Google Digital Coaches Program - City of Chicago and the State of Illinois
Workshop Agenda
Getting Started
- Welcome & Introduction
- Workshop Overview
Module 1 - Online Marketing Intro
- Why online marketing matters
- Key trends in the Small-Medium Business marketing ecosystem
- Defining your target audience online
Module 2 - AdWords Express
- Intro to Google AdWords Express
- Creating compelling ads
- How to target your ads and choose an ad budget
- Understand success metrics
- Tracking & optimizing your ad campaigns using Google Analytics
Wrap-up
- Open Q&A
- Workshop Review & Evaluation
- Next Steps