Welcome to Bootcamp

Designed to help onboard new AdWords practitioners, or refresh the skills of those with up to five years of experience, Bootcamp is a full-day dive into AdWords basics and best practices taught by one of Google’s own instructors. You’ll walk away from this training with a foundation in Google products and solutions, a clear understanding of how to build search, display and audience strategies based on the goals of your advertiser, and working knowledge of attribution and mobile performance.

Who should attend? AdWords practitioners with up to 18 months of experience, looking to master the basics or refresh their skills. In order to attend this training, you need to pass your Fundamentals of AdWords certification.