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Google Digital Coaches Program - City of Chicago and the State of Illinois

Workshop Agenda

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  • Welcome & Introduction
  • Workshop Overview
  • Why online marketing matters
  • Key trends in the Small-Medium Business marketing ecosystem
  • Defining your target audience online
  • Intro to Google AdWords Express
  • Creating compelling ads
  • How to target your ads and choose an ad budget 
  • Understand success metrics
  • Tracking & optimizing your ad campaigns using Google Analytics
  • Open Q&A
  • Workshop Review & Evaluation
  • Next Steps