Please find below detailed agenda for The Google Audience Summit for the 8th of May 2019.

 

08:30 - 09:00 - Registration & Coffee

09:00 - 09:20 - Keynote & Welcome

09:25 - 09:55 - Customer Acquisition - Grown with Google Audiences

10:00 - 10:30 - Customer Initmacy - Personalised Ad Experiences for Engaged Audiences

10:30 - 10:45 - Networking Break 

10:45 - 11:15 - Customer Understanding - Integrating 1P & 3P data for a 360 Customer View

11:25 - 11:55 - Preventing Churn - Driving Loyalty & Retention through Audiences

12:00 - 12:30 - Customer Lifetime Value - Futureproof Audiences Strategies for Business Longevity

12:30 - 13:30 - Lunch

Breakout 1

13:30 - 14:15 - Search Audience Success

14:15 - 15:00 - DV360 & Youtube Audiences

15:00 - 15:45 - Full-funnel & Crosschannel Audience Strategies

Breakout 2

13:30 - 14:15 - Advanced Audiences - CRMInt for LTV

14:15 - 15:00 - Advanced Audiences - CRMInt for Product Recommendations

15:00 - 15:45 - Advanced Audiences - CRMInt for Mapping Audiences Online & Offline

Breakout 3

13:30 - 14:15 - Google Analytics 360 - New Ways to Measure Users

14:15 - 15:00 - Google Analytics 360 - How Ad Technology Drives Audience Strategy

15:00 - 15:45 - Google Analytics 360 - Cloud for Marketing

15:50 - 18:00 - Networking & Apero