microservices, especially with containers, especially in the cloud, is even harder. Google has spent over a decade deploying containerized applications at unprecedented scale and the infrastructure and tools developed have made it uniquely possible to manage, troubleshoot, and debug, at scale. Kubernetes, an open-source container management system, can help with this. In this talk, see how you can diagnose and troubleshoot production issues w/ out of the box Kubernetes tools, as well as getting insight from Stackdriver tools.

 

13:30

What's new in Google Play

30 min

Ignacio Monereo
Google Play Business Development, Google

What's new in Google Play.

 

14:00

A Machine that Predicts the Global Economy in Real-Time

30 min

Dr. Darko Matovski
CEO, causaLens

By 2020, there will be 50 billion devices measuring the heartbeat of the global economy in real-time. Measurements about economic activity are primarily represented in the form of time-series data. Other types of data such as text, images, voice, video etc. ultimately get transformed into the form of time-series. Until now, economic researchers have used structural and econometric models for time-series predictions. The performance of these models has been underwhelming. Modern algorithms, such as machine learning and new sources of data have demonstrated strong potential. However, the current machine learning techniques work only on static datasets and are unable to adapt to unseen changes taking place in the real-world. At causaLens we are building the next generation of predictive technology for complex and dynamic systems.

 

14:30

BigQuery - One step beyond

30 min

Daniel Bergqvist
Developer Advocate, Google

In this hands-on session we will see how we can use BigQuery to handle everything from geospatial data to training machine learning models, using nothing but SQL.

 

15:00

Respect My Attention: The #CalmTech Revolution

30 min

Louise Doherty
CEO & Founder, Plansnap

Product designers have monetised our attention for too long - to the detriment of our happiness, health and relationships, not to mention society at large. The #calmtech revolution has quietly swept across the tech industry, creating exciting new products and ethical business models that are more mindful of their responsibility to their users. Discover the hottest #calmtech products, learn how to avoid #anxietytech and find out why this movement is more important now than ever before.

 

15:30

Using AI to revolutionize your digital marketing, for good

30 min

Emília Chagas
CEO and Co-founder, Contentools

Understand how marketers are using Machine Learning and Artificial Intelligence to 1. Increase inbound customer leads and conversion rates, 2. Personalize experiences and recommendations and 3. detect performance anomalies. We will also take a glimpse on what the future holds for human-AI collaboration on marketing teams.

 

16:00

Building a New Business Models in the Circular Economy

30 min

May Al-Karooni
CEO, Globechain

Learning from the founder of Globechain showing how she funded and build a new business model for an emerging market that at the time had no market cap or investors. We learn how to build a sustainable business, change peoples behavior and what the benefits were for corporates, SMEs government and NGOs.